Patrick Mcgrath Email & Phone Number

New York, New York, United States

• Led successful class programs, coaching aspiring instructors on training techniques, customer service, safety, and experience delivery, resulting in a team of highly skilled instructors who consistently received positive feedback from clients.• Searheaded the creation of a philanthropic program (a fitness class) alongside the LGBTQ-focused charity, The Trevor Project, by planning and organizing events, allocated resources and collecting donations.• Served as a dynamic Brand Ambassador, utilizing creativity and social media skills to generate excitement about the brand through engaging content, contests, and photoshoots.• Designed and delivered outstanding guest classes for influencers, earning rave reviews and further enhancing the brand's reputation as a leader in the industry.• Garnered significant media attention, with quotes featured in major magazines and high-profile appearances on TV programs such as The Today Show, New York Magazine, Men's Health, and New York One, while also providing mentorship and guidance to instructors, resulting in measurable improvements in their coaching, training, and overall performance.• Trained a roster of celebrity clients

New York, New York, United States

• Developed successful multichannel influencer strategies, including high-quality custom fitness, beauty, and lifestyle content, in partnership with numerous major brands (e.g., Starbucks, Kendo Brands, Uniqlo, W Hotels)• Generated social-media buzz by promoting the brand to celebrities and influencers, resulting in positive reviews on blogs and social media• Planned and executed multichannel campaigns from pitch phase through execution, generating digital content,hosting events, and producing experiential activations, resulting in a 90% increase in Instagram followers• Created detailed post-production analyses for clients, tracking follower reach and engagement generated byinfluencer campaigns and providing actionable feedback to improve future engagement and investment returns• Produced (staged, choreographed, narrated, recorded, and edited) long and short form videos that reached 56KInstagram viewers, resulting in coverage from such outlets as the Today show, Men’s Health, and New York magazine• Created content strategy and content calendar for consistent 2-3x/week posting of high-quality fitness, beauty, andlifestyle content, improving engagement on social channels by as much as 78%• Applied copywriting and editorial skills to pitch and create a variety of content, including a series of health and wellness articles on the popular fashion, beauty, and lifestyle website The Zoe Report

New York, New York, United States

• Identified a gap in the fitness market and created a new, low-impact Band Burn offering for a target demographic unhappy with intense interval training, enhancing the Equinox image as a provider of custom, personalized services• Led popular Band Burn classes that attracted >46K Instagram impressions per class and earned inclusion on the company’s Variis mobile fitness app, enabling members to stream Band Burn workouts from their homes• Created an additional new low-impact, branded service called Body Talk for the company’s private studio affiliate, Project by Equinox, mixing cardio and glider work and resulting in a >20% increase in customer engagement• Implemented a content strategy and monthly content calendar to create, produce and scale educational videos, training guides, and other content to support 50+ fitness trainers and clients at all 107 U.S. locations• Gathered consumer insights on regional differences, including feedback from club managers and customers, and customized workouts to satisfy regional desires (e.g., longer vs. shorter and more vs. less challenging routines)

Greater New York City Area

• Boosted sales and improved brand image by developing personalized sales guides for vendors, incorporating expert styling tips and garment care knowledge, resulting in increased revenue and improved customer satisfaction.• Optimized showroom operations and enhanced the customer experience by implementing efficient sample loaning and monitoring procedures, streamlining the buying process, and ensuring the maintenance of high showroom visual standards.

Greater New York City Area

• Enhanced sales efforts and facilitated new business acquisition by creating compelling marketing proposals for prospective clients and collaborating with managers to develop a sales pitch.• Optimized operations by updating current accounts and inputting new programs in Sales Force, collecting market research on competitor websites, and leveraging email marketing analytics to create and analyze content for effective email campaigns.

Greater New York City Area

• Streamlined operations and facilitated successful media placements by planning and coordinating strategic sample pulls for magazine editorials, TV stories, and celebrity styling requests.• Optimized communication and collaboration between PR Consulting and editors, serving as a liaison and effectively managing expectations and timelines to ensure timely delivery of samples and garments.

Greater New York City Area

• Improved editorial accuracy and efficiency by fact-checking print and online material under aggressive deadlines, conducting research, and serving as a reliable liaison between the magazine, PR companies, showrooms, store owners, and designers.

Greater New York City Area

• Streamlined fashion closet operations and facilitated successful photo shoots by managing garments and accessories. • Effectively communicated with PR companies and showrooms and provided valuable assistance to editors during shoots.

Greater New York City Area

• Collected research and outreach projects for future stories• Organized and updated contacts in excel• Assisted in writing corporate press releases