Paul Accardo Email & Phone Number

Lawrenceville, New Jersey, US

• Oversees brand reputation and formulates strategic PR plans, including media relations, social media execution, and crisis management. Fosters executive thought leadership and elevates the company’s profile through.
• Developed an unsurpassed media portfolio, achieving 52% share of voice (SOV) and 68% share of media (SOM) vs. key competitors YTD 2024.
• Averages over 23 bylined articles placed per year by Billtrust subject matter experts in top-tier publications Forbes and FORTUNE, as well as industry publications such as PYMNTS.com, Payments Journal, Credit Union.
• Secured media interviews for C-level executives in such publications as Wall Street Journal, CFO Dive, Payments Journal, PYMNTS.com, Association for Financial Professionals podcast and CFO Thought Leader podcast, as.
• Received 2020 Billtrust Marketing MVP award for outstanding performance.

Oak Brook, Illinois, US

• Built advertising/public relations/local marketing team to support world’s largest garage door opener brands, LiftMaster and Chamberlain, plus myQ, the IoT smart home/connectivity brand. Spearheads national.
• Managed successful integrated residential garage door opener and IoT marketing initiatives leading to record-setting sales increase.
• Led successful media relations outreach effort for Chamberlain/Amazon partnership for Key for Garage home package delivery service resulting in over 100 tech and consumer media placements and 300 million+ impressions.
• Drove public relations efforts for strategic partnership announcements (Google Assistant, IFTTT, Apple Homekit) and product launches (Wi-FI garage door openers, myQ Garage) resulting in 2 billion media impressions
• Achieved 20% YOY increase in local dealer digital advertising program participation with Google AdWords and Pandora.
• Developed new dealer and distributor co-op advertising program, maximizing dealer participation while reducing company’s financial exposure.

Oak Brook, Illinois, US

Oak Brook, Illinois, US

Lombard, IL, US

• Overall responsibility for the association’s marketing and communications efforts. Supervised a staff of 11 association professionals. Scope included: overall association marketing strategy and goal setting; member.
• Successfully built consensus among volunteer leadership to develop key initiatives such as a sponsorship program and new magazine to enhance association revenue streams.
• Increased member satisfaction levels by 20% by enhancing member benefits package.
• Increased member retention from 50% to 70% through improved CRM and greater communication of benefits and services.
• Developed and implemented online association job board to drive revenue and industry engagement.

Dixon, Illinois, US

• Responsible for the company’s B2C and B2B advertising and public relations efforts, as well as the creative content of the company’s website.
• Secured impactful PR placements in publications including Midwest Living, House Beautiful, Better Homes & Gardens.
• Increased dealer advertising by 20% through development of improved marketing materials including television advertising and collateral material.
• Oversaw corporate brand guidelines development to create a cohesive identity at both the national and dealer level.

Elgin, Illinois, US

• Overall responsibility for the association’s marketing and magazine advertising sales efforts. Supervised a staff of three communications professionals and five ad sales representatives.
• Grew trade show exhibitors by 25% through focused marketing efforts.
• Reduced conference marketing expenses by 50% through enhanced customer segmentation.
• Successfully launched industry trade magazine, Practical Welding.