Patrick Heath Email & Phone Number

London, Gb

London, England, United Kingdom

London, England, United Kingdom

Amobee is a unified advertising technology platform owned by Tremor International and was named a leader in the September 2021 Gartner Magic Quadrant for Ad Tech.Areas of responsibility:- Leading Amobee's audience data marketplace as well as other data solutions such as in-flight optimisation, location, propensity scoring, and social syndication. The audience data marketplace alone provided the business with gross profit of $7m in FY22- Driving innovation and growth through a curated, industry-leading ecosystem of data partnerships aligned to Amobee's company vision, market priorities and product strategy- Working in collaboration with internal and external stakeholders to identify strategic data investments and source and manage new partnerships for data. The goal is to create unique value to Amobee's clients which will ultimately deliver growth to the business- Innovating net-new data solutions and partner initiatives, developing and executing in collaboration with Product, Legal, Commercial, and Customer teams as well as executive stakeholders- Leveraging Amobee’s data and technology to bring new solutions to market such as in-flight optimisation, first-party lookalikes, affinity audiences and custom personas- Working with key strategic clients to prioritise data requirements and future-proof technology stacks- Finding new ways to package existing solutions to lower barriers to entry and increase revenue

London, England, United Kingdom

Areas of responsibility:- Align with leadership on our business mission and product vision. Ensure we have a global approach that works across regions and channels. Cascade the strategy into the Amobee organisation.- Strategically evaluate, validate and evolve (potentially pivot) our current product portfolio and long-term roadmap to drive market differentiation.- Analyse the trends that shape our industry and apply them to Amobee's products to position us for long term success.- Provide in-depth customer and market insights, including but not limited to determining market demand and validating new business initiatives.- Stay up to date with competitor moves, product performance, and proactively identify potential market disruptions.- Evaluate and prioritise new growth and margin improvement opportunities such as strategic partnerships. Build business cases and size opportunities in conjunction with Business Development.- Collaborate with Commercial team to establish and validate pricing, demand, and commercial terms of existing and new products- Support Commercial teams as required for key presentations focused on product strategy updates.- Work with Product Management and Engineering teams to deliver and rollout new initiatives as per the roadmap.

London, United Kingdom

Areas of responsibility:- Solutions Consulting at Amobee is best described as a hybrid of Solutions Engineering and Product Consulting and aims to help the company keep and grow existing clients as well as acquiring new clients- Owning the Amobee EMEA POV on the future of privacy & identity in digital advertising- Understanding advertiser and agency goals and challenges, responding to RFIs and RFPs, creating solutions design documents, providing platform demos and developing testing plans- Being a thought leader around advertising and marketing technology stacks, participating in paid and owned industry events and responsible for agency relations with Gartner and Forrester- Internal training on topics such as competitor analysis, DMP v CDP comparison and ideal client profiles- Business Development - Owning relationships with inventory, data, identity, and measurement partners. Creating business cases for integrations where necessary and working with Product team to prioritise- Marketing/PR - Working with Head of Growth to allocate marketing budget and deliver key collateral and events identified

London, Greater London, United Kingdom

Widely recognised as one of the first people to be certified as an Adobe Audience Manager (AAM) Business Practitioner, globally. I am also Partner Sales Accredited.• Leading Merkle’s fast-growing Audience Technology practice in the UK which is mainly focussed on DMPs, but also includes CDPs and customer analytics tools• Responsible for sales support, marketing, deliverables, operation, and team development• Budgeting, forecasting, resourcing, capacity planning and line management of 7 direct reports• Owning DMP partnerships with Adobe and Salesforce and assessment and inception of potential new technology vendor collaborations • Leading all client engagements and new business opportunities. Including platform discovery, planning, selection, implementation, activation and ongoing support• Working with client stakeholders in diverse roles, often to a very senior level. Developing relationships and driving adoption and further investment in audience platforms through evangelising and proving value• Understanding client business objectives and technology stack to enable identification of key use cases and development of detailed action plans for delivery

London, United Kingdom

OMD – Cannes Lions 2017 – Media Network of the YearAt OMD EMEA our objective is to provide our clients with powerful and innovative media strategies, along with big ideas that are driven by insights. Marketing Science is at the forefront of this process, helping to uncover these insights via sophisticated data analysis. Areas of Responsibility: • Recruiting, leading, mentoring and training a team of experienced data analysts • Shaping the strategic direction of the client’s marketing strategy through data-driven insights• Participating in the measurement plan development and execution • Establishing myself as a thought leader around analytics, research and ad-technology concepts, methods & tools • Ensuring that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques • Recommending and implementing research that will aid in the consumer insight gathering and strategic process • Providing thought leadership on ad-tech and measurement technologies • Presenting reports, POVs and other materials to clients on a regular basis over the phone and in person • Identifying organic growth opportunities and participate in new business pitches

• Responsible for mapping out and delivering on short, medium and long term digital and data objectives for a Fortune 50 technology B2B client.• Recruitment and management of Digital & Data team of three experts (DMP Manager and TMS Executive).• Managing direct relationship with global technology client as well as EMEA media clients and internal account team and SBU's.• Overseeing setup of BlueKai Data Management Platform (DMP) across EMEA region and creation of audience segments that are being activated locally through programmatic buying.• Supervising setup of the Tealium Tag Management System (TMS) across EMEA region and addition of tags to web pages to enable post-click campaign tracking and more informed audience insights.• Roll-out of Demand-Side Platform (DSP) across EMEA as well as delivering review of further DSP partners to be added to the client roster and agreement of extremely competitive rates with said partners.• Using Adobe Analytics for site side analytics reporting as well as pulling insights to help inform client campaigns and strategy• Building digital reporting dashboard (proof of concept) for regional client by using Tableau.• Evaluating internal and external digital reporting solutions and providing PoV to WW & EMEA clients• Providing recommendation and cost proposal for use of tag management system and data management platform• Collaborate with client lead and programmatic SBU to create transparent real-time buying model for client• Activate, optimize and report on digital & social media activity• Data collation, analysis and interpretation• Upload, monitor and report on digital campaigns via online reporting tools such as DoubleClick• Gather and upload media data into campaign measurement and monitoring platforms• Pull insights from these tools into order to help inform client campaigns and strategy• Create Tagging strategies and work with technology SBU to implement tags for new campaigns as and when required

Responsible for all intercompany AR and AP at OMD International as well as monthly reporting to company HQ in New York.

Education record

Education record