Penny Cornali Hoffman Email & Phone Number

United States

New York, Ny, Us

Madison, Al, Us

Reporting to CMO, manage and coach a team of Marketing Operations Specialists to establish a best-in-class marketing operations team. Own automation and MarTech stack, lead progression, marketing data quality, performance analytics and ROI measurement. Collaborate with the Sales Operations team to drive data quality and consistency between our marketing automation systems and CRM and optimize pipeline generation. Responsible for Lead Lifecycle Management. Define process for transition to ABM strategy.

Stockholm, Se

Houston, Texas, Us

Houston, Texas, Us

• Responsible for leading the development of strategies and tactics designed to drive system traffic, revenue, leads, and growth for Aruba Networking products and HPE Server, Storage & Software.• Manage global lead qualifying operations, processes, procedures and telemarketing vendors with a systematic approach with improvement resulting in $9M savings year over year• Craft and implement lead programs to improve the flow of leads to telemarketing agencies.• Work with all business units (Software, EG, Cloud, Services, Aruba Networking ) worldwide to optimize telemarketing management and best practices.• Defined the process for measuring telemarketing & HPE inside sales lead qualifying process• Prioritizing and directing recommended improvements for telemarketing in all regions reducing number of vendors used and saving $8.2M• Suggest strategy changes internally and with third party tele-marketing vendors to reduce costs• Lead projects involving cross-functional teams to provide integrated products/services/ solutions• Responsible for inbound lead generation via chat, email sales and phone; generating $160M MGO• Increased Inbound lead generation 3x by having chat included in ALL marketing collateral; resulting in 100% increase in MGO (Marketing Generated Opportunities)• Manage the launch of chat expansion program into Brazil and Mexico for Servers, Storage & Aruba networking products on hpe.com ; On track to exceed goal of > $1M Pipeline per quarter• Work on the implementation of nurturing programs for leads that are not fully BANT qualified.

Round Rock, Texas, Us

• Close and manage $10MM annually of MDF from global tier one carriers and mobility partners• Acquire and negotiate WIN 8 application partners for Dell application store and pre-loading opportunities for laptops and tablets• Achieve financial and profitability targets for mobile products; mobile broadband and tablets• Develop $MM marketing campaigns for embedded mobile broadband tablets and laptops with Tier One US carriers• In matrixed organization, coordinate with regional team members to launch programs in country• Manage $MM Qualcomm marketing programs using on-line, print , enterprise sales, phone and email • Develop & Manage Sprint tablet launch event to message & engage 200 Dell customers with Sprint and Dell executives• Market and Launch Dell NetReady Pay-As-You-Go Mobile broadband in US and EMEA• Drive world class merchandising through cycle based merchandising, POS, and solution bundles• On board new partners (American Airlines, Experian & Hilton) to launch joint marketing initiatives• Manage $MM Windows tablet launch programs with carrier partners including traditional and social marketing as well as Dell World events• Provide carriers with Go-To-Market content for Android and Windows tablets with embedded mobile broadband

Responsible for planning and launching content and services to aid in the marketing and selling of devices in US. Manage relationships with major studios and social networking companies to jump start Samsung into the mobile services arena. Defining roadmap of services for carriers and devices. Working with HQ development team and content providers to create and launch widget platform for free and premium widgets.

San Diego, Ca, Us

• Global marketing responsibilities for mobile broadcast initiatives with the world's leading provider of embedded multimedia software and applications. • Developed marketing materials for global sales organization for both dvb-h and Media Flo products, which included codecs, player, programming guide, etc. • Evangelized products capabilities to receive broadcasts, handle time shifting and record capabilities• Presented PVTV solutions at major trade shows including 3GSM CTIA, NAB and NATPE. • Managed the effort to design a device to allow Symbian handsets to receive mobile tv broadcasts.

Espoo, Southern Finland, Fi

Oversee the deployment of Rich Media services with carriers in North, Central and South America. This includes Nokia Sports, a subscription service that provides streaming audio and video for MLB and NBA content; Cross Media which allows users to interact with their favorite TV shows from their Nokia handset; Media Charger - TIVO for the handset.

Provided Project Management Consulting services to companies such as MCI Worldcom, Delta Technologies and Innotrac.