Peter O'Sullivan Email & Phone Number

Melbourne, Vic, Au

Melbourne

If you are an entrepreneur, CEO or Managing Director running an ambitious company with fast growth potential and looking to build your company to ensure you get the very highest price for it when/if you decide to sell, our ‘part-time Finance CFO’ model may well be of interest to you… Ambitious companies looking to grow quickly need to build a quality finance function led by a senior CFO with ‘big business’ experience, but that person does not necessarily need to be fulltime. I’m a part-time CFO for The CFO Centre, the world’s number 1 provider of senior, high calibre part-time CFOs. Our business model means that growing businesses can take on a top quality CFO for a fraction of what it would cost to appoint one on a full-time basis. Our goal is to help busy CEOs and MDs free up time to grow their businesses while we take on the management of the finance function. We introduced this model to Australia back in 2009 and each year more and more business owners are choosing a part-time CFO over the full-time alternative. When we engage with our clients we perform a detailed review using our unique 12 Box Architecture which helps us to understand the areas of vulnerability (as well as the areas of strength) in your business before designing a comprehensive implementation plan. As an overview, we can help with: 1. Manage cash flow 2. Improve profit 3. Tighten up internal controls 4. Create reporting infrastructure to improve visibility 5. Plan for an exit 6. Manage risk 7. (Re)design the business plan and create an implementation timetable 8. Find investment/funding 9. Become compliant 10. Maximise tax efficiency 11. Advise on outsourcing 12. Manage the relationship with the bank I welcome the chance to have a quick conversation with you, please do not hesitate to get in touch with me via LinkedIn or through our website www.cfocentre.com.au (which has a great 3-minute video on how we can help).

Melbourne, Australia

Director (May 2015 – Present) Personal consulting and investment company:• Offering financial expertise to start-up companies across e-health, online FMCG/fashion businesses.• Assessment of different investment strategies on behalf of a client for a portfolio of commercial properties including property development feasibility, cost/benefit analysis a to maximize property sale price.

Melbourne, Australia

Senior Finance Consultant (November 2013 – April 2015) (Contract)BMM Testlabs is a gaming testing laboratory, providing testing, regulatory consulting, and field services for the gaming industry worldwide. The head office is in Las Vegas with offices in 11 countries with a blue-chip client base including Crown and Star Casinos in Australia. Responsibilities:• Managing the global P&L review and improve the financial controls and reporting.• Review and implement the cloud based financial system and implement long term financial and system strategies align reporting, improve processes and streamline internal controls in compliance with US GAAP. • Complete monthly and end of financial year reporting and prepare analysis of business unit performance against budget and KPIs for internal and external partners.Achievements:• Reviewed current systems and procedures and launching a new MYOB finance system on the cloud for 11 global entities supported by new streamlined processes.• Developed high quality MI via fully automating the management reports in excel changing the foreign currency translation methodology to ensure compliance to US GAAP.• Designed complex financial models and analysis for external advisors which included 5 year historical TBs converted to USD in accordance with USGAAP and reconciled to Audited Group Accounts. The model was then used for management reporting and reduced annual auditing costs.

London, United Kingdom

IMT specialises in fraud software development for the health sector in the UK, Europe and Persian Gulf. The software identify, collate and manage fraud risks in billing and claiming.Achievements:• Advised the Directors on valuations (circa £10m), financial planning and 3 year operational model and exit opportunities.• Identified growth opportunities via partnerships with Sportrader.

London

Profectus is a leading consultancy specialising in Financial Transaction Analysis Services, Data Mining, Rebate & Deal and Contract Compliance SaaS solutions. With a head office in Melbourne, Profectus has over 90 employees located in 5 global offices.Responsibilities:• Appointed to launch and establish the business in the EU and acquire clients and manage all finances for EU business (P&L, Balance sheet and Cash Flow).Achievements:• Grew the EU business to 14 clients across Retail, Media, FMCG and Manufacturing sectors (including New Look, River Island, Bally, KFC and Amcor) by winning competitive tenders.• Analysing in excess of £40b worth of EU Client’s data in order to increase their EBIT.• Successfully managed Client relationships and increased client recoveries via up selling additional new products and preventative SaaS solutions.

London, United Kingdom

Jac Travel is privately owned and a leading global supplier of online hotel bookings and travel services. In 2007, Jac Travel was acquired by Bowmark Capital and in 2017 JAC was acquired by Webjet for £200m.Responsibilities:• Appointed by the Chairman to design and implement a business intelligence reporting environment and yield management system.Achievements:• Developed and implemented a Cognos Business Intelligence software tool to record and report on the ‘look to book’ ratio. This tool provided intelligence on conversion rates enabling management to focus on destinations to increase profitability via analysis of consumer website search behaviour allowing real time price changes to be made based on the search behaviour. • Integrated the new Cognos system with search and booking engines.• Trained sales team on how to maximise profitability via using the tool.

London, United Kingdom

BFT Linedata is a Euronext listed International player in the market for financial IT solutions, specialising in Asset Management, Leasing & Credit Finance and Insurance & Savings. Responsibilities:• Re-structure and lead the finance department though year end reporting and audit.Achievements:• Successful completion of end of year reporting with audit signoff within 3 months of year end for Euronext reporting.• Revised sales commission contracts to ensure commissions were aligned to the company’s revenue and profitability targets.

Melbourne, Australia

Listed online travel agency with $600m gross TTV. (June 2007 income growth 47%, NPAT Growth 68%). (Multiple year BRW Top 50 Fastest Growing Companies).Responsibilities:• Manage all aspects of the Group’s finance and treasury function including: taxation, cash flow management, annual budgeting, financial forecasting and FX hedging. • Internal and external reporting and communication including statutory financial statements, shareholder presentations, board reports and regular ASX reporting.• Member of the executive management team that drove business strategy and growth.Achievements:• Managed the company finances through a substantial growth phase with sales growing by 47% and profit by 68% via organic growth, interactive new product and solution launches.• Developed detailed financial models and recommendations for potential competitor acquisition opportunities ($40+m takeover bid).• Managed on and off market share buy backs (8.4% of issued capital) and capital consolidation.• Designed, developed and implemented a new bespoke business intelligence’ look-to-book’ online conversion reporting tool which provided profit drivers resulting in an increase of sales. • Managed tender process for car and hotel contracts and improved commissions that added >$100k to the bottom line.• Instrumental in the financial modelling of new products and product iterations to drive value via new and increased revenues (Travel Insurance generated $200K revenue in year 1.)• Improved accuracy and timeliness of reporting and reduced timelines from 15 to 4 days.• One of the first listed companies to release annual results in 2007.

London, United Kingdom

European Financial Controller – (Mar 2005 – Jan 2006) - (Contract)Previously listed on and offline travel agency with £650m gross sales (acquired by Cendant Corporation Inc in March 2005). In 2005, Ebookers Europe generated £250m GS and profit of £6.5m.Responsibilities: • Leadership of 9 European Finance Departments operating 28 entities with 48 employees.• Manage the integration of finance departments into Cendant Corp processes and procedures.• Implement SOX to European Finance Departments.Achievements:• Implemented full balance sheet reconciliations for all accounts in all entities, signed off by management, required to comply with SOX 302 and 404 within 6 months.• Improved reporting processes by removing duplication, increasing automation and simplifying processes resulting in reduction in reporting timeframes from WD15 to WD1. • Built a positive, cohesive and high performing finance team culture with strong employee engagement across European offices and Indian support personnel by developing clear objectives and open communication channels, introducing training programs, employee support and recognition and sharing knowledge and experience across countries.

London

UK's largest newspaper publisher, with more than 500 media brands and turnover of £570m in 2005.Responsibilities:• Working closely with the MD to reduce costs and return the division to profitability by restructuring the Division. • Co-ordinate the management of £40m operating and £15m capex budgets across multiple divisions.Achievements:• Successfully restructured the Interactive Division resulting in a return to profitability via reducing costs by £5m by outsourcing previously in-house services to third party suppliers.• Consolidated reporting of 15 operating divisions following organisational re-structure via, automation, standardising reporting and training finance and non-finance teams.

London, United Kingdom

Listed Multinational Telecommunications Operator with a turnover of £14b (2004).Responsibilities:• Lead Financial Analysis team for BT’s £85m global audio, video and web conferencing business to grow the business, reduce divisional costs, improve efficiencies and streamline reporting • Lead bidding process for real time online tender negotiations to acquire new clients.Achievements: • Part of the SMT that led the turnaround of a Telco division from £17m loss to £10m profit within 12 months led by cost reduction strategies and growth both winning new local contracts and via expansion into the US• I lead the development of a full divisional costing model that enabled >£500m p.a. to be eliminated from outdated equipment contracts. • Developed a costing bid model enabling improved accuracy and live auctions to be performed.• Develop “one truth” bespoke yield management reporting system and trained the team. • Successfully transformed the finance department into a cohesive team by re-structuring the department (removing duplication, increased automation, simplifying processes).

London, United Kingdom

Responsibilities:• Manage all aspects of the finance function including: monthly reporting, team management, improve department efficiency and reduce reporting timeframes.Achievements:• Reduced the finance department employees by 25% and increased efficiency by increasing automation and simplifying processes whilst developing an engaged and cohesive culture characterised by strong two way communication and clear path to career progression.• Developed a consolidated reporting system of 6 key management reports removing over 100 conflicting reports and improved accuracy and reporting times from 7 to 2 days.• Changed finance departmental objectives to an “add value concept” and trained operational teams on the business model and to drive revenue / reduce costs.

London, United Kingdom

AIM Listed Multinational Software Development company. Responsibilities:• Review and implement process enhancements to all financial functions.Achievements:• Completely overhauled the finance processes and procedures to improve accuracy and timeliness of the finance function.• Reviewed and implemented changes to client contracts to ensure alignment with company objectives.• Successfully completely all AIM Statutory reporting requirements.

Melbourne, Australia

ASX Listed Multinational Voice, Data and Utilities Software Developer.Reporting to the CFO and a member of the Senior Management team. • Reduced costs by reducing the finance department by 20% via increasing automation and streamlining processes.• Completed the DD on takeover of competitor and made recommendations to the BoD.

Melbourne, Australia

Multi-national Internet provider of real time business intelligence tools for business. (Acquired by Experian in 2007 for $240M).Reporting to the CEO during the company’s ‘start up’ phase.• Raised $6.3m in capital in conjunction with the senior management team we • Established the finance department systems, processes and reporting,• Set up overseas entities to facilitate expansion.

Melbourne, Australia

NRL Rugby League Club and owner of licensed gaming venues. Reporting to the CEO and MD of Melbourne Storm with a dotted line to the Treasurer of News Ltd. Lead the finance function and member of the senior management team that launched the club and established a ‘winning’ team culture characterised by collaboration, integrity and respect.• Established all finance systems, processes, reporting and recruited team.• Managed all company finances during Super League/ NRL crossover and from ‘start up’ to profit making premiership winning Club in 1999 and initiated and organised World Club Challenge match vs England’s St Helens team in Manchester.• Appointed a Director and Company Secretary of the Club and related entities. • Instrumental in the takeover of two licenced gaming venues to increase revenue streams for the Club.

Melbourne, Australia

Franchise owner of 160 Pizza Hut and Sizzler restaurants (Head Office in Hong Kong).Promoted to manage the finance department of 20 employees.

Melbourne, Australia

Certified Practising Accountant, Distinction

B.Ec (Acc), Economics

Education record