Patrick Clayton Email & Phone Number

Ponte Vedra, Florida, United States

New York City Metropolitan Area

Greater New York City Area

Provide investment/wealth management guidance, income strategies, and retirement and college planning services. ► Recognized several times as nominee and winner for sales and customer service awards.- Developed outreach strategy during pandemic and economic downturn in 2020 that increased client retention and acquisition revenue.- Captured market share from competitors through consultative sales process.

Greater New York City Area

For this privately held promoter of endurance sports event series, developed integrated partnership packages, including digital, social, broadcast, on-site activation, and branding to promote sponsorship opportunities in North America and Europe. Identified target clients and negotiated packages across every Tough Mudder property and ~40 annual events. Left role in 2017 to pursue graduate degree.► Built business development and multi-platform activation strategy to expand Tough Mudder’s sponsorship footprint in local, regional, national, and global markets.- Ideated new experiential, onsite branding, digital/social marketing, print, in-store, product sampling, and give away campaign tie-ins. Introduced novel activations, including finish-line beer garden and text-to-win contests.- Led market research to profile Tough Mudder evangelists and identify propensity to purchase sponsors’ products. Authored pitch materials used during presentations to showcase company’s value proposition and opportunity to deliver quality leads to sponsors. - Closed first-of-its-kind lucrative sponsorship with regional healthcare provider. Negotiated deals with Merrill Lynch, Chipotle Volvic Water, General Mills/Wheaties, and Shock-Top Beer.

Negotiated sponsorship and media spends between clients and media agencies across NBC, NBC Sports Network, Golf Channel, and NHL Network. Developed pricing strategies/packaging in conjunction with pricing and planning teams. Collaborated with account executives, planning management, and marketing to create broadcast media schedules and marketing elements and assisted on client pitches. Staff: 3 media sales representatives.► Grew media buy volume 36% in less than 3 years, achieving consistent gains in calendar year upfront, broadcast upfront, and digital verticals.- Leveraged NBC Broadcast Sports and portfolio assets to close $250M+ in cross-network, multi-sport, and multi-year sponsorship deals. Negotiated agreements with top brands, including Microsoft, General Motors, Discover Card, and Pfizer. - Crafted customized media packages for clients to accelerate brand visibility across multiple sports verticals while optimizing media spend. Strategies contributed to building good will with clients and achieving high retention. - One of 4 sales planners out of 12 selected to manage media sales for Sochi 2014 and Rio 2016 Olympic events. Selected to work on additional tentpole events, including Ryder Cup, Sunday Night Football, NHL Stanley Cup, and Super Bowl XLIX based on previous success negotiating media spend with large clients. - Garnered YoY improvements on all key productivity metrics (total sales volume 56%, calendar upfront 19%, broadcast upfront 55%, and digital 423%.

Greater New York City Area

Managed all golf tournament entitlement sponsors contractual deals. Negotiated title sponsorship valuations with agencies, clients, and tournament directors for the PGA, LPGA and Champions Tour events. ► Ensured seamless execution of sponsorship, marketing, and branding activations for 4 golf tours.- Acted as liaison between the Golf Channel and tour governing bodies to fulfill obligations for broadcast, onsite, and out-of-home marketing.

Greater New York City Area

Provided cross-functional support to NBC sports sales vertical, finance, and marketing.► Managed post-sales activities for media deals across multiple agencies, networks, and clients.

Greater New York City Area

Built media proposal plans for advertisers for annual upfronts. Managed revenue pacing reports and forecasting figures. Coordinated sponsorship opportunities with marketing and production teams.

Greater New York City Area

For this global sports investment firm, provided competitive analysis, valuations, consulting, and client presentations for buy and sell-side advisory of global sports franchises.

Master’S Degree, Sports Management

Bachelor Of Arts (B.A.), Marketing