Paul V. Email & Phone Number

San Francisco, Ca, Us

San Francisco, Ca, Us

• Solution Architect and Product Manager for all web data collection and delivery to Databricks Delta Lake (our first party data lake), Heap, GA, AB Testing tools, etc. Focused on vendor selection, custom event and dimension architecture, managing web development, managing/maintaining data pipelines, tag deployment and triggering, QA, alerting, etc. • Admin and SME for Web Analytics dataviz tools (Heap Analytics, GA4) and web data pipeline tools (Rudderstack)• Product Manager for Web Analytics Tableau dashboard using first party web data in Databricks Delta Lake.

Living life, nurturing hobbies, traveling. Back in action Oct 2022.

Tucson, Arizona, Us

• Launched a fully redesigned Audioeye visual toolkit, used by more than 1M weekly users seeking visual website accessibility.• Led the Audioeye javascript optimization initiative using Google Lighthouse automated testing and codebase optimizations to reduce javascript filesize by 70%.

Tucson, Arizona, Us

• Implemented Segment CDP on 3 Audioeye web products. Defined, implemented and QA'd ~100 custom events and ~20 data pipelines, serving Product (Heap Analytics), Marketing (Google Analytics) and Sales (Salesforce and Hubspot).• Administered Segment, Heap Analytics, Google Analytics, Stitch Data and Delighted. Built reports, dashboards, and educated end-users across Product, Design, Marketing, Sales, and Engineering to increase adoption in all departments.• Led a team of 3 architecting and implementing the Audioeye data warehouse ingesting both internal and external data sources.

Danville, Ca, Us

Product Owner of the Analytics department at Trov. We're responsible for:1. Creating and maintaining end-to-end server-side data pipelines to our data warehouse.2. Creating and improving the Trov Data Warehouse and ETL.3. Creating and maintaining end-to-end client-side data pipelines (managed by Segment) to our data warehouse, Google Analytics, Heap Analytics, Firebase Analytics, and N number of marketing tags and tools.4. All Reporting and Insights: Financial, Custom Flat Files, Custom Visual Reports, Tableau, Google Analytics, Heap Analytics, Firebase Analytics (and associated products).A Day in the life:• Defining analytics product strategy and collaborating with tech lead to define engineering strategy. • Writing and organizing stories to achieve that strategy• Defining all custom client-side tracking for iOS, Android, Web.• Creating wireframes and metric/dimension dictionaries for Tableau reporting.• Admin, SME, and business relationship owner for Google Analytics, Google Optimize, Google Search Console, Optimizely, Heap Analytics, Firebase Analytics, and Segment. Responsible for user access management, all product configuration, all reporting/dashboarding/insights, all custom eventing and education throughout the company (Product, Marketing, QA, Development). • SME for all marketing tracking pixels, tools, ad networks. Ensuring we ingest external data and provide bidding (Google Ads, Facebook Ads) and email tools (Mailchimp) the data they need to make marketing successful.• Managing sprints and associated agile ceremonies, team velocity, external expectations and delivery timelines.• Fielding endless data questions and prioritizing solutions.

Danville, Ca, Us

Owner of the Trov.com CMS and protect.trov.com transactional user flow (search through purchase) for the Single Item Coverage (SIC) product line. I work directly with varying size development teams in a fully remote organization spanning global timezones, in addition to US based stakeholders on each coast. The SIC product is available to end users and soon businesses within the US, AU and UK regions.A Day in the Life:- Defining the customer acquisition, user journey strategy on web.- Defining the overall SIC strategic milestones and roadmap.- Web Client analytics instrumentation and monitoring for issues/opportunities.- Requirements gathering, story writing, and prioritizing stories for development- Working closely with design/marketing, to ensure user experiences are on-brand and reusable in multiple contexts.- Working closely with dev, to ensure they understand the business objective and have exactly what they need to GSD quickly. Stories with clear/detailed requirements, written for developers, with all required context and assets, lead to efficient delivery; anything less is unacceptable.- Working closely with insurance operations and legal to ensure products are built within the limitations of the regional insurance regulation and meet partner needs.- Frequently playing the role of Project Manager and Scrum-master for certain agile teams not staffed with those disciplines.- Putting out fires and making sure they don't repeatKey Projects (see project links attached):- Bringing the Single Item Cover insurance product to web in UK and US, enabling the user to learn about, search and purchase insurance.

Seattle, Wa, Us

Owner of the web hotel product from search through purchase, as well as the user account experience (post purchase trip details and account management) for all products. I lead an Agile team of 13 from defining product strategy to final implementation and delivery.A Day in the Life:- Defining hotel and user account product strategy and vision- Requirements gathering, story writing, and prioritizing stories for development- Responsible for product performance and pivoting to meet customer and business needs- Collaborating and negotiating with stakeholders throughout the company to develop new features and keep a strong link between stakeholders and product.- Putting out fires and making sure they don't repeat- Evangelizing and educating the company on the team's efforts, accomplishments, and achievementsKey Projects (see project links attached):- Re-built the Hotwire Hotel booking path (results -> checkout -> confirmation) in an Angular JS responsive front-end - https://www.hotwire.com/hotels/ . Consolidated Desktop/Tablet web and mWeb front-end into a single web codebase using a single API to power web and apps.- Built a new, responsive, user account management web application in angular. Features including viewing trips, profile management, email subscription management.- (Ongoing) Defined, executed and analyzed A/B testing strategies focused on customer pain-points (education, destination information, reviews) and business strategies (multi-product customers, purchase path optimization) to improve conversion rate and NPS.

Seattle, Wa, Us

Owner, administrator, educator and evangelist of Omniture (Adobe Analytics), Tealeaf and Opinionlab products for Hotwire.A Day in the Life:- Create custom technical and business requirements for all Omniture implementations on web, Android and iOS and add structure and consistency to how user behavioral data is tracked and consumed.- Collaborate with Marketing, Analytics and Product to discover their analysis needs and define tracking strategies. Work directly with engineers, architects, and BI to implement the right tracking and ensure quality control.- Educate Product, Marketing and Analytics users on how to get the most out of our analytics products, and how to use each product to answer their specific questions.- Identify anomalies in data and solutions to ensure data accuracy- Foster relationships with application vendors and communicate with them regarding issues, solutions and best practices- Investigate new analytics solutions and work with vendors to demo solutions and determine the value they provideKey Projects:- Defined and managed the roll-out of a heavily customized Omniture implementation, from scratch, throughout the Hotwire iOS and Android native applications.- Defined and managed the roll-out of Omniture on multiple smaller web applications including Hotwire Partner Central.- Collaborated with BI to Integrate Omniture data-feed with our data warehouse to bring more web analytics data into our DW.- Pioneered use of tag managers and data layers on Hotwire integrating DTM (Dynamic Tag Manager) to serve and manage Omniture tagging and s_code deployment.- Managed the Tealeaf version and hardware upgrade process through collaboration with IT and Analytics.Admin and SME for the Following Applications:- Adobe Reports & Analytics (Sitecatalyst) - (Web, Report Builder, DW, Data Feeds)- Ad-Hoc Analysis (Discover)- DTM (Adobe Dynamic Tag Manager)- Tealeaf (Event Building, Data Extraction)- Opinionlab

Seattle, Wa, Us

Utilized a combination of data sources (Data Warehouse - SQL, Omniture, Google Analytics, Tealeaf) to asses A/B tests, perform custom analysis, and provide the product team with purchase and behavioral analysis to quantify product decisions and strategies.A Day in the Life:- Performed extensive A/B test and ad-hoc analysis, to not only identify winning and losing features, but to determine the “why” behind test performance to guide future product iterations and initiatives.- Monitored behavior patterns of customers to discover issues and opportunities. Collaborated with product owners to develop features to drive conversion and decrease shopper abandonment.- Provide business owners with impact assessment of proposed site features in order to prioritize backlog items for implementation.Key Projects:- Quantified customer feedback from Hotwire satisfaction surveys to guide business decisions around improving Net Promoter Score (NPS).- Developed and communicated product analytics team standards for test tracking, analysis write-up and best practices for product analyst success.

London, Gb

Partnered with numerous tech and biotech clients throughout the Bay Area to determine the security and reliability of their financial information systems through data analysis and inquiry.A Day in the Life:- Interviewing process stakeholders and creating walkthrough/test documentation for IT SOX Controls (Change Management, Logical Access, IT Operations) as well as Business Application controls at a number of Silicon Valley companies in a variety of industries.- Worked on the EY Analytics team performing repeatable and custom financial transaction analysis to identify trends, completeness/accuracy issues and fraud.- Managed teams ranging from two to ten audit specialists for client on-site engagements ranging from one week to four months. Took full ownership of project deliverables throughout the project (planning, budgeting, fieldwork execution, status, documentation, document review, issue communication and project wrap-up)

London, Gb