Pedro Da Silva Email and Phone Number

Reporting directly to the Digital Marketing Director at Rentokil Initial Group headquarters in Camberley, UK. Primarily focused on holistic search strategies that improve the overall digital performance of our key markets and that drive and deliver qualified leads that increase group revenue.Part of core Digital Marketing Performance team alongside subject matter experts in Content, Social, PPC, CRO, UX & Digital Insights. Drive global lead generation & search optimisation objectives by supporting paid, owned & earned channels in 70+ countries worldwide. A cross-functional role that generated actionable data-informed insights to drive performance gains for top markets in NA, APAC, EMEA and LATAM or other global partner markets as required.Worked closely with internal content, digital product development, digital projects & web development teams, as well as 3rd party agencies and service providers.Provide recommendations, support and advice for key stakeholders in top revenue markets on holistic search strategies that deliver an optimal ROI from owned, paid and earned media channels. Recommend and contribute existing solutions or new developments that best address the digital marketing needs of key markets. Manage relationships with in-country sales, marketing & digital teams to ensure that all online activity enhances and contributes to business' sales and marketing plans.Share current online marketing trends, tactics, best practices and tools to ensure assigned targets for web revenue growth.Coach and mentor internal and key market stakeholders responsible for online lead generation activities within Rentokil Initial.

Accountable for both the organic search strategy and ensuring that group websites conformed to SEO best practice. Primary focus on organic lead generation by ensuring that our key markets performed in terms of visibility and organic search.Responsible for global website audits and product recommendations to ensure that our websites were built to adhere to Google search best practice and aligned to the Organic SEO Strategy. Routine website performance monitoring across channels to identify areas of growth and decline in order to leverage the insights and where applicable, share and roll-out across of digital web estateCollaborate with Web & Product Development teams to contribute towards the enhancement of the CMS platform to improve the efficiency and where possible automate core SEO best practice requirements.Managed and signed-off all SEO changes during site version upgrades across key market websites, including the launch of new websites on the estate and transitioning acquired business digital footprints.

Reporting directly to the Rentokil Initial Head of Digital Projects. Working as part of the Global Marketing & Innovation online team to manage and support all online marketing activities across pest, hygiene and plant categories for North America, EMEA, LATAM and APAC or other global partner markets as required.Drive online enquiry generation and provide online support for key markets for the aim of Search Engine Optimisation, Conversion Rate Optimisation, Web Analysis and Content Development using owned and earned media channels.Responsible for ongoing optimisation of websites, ensuring online support for business campaigns and any offline marketing campaigns.Work closely with internal web management and web development teams, as well as 3rd party agencies.Tracking and improvement of priority KPIs set by local business teams and ensure all online activity supports the business' sales and marketing plans.Online marketing project lead supporting project managers to ensure online marketing project deadlines are met. Provision of general online training and support (informal 1-2-1 training) to other colleagues from different global markets and business categories, as well as organising online marketing workshops to share best practice and to support the development of all colleagues involved in online marketing activities within Rentokil Initial.

- Manage and maintain all online assets and resources.- Work cross-functionally to deliver an integrated customer experience across the company websites and creative across the digital marketing, email marketing, press, outdoor and online channels to deliver targets whilst protecting brand health.- Contribute to the design and build of all online/offline creative elements, both promotional and presentational.- Designing, building and sending email marketing campaigns using eCRM and enterprise marketing tools.- Contribute, manage and report social media campaigns and day to day communications including blogs, Facebook, LinkedIn, Twitter and YouTube, and ensure consistent blog output.- Advocate the company in social media spaces, engaging in dialogues and answering questions where appropriate.- Manage, monitor and report on online reputation of company brand.- Keep abreast of new technologies and advances in web design and identify new opportunities to apply these.- Web project management.

- Providing web services (design/development/management & maintenance) to small to medium enterprises, i.e. web design & management, print design, web hosting management, digital marketing campaigns, organic SEO, branding, etc.

- Development, day-to-day management/maintenance and security of the Denel intranet and its hosted sites and applications with a user base of 1200+.- Responsible for administration & management of the IIS (Internet Information Server) v6 web server as well as ISA 2000 (Internet Security & Acceleration) server running on Windows Server 2003.- Mapping business processes to web interface.- Administration and support of Exchange and Systems Management Server.- IT Project Management- Administered and support NT/AD domain, DNS, DHCP and WINS- IT Desktop Specialist responsibilities, including software deployment, software testing, patch management (Windows Software Update Server) and system implementation, as well as 3rd Line support to the ICT Helpdesk as well as end-user problem and query resolution.- Development of technical user guides and procedures for junior technicians and for desktop support staff as well as IT standards, procedures and IT related policies.- Specification/testing and co-ordination of the IT lab environment.

- Arranged and secured technical demonstrations for a supply chain optimisation, strategic logistics, real-time distribution scheduling, manufacturing planning, vehicle routing, mobile workforce management, intelligent business analysis, employee scheduling & rostering and interactive visitor guiding applications with UK logistic companies.

- Providing web services (design/development/management & maintenance) to small to medium enterprises, i.e. web design & management, print design, web hosting management, digital marketing campaigns, organic SEO, branding, etc.

- Design and management of all online resources including electronic marketing and online advertising campaigns.- Administered and delivered e-mail marketing campaigns to a customer database of over 1 million UK internet users for various online promotions ranging from government training schemes, travel vouchers, computer hardware, and personal insurance to educational software, car hire and healthcare products.- Produced multimedia CD-ROM’s with virtual tours of Brentford and Saint Johnston’s Football Clubs, Hotels and for Health & Safety.- Involved and trained in the use and generation of IVR (Interactive Voice Response) systems using an application which would dynamically generate audio to automatically service customer’s telephonic enquiries.- Managed and maintained a series of successful software related ecommerce sites (running on Actinic e-Commerce) for an online retailer which ran targeted promotions and online auctions for clients like BT Internet, Tiny Computers, Logitech, Lastminute.com, Times Online, Dabs, Freeserve and QXL.

Training and handover of the RMG, PlanIT & Life Software technical support department to the VPS customer service agents.- Trained VPS customer service agents on how to use RMG, PlanIT & Life Software technical support website.- Installed technical support intranet used by support agents on VPS network.- Identification and fixing of technical support queries via e-mail/phone/fax for issues that the customer service agents could not resolve during the handover period.- Updating and managing of RMG, PlanIT and Life Software websites and domains.- Supported all 4 companies comprising of +/- 12 employees with any web, server, PC related problems, questions or queries.

- Developed, managed and maintained Technical Support sections of company websites.- Maintaining, producing and updating technical support documentation.- Compiling, creating and uploading all technical support data, including patches and 3rd party support links to company website. - Testing of software developed in-house and providing in-depth reports to developers that would mention any faults or errors encountered during normal use and the exact steps taken prior to the fault or error appearing.- Creation of software installs for in-house software.

- Provided technical support within the UK and mainland Europe by phone,email and fax for a range of software titles, most of which were created by a team of in-house developers. - Identification of user problems and establishing probable origin before taking the appropriate action.- Produced and maintained technical support documentation (installation guides and FAQ’s) in a web-accessible format (HTML and PDF) for the RMG, PlanIT and Life Software range of software titles.- Logged errors for both software and hardware into a database, and referred unknown problems and queries on to either programmers or developer’s as appropriate.- Assisted sales staff with pre-sale technical queries on the range of software titles developed or rebranded by RMG.- Performed in-house tasks including supporting 20 internal staff members, general PC maintenance, repairs and upgrades and any other IT related company tasks.