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I am a seasoned communications leader with over 20 years of experience, known for my ability to navigate complex, matrixed environments and drive impactful change.My most recent expertise lies in corporate, executive, and internal communications, where I have played a pivotal role in crafting and executing strategies that enhance leader and organizational awareness and adoption of key people and culture messages.Most recently, I have launched a comprehensive internal communications program that supports regulatory governance and drive the integration of AI into various workstreams, delivering measurable improvements in efficiency and cost-effectiveness.Earlier in my career, I spent many years storytelling and developing innovative social media and digital communications, leading global teams to significantly expand brand engagement and visibility. By developing innovative content strategies and building strong partnerships, I was able to set new benchmarks in social media performance, increase brand mentions, and grow a substantial fan base across multiple platforms.Throughout my career, I have been driven by a passion for simplifying ambiguity and delivering clear, compelling messages across diverse channels. My leadership style is empathetic and energetic, with a strong focus on fostering innovation and building cohesive teams that thrive in dynamic environments.
Uw Continuum College
View- Website:
- microsoft.com
- Employees:
- 10
- Company phone:
- 0124 415 8000
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Adjunct ProfessorUw Continuum CollegeKirkland, Wa, Us
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Communications Director, Regulatory Governance & ComplianceMicrosoft Jul 2023 - PresentRedmond, Washington, UsResponsible for communications relating to Microsoft’s Regulatory Governance. -
Communications DirectorMicrosoft Mar 2021 - Jul 2023Redmond, Washington, UsThe CO+I organization is responsible for designing, building, operating and innovating Microsoft's datacenters worldwide. My primary function is to deliver and execute the executive marketing and communications strategy of the CVP of CO+I and her Leadership Team. I also own the organization-wide internal and external marketing, communications, and engagement strategy for CO+I.
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Executive Communications DirectorMicrosoft Jun 2019 - Mar 2021Redmond, Washington, UsI am responsible for the internal and external voice and communications of the President of Microsoft US, the 10,000-person, $45bn US subsidiary of Microsoft. I am also responsible for the Executive Communications strategy across the broader Microsoft US business.
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Director Of CommunicationsMicrosoft Oct 2017 - Jun 2019Redmond, Washington, UsI manage marketing communications for the Microsoft Design team, working to build awareness of the work and influence of the design discipline across Microsoft.
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Global Director, Search And Social MediaMicrosoft Apr 2017 - Oct 2017Redmond, Washington, UsMy team is a newly-formed one within Office Marketing with a mission to significantly grow organic search traffic to key commercial Office web properties using social media and SEO.
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Global Director Of Social MediaMicrosoft Feb 2015 - Apr 2017Redmond, Washington, UsI am responsible for the end to end global social media strategy and social reputation management for the Office Marketing organization.
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Prompt EngineerFreelance Mar 2023 - PresentI am skilled in the growing field of Generative AI prompts for communications, both written and visual. Using my extensive writing and communications background I am able to craft prompts that will generate stunning work out of both written and visual LLMs.
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InstructorUw Continuum College Nov 2021 - PresentSeattle, UsCourse tutor at the University of Washington Continuum College Certificate in Storytelling & Content Strategy. -
Member Of The Board Of AdvisorsUw Continuum College Jan 2020 - PresentSeattle, UsBoard Advisor to the Content, Storytelling and Communications programs.
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Digital And Social Media LeadTelefónica May 2013 - Dec 2014Madrid, EsMy role is to define and deliver the social media best-practice for Telefonica globally. This includes the development of best-in-class engagement, processes, innovation, campaigns and platform agreements across all the local operating businesses.I also have responsibility for leading the digital and social media aspects of global Telefonica corporate initiatives. I also acted as a social media advisor to the Telefonica LatAm social media teams in preparation for the 2014 World Cup and Rio 2016 Olympics.I also work across the group to further integrate social media into our processes. -
Head Of Social MediaTelefónica Uk Nov 2012 - May 2013Reading, England, GbAs Head of Social Media for the UK business (O2), my role was to lead and develop the social media team (social care and social media campaigns teams), ensuring the ongoing development of world-class customer service processes and award-winning integrated campaigns.A key focus was to drive the further integration of social media into all aspects of the business to maximise the commercial and reputational benefits of social media.In April 2013 my team received Twitter’s inaugural ‘Global Flock’ award as recognition for best use of the Twitter platform. In September 2013, I launched a Global Twitter first, Tweetserve, providing customers with the ability to manage their accounts via Twitter Direct Message.I was also responsible for negotiating the terms of our Twitter ads agreement, leading us to become exclusive business partner for Twitter’s SMB advertising launch. -
Digital DirectorBrazen Pr Oct 2011 - Aug 2012My role involves growing our already significant digital offering by increasing both the creativity and sophistication of our existing digital services.You'll normally find me advising clients on their digital/communications strategy, trying to understand and evaluate new technology or developing and implementing best-practice social media management either for ourselves or clients like The North Face, Hasbro Games, Original Source and many other global brands.
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Director Of Digital StrategyOrigin Creative Design Jan 2011 - Oct 2011Cheadle Heath, Manchester, GbCreative Strategy & Consultancy - My role is to work with and help clients understand how social media in whatever form it comes, can be effectively implemented across their whole business.I help clients "Do More" by challenging their briefs to understand the motivations behind their thinking to ensure that they are maximising the opportunities that a fast-moving digita world presents to them.We are doing this for people such as Brother Printer Europe, Manchester United, Burrda, Superdrug and Henri Lloyd. We love doing it for them, and they love us doing it for them. -
DirectorGabba Oct 2009 - Jan 2011GbI was co-founder of Gabba, Manchester's first dedicated social media agency, focussing on the how to employ social media practice at both a strategic and tactical level.We help brands create conversations with their audiences - not the kind of stunt-based gimmicks, but real, lasting, meaningful conversations.The NHS, Microsoft, Lexus and Dyson trusted us with their online reputations. -
Social Media StrategistAmaze Plc Feb 2009 - Sep 2009London, England, GbI worked across the group providing specialist experience and knowledge helping to develop innovative digital initiative to both existing and new clients. -
Client Services Manager/Head Of Social MediaKmp Interactive Marketing & Technology Jul 2007 - Feb 2009Stockport, Greater Manchester, GbI was responsible for managing online marketing projects on behalf of clients such as British Gas and also developed the very first social media strategies for Shop Direct Group.I was also responsible for the development of KMP's social media offering from product development to client consultation, monitoring, strategy and project management. -
DirectorInternet Retail Brands Ltd May 2005 - Aug 2007I co-founded the online bathroom retailer bighippo.co.uk which served as the retail arm of a Yorkshire-based bathroom distributor.By the end of Year 1 turnover hit £200,000, we were profitable and by the time of my departure, turnover had reached £420,000 supported by the launch of a bricks and mortar showroom in Harrogate.
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Direct Marketing ManagerLa Redoute 1997 - 2000Roubaix, Fr
Paul Fabretti Skills
Paul Fabretti Education Details
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The University Of HumbersideEuropean Economics And Telecommunications -
Iut De ValenceBusiness Studies
Frequently Asked Questions about Paul Fabretti
What company does Paul Fabretti work for?
Paul Fabretti works for Uw Continuum College
What is Paul Fabretti's role at the current company?
Paul Fabretti's current role is Adjunct Professor.
What is Paul Fabretti's email address?
Paul Fabretti's email address is pa****@****ail.com
What is Paul Fabretti's direct phone number?
Paul Fabretti's direct phone number is +142560*****
What schools did Paul Fabretti attend?
Paul Fabretti attended The University Of Humberside, Iut De Valence.
What skills is Paul Fabretti known for?
Paul Fabretti has skills like Leadership, Direct Marketing, Crisis Communications, Social Media, Online Lead Generation, Public Speaking, Online Marketing, Digital Strategy, Content Management, Consultancy, Media Relations, Mobile Marketing.
Who are Paul Fabretti's colleagues?
Paul Fabretti's colleagues are Haseeb Dogar, Chris Evans, Rakesh Sharma, Ehsan Azarnasab, Timothy H Chung, David Chadd, Scott Sawyer.
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