Paul Cable Email & Phone Number

England, United Kingdom

Fleet, Hampshire, GB

Fleet, Hampshire, GB

Hemel Hempstead, Hertfordshire, GB

• Paid Acquisition / Brand / SEO / Content / CRO / CRM / PR / Sponsorship / Social Media marketing
• Hired as part of round A funding as a member of the Senior Leadership team to scale and exit the business
• Reporting to the CEO Founder.
• The company was fully acquired by Auto Trader group in 2022 for £200m
• Led a team of 30 specialist across the full marketing mix
• Grew Brand value to a Deloittes valuation on the balance sheet

Founder BRANDNEWTHING LTD. (Independent Marketing and Brand consultant)Focused on killer brand distinction, digital sales, managing customer experience and exciting prospective and existing audiences with digital firsts. - Media planning and negotiation for www.yopa.co.uk - Marketing strategy consultant www.makeitcheaper.com

Coventry, Warwickshire, GB

• Reporting to the C.C.O:
• Restructured and recruited leading a team of 30. With 6 DR’s across key disciplines.
• Managed a pitch process from brief to boardroom with National TV, print and a fully integrated digital campaign amplifying the Unicorns creative vehicle.
• 5point improvement in prompted awareness, 12point improvement in brand consideration, adwatch most liked ad of 2016.
• Complete brand refresh including the articulation of our single organising principle and definition of new company values and behaviours, a new company end-line and visual identity.
• Drove cultural change programme, hosting workshops across all 120 senior managers.

London, England, GB

Responsible for Global Brand digital strategy includingDisplay / Social / Video / innovation / Brand PPCResponsible for all consumer PRDevelopment of new brand strategy and postioninglead on World cup 14 comms strategy and product promotion driveMarketing Director for betfair Italy launch and Italian World cup campaignProduct and campaigns Direcor for all.

London, London, GB

Creative development for all ATL comms, media strategy and implementation - over 15 bespoke TV advertising commercials with radio, print, digital, social integration and site and crm amplificationBudget management in line with P&L Brand integration through the line Driving trade plan with tactical driverssponsorship management of Britains got talentsupport.

Bellevue, WA, US

• Senior brand Manager
• Responsible for all UK marketing & commercial core business propositions:
• Manage UK revenue targets against boxed voice - £1.7b within EBITDA constraints
• Raised T-Mobile consideration score with ‘Dance campaign’ by 2%
• Massive online presence with 11m pieces of interactive content
• Driven VFM research to sharpen messaging in context of economic climate – now ranked 1st in VFM tracking

London Luton Airport, GB

• UK Marketing Manager
• Responsible for all UK marketing activity which includes:
• Responsible for delivering Profit forecast against UK plan
• Manage c£22m UK marketing budget
• Manage OMD UK media agency
• Deliver strategic and tactical promotional plan – 12 month and 12 week

Welwyn Garden City, Hertfordshire, GB

• Clubcard Operations Marketing Manager
• Responsible for overall profile of Clubcard in the Tesco business; this includes:
• Business and store level penetration targets
• Senior retail and commercial influencing
• Reporting visibility and analysis
• Customer and staff research

Welwyn Garden City, Hertfordshire, GB

• Local Marketing Manager
• Develop bespoke DM packs and use customer segmentation data to ensure effective targeting.
• Rejuvenated the focus and operational issues behind using service as a marketing lever in our store campaigns.
• Built marketing campaigns using all elements of the marketing mix to deliver store launches in line with Budget expectations.
• Developed advertising opportunities for use by the department and media strategies for their implementation.
• Managed advertising and media agencies on behalf of the department managing a £2m budget efficiently feeding into ATL brand teams.

Welwyn Garden City, Hertfordshire, GB

• Step changed a £1m sourcing function to a £5m leading supplier.
• Accompanied buying trips to Far East for UK and Central European business
• Participated in key buying decisions and range building.
• Managed product aesthetic / technical development / NPD to drive quality and achieve a better customer offer.
• Converted purchasing into USD$ at a pre purchased exchange rate and negotiated economies of scale cost reductions to achieve cheaper processes
• Mentored international colleagues & implemented global tracking system for order placement and logistics tracking.

Ba Hons, English & History

Education record