Patrick Heath

Patrick Heath Email and Phone Number

Ad Tech | Data Solutions | Partnerships @ Epsilon
irving, texas, united states
Patrick Heath's Location
London, England, United Kingdom, United Kingdom
Patrick Heath's Contact Details
About Patrick Heath

OverviewModern marketing is about data – better understanding people through their patterns of behaviour across online and offline touchpoints, in order to enable brands to connect with them more effectively by delivering the right message to the right audience at the right place and right time.Personal ProfileI have a proven track record and genuine passion for working with data & technology in the marketing industry. In recent years, I have steadily built teams of data & tech experts that have enabled clients to work quickly and intelligently by keeping technology & data at the core of what they do. Before joining Epsilon to relaunch a people-based data platform internationally, I ran Amobee's global data marketplace which provided the business with gross profit of $7m in FY22. • Proven track record & genuine passion for working with data and technology in marketing • 18+ years industry experience• Specialist in building successful data marketplaces, and other data solutions• Expert in driving growth and innovation by leading multiple strategic business partnerships• Ability to work both autonomously and also seamlessly with others • Ability to interpret data effectively, great attention to detail & numerical accuracy• High level of personal motivation and commitment

Patrick Heath's Current Company Details
Epsilon

Epsilon

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Ad Tech | Data Solutions | Partnerships
irving, texas, united states
Website:
epsilon.com
Employees:
8045
Patrick Heath Work Experience Details
  • Epsilon
    Senior Data Partnerships Director
    Epsilon Jul 2023 - Present
    London, England, United Kingdom
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  • Amobee
    Director, Business Development (Partnerships), Data Marketplace
    Amobee May 2022 - Jul 2023
    London, England, United Kingdom
    Amobee is a unified advertising technology platform owned by Tremor International and was named a leader in the September 2021 Gartner Magic Quadrant for Ad Tech.Areas of responsibility:- Leading Amobee's audience data marketplace as well as other data solutions such as in-flight optimisation, location, propensity scoring, and social syndication. The audience data marketplace alone provided the business with gross profit of $7m in FY22- Driving innovation and growth through a curated, industry-leading ecosystem of data partnerships aligned to Amobee's company vision, market priorities and product strategy- Working in collaboration with internal and external stakeholders to identify strategic data investments and source and manage new partnerships for data. The goal is to create unique value to Amobee's clients which will ultimately deliver growth to the business- Innovating net-new data solutions and partner initiatives, developing and executing in collaboration with Product, Legal, Commercial, and Customer teams as well as executive stakeholders- Leveraging Amobee’s data and technology to bring new solutions to market such as in-flight optimisation, first-party lookalikes, affinity audiences and custom personas- Working with key strategic clients to prioritise data requirements and future-proof technology stacks- Finding new ways to package existing solutions to lower barriers to entry and increase revenue
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  • Amobee
    Director, Global Product Strategy
    Amobee Nov 2021 - May 2022
    London, England, United Kingdom
    Areas of responsibility:- Align with leadership on our business mission and product vision. Ensure we have a global approach that works across regions and channels. Cascade the strategy into the Amobee organisation.- Strategically evaluate, validate and evolve (potentially pivot) our current product portfolio and long-term roadmap to drive market differentiation.- Analyse the trends that shape our industry and apply them to Amobee's products to position us for long term success.- Provide in-depth customer and market insights, including but not limited to determining market demand and validating new business initiatives.- Stay up to date with competitor moves, product performance, and proactively identify potential market disruptions.- Evaluate and prioritise new growth and margin improvement opportunities such as strategic partnerships. Build business cases and size opportunities in conjunction with Business Development.- Collaborate with Commercial team to establish and validate pricing, demand, and commercial terms of existing and new products- Support Commercial teams as required for key presentations focused on product strategy updates.- Work with Product Management and Engineering teams to deliver and rollout new initiatives as per the roadmap.
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  • Amobee
    Director, Solutions Consulting, Emea
    Amobee Nov 2019 - Nov 2021
    London, United Kingdom
    Areas of responsibility:- Solutions Consulting at Amobee is best described as a hybrid of Solutions Engineering and Product Consulting and aims to help the company keep and grow existing clients as well as acquiring new clients- Owning the Amobee EMEA POV on the future of privacy & identity in digital advertising- Understanding advertiser and agency goals and challenges, responding to RFIs and RFPs, creating solutions design documents, providing platform demos and developing testing plans- Being a thought leader around advertising and marketing technology stacks, participating in paid and owned industry events and responsible for agency relations with Gartner and Forrester- Internal training on topics such as competitor analysis, DMP v CDP comparison and ideal client profiles- Business Development - Owning relationships with inventory, data, identity, and measurement partners. Creating business cases for integrations where necessary and working with Product team to prioritise- Marketing/PR - Working with Head of Growth to allocate marketing budget and deliver key collateral and events identified
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  • Merkle
    Director - Audience Technology
    Merkle Jan 2018 - Nov 2019
    London, Greater London, United Kingdom
    Widely recognised as one of the first people to be certified as an Adobe Audience Manager (AAM) Business Practitioner, globally. I am also Partner Sales Accredited.• Leading Merkle’s fast-growing Audience Technology practice in the UK which is mainly focussed on DMPs, but also includes CDPs and customer analytics tools• Responsible for sales support, marketing, deliverables, operation, and team development• Budgeting, forecasting, resourcing, capacity planning and line management of 7 direct reports• Owning DMP partnerships with Adobe and Salesforce and assessment and inception of potential new technology vendor collaborations • Leading all client engagements and new business opportunities. Including platform discovery, planning, selection, implementation, activation and ongoing support• Working with client stakeholders in diverse roles, often to a very senior level. Developing relationships and driving adoption and further investment in audience platforms through evangelising and proving value• Understanding client business objectives and technology stack to enable identification of key use cases and development of detailed action plans for delivery
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  • Omd Emea
    Business Director, Marketing Sciences
    Omd Emea Nov 2016 - Dec 2017
    London, United Kingdom
    OMD – Cannes Lions 2017 – Media Network of the YearAt OMD EMEA our objective is to provide our clients with powerful and innovative media strategies, along with big ideas that are driven by insights. Marketing Science is at the forefront of this process, helping to uncover these insights via sophisticated data analysis. Areas of Responsibility: • Recruiting, leading, mentoring and training a team of experienced data analysts • Shaping the strategic direction of the client’s marketing strategy through data-driven insights• Participating in the measurement plan development and execution • Establishing myself as a thought leader around analytics, research and ad-technology concepts, methods & tools • Ensuring that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques • Recommending and implementing research that will aid in the consumer insight gathering and strategic process • Providing thought leadership on ad-tech and measurement technologies • Presenting reports, POVs and other materials to clients on a regular basis over the phone and in person • Identifying organic growth opportunities and participate in new business pitches
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  • Omnicom Media Group, Uk
    Director, Digital & Data
    Omnicom Media Group, Uk Jul 2015 - Oct 2016
    • Responsible for mapping out and delivering on short, medium and long term digital and data objectives for a Fortune 50 technology B2B client.• Recruitment and management of Digital & Data team of three experts (DMP Manager and TMS Executive).• Managing direct relationship with global technology client as well as EMEA media clients and internal account team and SBU's.• Overseeing setup of BlueKai Data Management Platform (DMP) across EMEA region and creation of audience segments that are being activated locally through programmatic buying.• Supervising setup of the Tealium Tag Management System (TMS) across EMEA region and addition of tags to web pages to enable post-click campaign tracking and more informed audience insights.• Roll-out of Demand-Side Platform (DSP) across EMEA as well as delivering review of further DSP partners to be added to the client roster and agreement of extremely competitive rates with said partners.• Using Adobe Analytics for site side analytics reporting as well as pulling insights to help inform client campaigns and strategy• Building digital reporting dashboard (proof of concept) for regional client by using Tableau.• Evaluating internal and external digital reporting solutions and providing PoV to WW & EMEA clients• Providing recommendation and cost proposal for use of tag management system and data management platform• Collaborate with client lead and programmatic SBU to create transparent real-time buying model for client• Activate, optimize and report on digital & social media activity• Data collation, analysis and interpretation• Upload, monitor and report on digital campaigns via online reporting tools such as DoubleClick• Gather and upload media data into campaign measurement and monitoring platforms• Pull insights from these tools into order to help inform client campaigns and strategy• Create Tagging strategies and work with technology SBU to implement tags for new campaigns as and when required
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  • Omnicom Media Group Uk
    Associate Director, Analytics
    Omnicom Media Group Uk Aug 2013 - Jul 2015
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  • Omd International
    Intercompany Coordinator
    Omd International Feb 2011 - Aug 2013
    Responsible for all intercompany AR and AP at OMD International as well as monthly reporting to company HQ in New York.
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  • Omd
    Media Payables Team Leader
    Omd Jan 2007 - Nov 2010
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  • Unanimis
    Finance Executive
    Unanimis Mar 2006 - Dec 2006
  • Working Links
    Management Information Analyst
    Working Links Oct 2002 - Feb 2006
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Patrick Heath Skills

Digital Marketing Online Advertising Advertising Digital Media Leadership Microsoft Excel Financial Reporting Recruiting Donovan Cima Accounts Payable Accounts Receivable Media Finance Ad Serving Analytics Mobile Marketing Finance Google Adwords Ppc Marketing Online Marketing Social Media Social Media Marketing Adobe Audience Manager Dmp Intercompany

Patrick Heath Education Details

  • Coopers School
    Coopers School
  • Chislehurst And Sidcup Grammar School
    Chislehurst And Sidcup Grammar School

Frequently Asked Questions about Patrick Heath

What company does Patrick Heath work for?

Patrick Heath works for Epsilon

What is Patrick Heath's role at the current company?

Patrick Heath's current role is Ad Tech | Data Solutions | Partnerships.

What is Patrick Heath's email address?

Patrick Heath's email address is pa****@****bee.com

What is Patrick Heath's direct phone number?

Patrick Heath's direct phone number is +121259*****

What schools did Patrick Heath attend?

Patrick Heath attended Coopers School, Chislehurst And Sidcup Grammar School.

What skills is Patrick Heath known for?

Patrick Heath has skills like Digital Marketing, Online Advertising, Advertising, Digital Media, Leadership, Microsoft Excel, Financial Reporting, Recruiting, Donovan, Cima, Accounts Payable, Accounts Receivable.

Who are Patrick Heath's colleagues?

Patrick Heath's colleagues are Anand Mutharasu, Adam Walker Touw, Roger Clements, Vinayagan S, Jessica Griffith, Sheri (Nix) Shepherd, Venkat Basava.

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