Patrick Lewis Email & Phone Number

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

Strategically managed and led a team of analysts responsible for developing business requirements, producing ad-hoc analytics, and creating prototypes for both standard reporting and major project initiatives. Assisted in the research, design, development and implementation of new analytic products from existing and new data sources for Prime and its customers. Served as a subject matter expert (SME) and escalation point for projects supporting the department strategy.

Greater Minneapolis-St. Paul Area

Collaborated with internal business units, technical resources, data stewards and external partners/vendors to define and implement a centralized campaign management platform. Collected core business requirements along with dependencies/constraints, high level process flows, impact analysis, and cost benefit analysis for project assessment. Ensured standardized metadata, values, formats, business processes, and workflows were understandable to campaign management and reporting teams.

Greater Minneapolis-St. Paul Area

Provided strategic and operational leadership to a large healthcare provider on an enterprise reporting platform intended to transform organizational capabilities from transactional reporting to proactive insight-driven analyses with actionable recommendations resulting in growth. Recognized for segmentation analysis and marketing which yielded several million dollars in incremental sales and cemented the company’s position as the preeminent provider for consumer-driven healthcare.

Minneapolis, Mn

Set direction and led an Adviser Marketing reporting and analytics initiative at targeting membership growth and engagement. Created an online reporting and analysis tool suite for widespread use at delivering information on membership trends, composition of growth, customers, products, profitability, and dependencies. Initiated and developed collaborative business planning analyses with cross-functional partners to inform regional Vice Presidents of current and future opportunities for growth and strategic realignment.

Greater Minneapolis-St. Paul Area

Launched a global, consultative analytics team to deliver business and market intelligence, analyses, and recommendations across all lines of business, in all markets, for senior executive leadership, and multiple business segments. Developed innovative business models, tools, and reports combining internal data, external information, and cross-functional perspectives to increase organizational business intelligence and drive fact-based decision-making.

Greater Minneapolis-St. Paul Area

Managed marketing campaign operations for key partnership accounts in the US, Canada, Latin America, and Europe for a large global provider of insurance products. Designed multi-channel marketing strategies by combining customer data analytics (list extraction rules, segmentation, profiling, event triggers and/or modeling) with other parts of the acquisition strategy including product, offer, or messaging to drive channel response and improve business value. As well as conducted Design of Experiment and multivariate testing used for understanding relationships between important customer attributes and product and pricing structures.

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

Diploma, Data And Interactive Marketing

Bachelor Of Science (B.S.), Finance. Minor Economics, Graduated With Cum Laude Honors.

Activities and Societies: Student Government, College of Business Executive Council, President of Financial Management Association