Synapse is a performance marketing firm that is uniquely data-driven to give our clients actionable insights into their online marketing efforts. We focus on client education so that the effects of complex and variable marketing initiatives can be understood as meaningful financial results.

Launched new executive education program in partnership with Babson College and Pearson Education to bring advanced analytics course to professionals in India.

For aspiring entrepreneurs and marketers, this hands-on, interactive course prepares students to analyze, synthesize and optimize search engine marketing campaigns. Students learn how leading companies are using innovative search engine marketing strategies to drive website sales and leads at a cost-effective ROI in an increasingly competitive market. Students also differentiate themselves by becoming AdWords certified through the Google AdWords Certification program. Upon completion of the course, students are well positioned to manage advanced search engine marketing campaigns and know how these campaigns can be integrated with other marketing channels to maximize results.

Managed flagship client account with cumulative budget of over $1M per month. Oversaw team of 5 digital marketers, led internal trainings, conducted advanced data analysis and developed financial forecasts.

Oversaw digital marketing program and led business development and partnership efforts. Identified and nurtured opportunities representing >$2M in annual sales.

Worked with senior management team to create business plan for new product projected to generate $1B in revenue within five years.

Conducted year-long market research project with Microsoft. Responsibilities included:• Conducting competitor analysis and identifying market trends• Developing customer survey for small business owners using advanced piping and logic• Providing strategic recommendations for increasing the lifetime value of a customer by augmenting current sales process

Managed pay-per-click (PPC) advertising campaigns in excess of $2 million annually and managed SEO programs for flagship client accounts. Awarded first place in company-wide business opportunity competition for developing new branding service expected to generate $500k in additional annual revenue in the first year.

• Increased individual billings by over 200% within first 6 months• Improved corporate billings by 78% within first 6 months