Pedro Da Silva Email and Phone Number

Fiery was once a business unit of EFI but is now a globally recognised independent company

- Collaborate with Marketing, Channel, Product, Engineering, and Operations teams to develop and deliver training, education, and certification programs for channel/alliance partners, Fiery team, and users of Fiery products.- Define short-term training goals and execute a multi-year strategy for education and certification programs aligned with Fiery and EFI's core principles and product strategy.- Create curricula enabling Fiery channel partners to independently sell and architect solutions using Fiery technologies and services.- Spearhead comprehensive education & training programs, ensuring scalability, consistency, and growth across business units.- Execute a multi-stage business case for education aligned with corporate goals and customer needs.- Design and implement corporate training programs following company objectives and maintain program accreditation.- Evaluate ongoing training & development needs and assess program effectiveness with internal and external stakeholders.- Collaborate with product management team to ensure accurate representation of key messaging and objectives in training materials.- Manage relationships with subcontractors and partners involved in developing education and certification programs.- Lead the Educational Service team within Fiery’s Marketing and Sales function.- Define strategies and objectives for Global Educational Services, establish budgets, policies, and procedures.- Oversee daily operations, employees, and company profitability to ensure efficiency and effectiveness.

- Served as a subject matter expert on product, partner, internal, and end-customer training.- Consulted with technical engineers to develop highly technical education curricula for Fiery products and technologies.- Developed, published, and managed content related to education, including presentations, videos, and test materials.- Managed course content development and OEM training needs, delivering training through various methodologies.- Contributed to global educational services strategy roadmap, design, localization, and implementation.- Identified training needs and gaps in certification programs and e-learning deliverables.- Created clear, engaging, and innovative instructional content.- Provided product training to key customers through partner account managers.

- Designed and launched learning strategies and programs across Western and Eastern Europe and Russia.- Developed training for a full product portfolio with a holistic value-add approach.- Reviewed and realigned training programs to match organizational direction.- Disseminated learning methods for new solution products throughout Europe.- Published e-learning, Train the Trainer workshops, and webinars to support new products and solutions.- Provided best-practices and learning opportunities by assessing subsidiary training development plans.- Advised subsidiaries during the launch of product trainings and unsupported solutions.- Utilized metrics to improve the e-learning platform and encourage learning and knowledge retention.

• Administered management of Samsung TV/AV digital learning zone, and printed and digital resources.• Ensured successful launch of new virtual learning environment to internal and external learners, partaking in day to day running, reporting, and ongoing development.• Conceived a suite of solutions in collaboration with in-house and expert 3rd parties, consisting of a blended approach to learning with classroom training, 1-2-1 sessions, action learning, and e-learning.• United Samsung's blended learning programmes with key business partners’ to match brand identities.• Investigated individual and organisational needs to expand sales training and development programmes.• Centralised key business messaging in learning content by working with product & marketing managers.• Strengthened and managed the development of the content creation team.

• Obtained comprehensive understanding of product lines for effective training.• Guided Regional Trainers in delivering high-quality levels of training.• Maximised ROI through comprehensive team training and development of skills and knowledge.• Liaised with Senior Management to manage reporting input and evaluation of effective training.• Facilitated new staff onboarding and supported competency sign off within their individual roles.• Orchestrated complete formation of course materials and content for unique retail channels and programmes, consisting of idea generation, development, direction, roll out and evaluation.• Oversaw content creation team to ensure training materials were dynamic, used as intended, and properly evaluated with feedback.• Enhanced team performance by identifying opportunities to implement strategies based on sales analysis.

• Organised staff training within London catchment area on the latest TV and Home Cinema technologies, including initiating sessions for some of the largest Electrical retailers in the UK.• Directed southern training centre, drove and increased footfall, and secured ROI and development.

• Managed 17 client accounts, including Arcadia, Debenhams, House of Fraser, and Harvey Nichols.• Coordinated training of new systems, new products, and ongoing client training in South England. • Monitored activities to ensure client compliance with FSA standards and ICOB rules.• Demonstrated expertise on various sales training tools, from formal PowerPoint presentations to interactive role play to guarantee delegate engagement.• Established positive staff motivation through effective coaching. • Multitasked various administrative tasks, including online training database records and analysis of sales.• Assembled and presented facilitation sessions and business updates during Brand meetings.