Providing business clients with strategic guidance to align Marketing, Sales, and Operational planning with their core business objectives. Areas of consultation include:• Pricing Analysis and Strategy• Consumer Research• Project Planning• Promotional and Media Strategies• Internal Communications• Mobile Product Development• Staffing Recommendations• Onboarding / Training• Loyalty / Retention Programs• Customer Growth Strategies

Served as the CMO of Sales and Marketing at Innovative Companies with operations in the U.S. Virgin Islands, British Virgin Islands, and St. Maarten. Responsible for the overall Sales and Marketing strategies for all product lines including landline telephone, cable TV, broadband Internet, wireless telephone, and business services. In addition, served as the General Manager for the operations of CBS TV2 (local CBS affiliate), BVI Cable, and St. Maarten Cable.

• Integrated complex Marketing Sciences to drive higher efficiency in the organization’s direct marketing and media plans to optimize connect volumes, brand awareness, and product penetrations.• Responsible for effectively restructuring the regional Marketing teams to centralize media planning and creative development for close to 4 million subscribers in the Midwest Region footprint with over $4B in annual revenues.• Developed media plans and buying strategies across 16 diverse media markets with a budget of $52M annually (plus the trafficking of $400M in cross-channel advertising).• Spearheaded a new Strategic Segmentation approach in the media planning and direct-marketing processes to improve marketing efficiencies and effectiveness.• Established comprehensive post-campaign analytics and response-based measurements to achieve greatest effectiveness from creative campaigns.• Managed regional digital online advertising, mobile and web site design (search, OLA, shopping cart, mitigation of abandonment rates, PURLS, etc).• Implemented a complex employee communication platform to disseminate Marketing activity to all employees throughout the organization.

• Joined Division to lead the integration of Adelphia and Comcast systems that resulted in the Division growing from 400k to over 1M customers as a result of system acquisitions.• Directly managed entire marketing organization for Division with over $1B in annual revenues.• Developed the go-to-market plan to integrate acquired customers and transition them to new Time Warner Cable platform and pricing. Marketing plan was eventually adopted enterprise-wide.• Played an integral role in the development of new pricing architecture that provided sustained customer and revenue growth for a business unit in a highly struggling local economy.

• Joined Division as part of a new senior leadership team to improve performance (historical low cash flow).• Responsible for considerable reallocation of marketing resources resulting in improved cost efficiencies.• Successfully achieved highest cash flow growth in the company through improved pricing scheme involving more disciplined discounting and increased customer connects. • Awarded “Most Improved Division” in 2004 after taking command of the Marketing organization and achieved the high cash flow growth in the company one year after joining Division.

• Vice President of Marketing for the second largest division (over 1 million subscribers) at Time Warner Cable in Central Florida.• Managed integration of brand, customer acquisition, retention, CRM, and customer communication campaigns.• Negotiated all broadcast and cable network carriage agreements.• Developed brand transition from Time Warner Cable to Brighthouse Networks in 2004.