Pernille Hansen Email & Phone Number

London Area, United Kingdom

- Responsible for go-to-market strategy for product and feature launches, achieving record pipeline results and launch event attendance- Led company wide repositioning strategy to align with new ICP, which saw marketing sourced pipeline win rates increase from 12% to 19%- Produced and implemented a comprehensive GTM strategy for all new launches, resulting in better collaboration among technical and commercial stakeholders-Responsible for competitive insights, and share that knowledge to drive win rates in competitive deals as well as influencing the product roadmap

London, England, United Kingdom

Defined the strategy and ran the partnership selection for BT’s multi-app product offering that combined third party apps with BT’s own portfolio. Successful in selling the proposition vision and securing buy-in from first partner vendors.

London, United Kingdom

Responsible for defining and launching new broadband propositions that meet the needs of Small & Medium Businesses. I achieve this by:• Creating propositions that differentiate BT from its competitors • Developing and setting the 2-5 year strategy for the broadband portfolio taking into consideration market trends, customer insights and commercial goals• Owning the go-to-market strategy to ensure product launches have a real impact in the market• Being an insight and customer expert: by having an understanding of the telco market, products, competitive landscape and customer needs• Having good commercial acumen and ability to create business cases that drive financial value

London, United Kingdom

Responsible for all cross-sell volume campaigns to the BT customer base, as well as cross-brand campaigns. Focus on increasing average revenue, customer satisfaction and customer retention.

London, United Kingdom

As part of the Customer Marketing team, our role is to increase our customer base, through increasing loyalty, reducing retention and cross-sell activities. I specialised in early-life communications, including upselling of our value-added services and building loyalty through relevant, timely and targeted messages. Key achievements:- Customer marketing lead for EU roaming regulations project, communicating to over 1 million customers, with over 100 message variants, across 4 brands. - Doubled engagement rates for EE welcome & nurture journeys- Successfully landed customer base launch campaigns of BT Sport and Apple Music All the while also training and completing the London Marathon in April 2017, raising over £2300 for charity through the organisation of various fundraising events.

London, United Kingdom

Oegstgeest, Netherlands

Oegstgeest, Netherlands

Hazerswoude, Netherlands

Maidenhead