I was responsible for overall strategy and ticketing operations for marquee NBA events, including All Star Weekend, NBA Draft, NBA Summer League, NBA Paris 2024, the first ever NBA In-Season Tournament, and the NBA and USA Basketball international games in Abu Dhabi.

I owned the top-to-bottom API integration process for our Tessitura, AudienceView and Spektrix clients. This included initial setup, testing, and trouble-shooting. Worked closely with Product and Engineering teams to ensure seamless API connectivity between TodayTix and its partners.In addition to managing a large team, responsible for creating all consumer-facing content pages, I was also responsible for ensuring the accuracy and efficiency of the financial reconciliation process with partners.

I was responsible for offering data-driven recommendations to our New York partners on how to optimize their ticket pricing on TodayTix in order to maximize sales results. I devised and implemented pricing strategies for TodayTix sales campaigns.

I built and managed partnerships with 400+ theatrical organizations in the company's flagship market, New York, as well as Boston, Washington D.C., Philadelphia, and Connecticut.I also pitched and executed media campaigns with the major advertising agencies and productions in the Broadway industry.

I processed Ticketmaster orders for Disney Theatrical's Broadway shows, including "The Lion King" and "Aladdin." and helped to reconcile the box office's financial statements after each performance.I worked with numerous group ticket agencies to process large ticket orders for the various Disney productions.