Peter Gill Email & Phone Number

United Kingdom

Shanghai, China

Shanghai, China

Shanghai City, China

Shanghai City, China

Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard - the world’s No. 2 in wines and spirits – and its leading owner of brands, accounting for almost a third of Pernod Ricard profits. Driving Commercial Success- Overseen double digit volume and value growth for CBL single malt portfolio- Implemented a flanker brand strategy by seeding Aberlour in the central region and nationwide IH channel- Helped double the number of Guardians of The Glenlivet in China through CRM strategy implementationDisplaying Excellence in Innovation- Led the online and offline development, launch, and roll out of The Craft Malts of Speyside portfolio concept- Successfully launched numerous NPD including The Glenlivet Founder’s Reserve, The Glenlivet Single Cask Editions, and The Glenlivet Personality EditionsLeading from the Front- Personally hosted over 250 single malt mentoring sessions to over 7500 whisky lovers- Designed segmented mentoring platforms based on strategic insights and brand pillars- Key project leader for WhiskyL 2017, overseeing the activation of innovative Speyside conceptResponsibilities- Represent and be the human embodiment of The Glenlivet brand among various stakeholders including consumers, trade, and internal- Host brand education sessions in an engaging and localised way- Establish a strong network among members of trade, influencers, consumers, and internal stakeholders- Localise global integrated brand plans and feedback to brand company- Gate keep local brand communication and activation to ensure global consistency - Contribute to brand planning process, particularly focusing on brand education and communication- Work closely with sales representatives to gain listings and to drive volumes- Reporting back to brand company on local activations

Shanghai City, China

Epermarket is China’s fastest growing online supermarket that offers the widest selection of imported foods & beverages, as well as safe, local products at competitive prices. ISO-certified, Epermarket’s mission is to be the leading one click solution to a healthy lifestyle for all Expats nationwide.Responsibilities:- Maintaining and developing strategic alliances with various marketing partners- Supervise and act as a conduit for all communication between marketing, product, IT, and CS departments- Event planning and coordination- All HR matters for international team, including recruitment- Copy writing and content management- Website testing and reporting- Relationship marketing project management- Assistance in product portfolio development- Definition and documentation of departmental operational procedure

Bachelor Of Arts (Ba), International Business

Activities and Societies: Badminton Team

Spirits Level 2, Distinction

Mandarin, Mandarin Chinese