Cedric Peeters Email & Phone Number

Brussels, Be

London, Royaume-Uni

Lead the development of the internal scientific knowledge across the commercial business in EU for inline and pipeline products;Increase the quality and impact of commercial training interventions to be provided to EU countries.

Wavre, Belgium

Develop & deliver a strong BeLux messaging campaign for α-RIX-Tetra flu vaccination and its flawless execution season towards GPs, SPs, pharmacists and patients. Secure the internal and external brand communication related to the GSK BeLux Travel Vaccines portfolio.Contribute to the performance culture within the BeLux GSK Pharma organization.

London, Royaume-Uni

The HIVE is a specialist HIV digital innovation unit with ViiV HC dedicated to addressing new areas of needs in HIV care;Build within 15 weeks ‘sprint’ project timeframe a strategic long-term solution to manage a large stable patient cohort on a more patient-focused & efficient process for the HIV clinics;Co-develop the solution in collaboration with a major UK hospital in London, and with external partners who contribute deep expertise in enterprise innovation in Pharma and beyond;

Wavre (Belgium)

Develop and execute the commercial BELUX launch plan for NEW innovative drugs in HIV.Contribute to build BELUX commercial strategy of VIH portfolio.Actively interact with European HIV brand teams.Lead development of digital channels activities.

Wavre (Belgium)

Develop and implement the strategy and the tactics for the GSK Respiratory portfolio. Establish and realize the objectives and budgets related to this portfolio. Collaborate with the sales force responsibles to implement an integrated commercial offer to customers. Manage the internal supply requirements for the portfolio. Manage and develop 2 commercial functions reporting into this position.

Actively contribute to the mature brand management of n°1 brand within GSK BeLux portfolio, Seretide, especially in its asthma indication.

Get responsibility for urology-respiratory portfolio (3 brands actively promoted), including SPIRIVA in co-promotion with Boeringher Ingelheim.* (Jan 09) Launched new drug within urology (overactive bladder) portfolio;* (Sept 07) Launched new major hypertensive drug in a co-promotion deal with another leading pharmaceutical company in cardiology (Novartis);* Lead (or co-lead) respective cross-functional brand teams.* Be an active member of 3 respective European brand teams.

* Developed 5 year strategic and tactical BeLux launch plans for 3 new products from distinct therapeutic areas (related to cardiology-pneumology-diabetology) with strong interaction with Pricing & Reimbursement department;* Lead product brand teams for those products.

Managed (urology) brand portfolio with responsabilities for the planning, coordination and follow-up of marketing-mix towards medical target audience, educational and supportive material for the medical field representatives, market research and product training.Managed (part-time, 6 months) a field sector in Hainaut as medical representative;As marketing assistant, provided the Business Unit Director with overall operational sales-marketing support for the launch of a new drug;

Master'S Degree, Commercial And Management Engineer

UCL) - Great Distinction Marketing as main option.

Secondary School, General

Activities and Societies: Player and member of the Committee of the Badminton Club