Peter Martin Email & Phone Number

Plymouth, Minnesota

Partner with a staff of 150 passionate experts selling, distributing and servicing Pella Windows and Doors across Minnesota, North Dakota, South Dakota and Wisconsin.

Greater Minneapolis-St. Paul Area

Responsible for an international go-to-market sales strategy including direct, distribution and reseller routes to market. Lead a staff of 125 passionate experts in sales, customer service, installation and warranty service sales. Full P&L responsibilities..Key Accomplishments:• Transformed Ergotron’s sales organization by expanding field and inside sales, reorganizing vertical sales teams, improving variable compensation models, revising the diversifying customer base and routes to market, expanding product offerings, and streamlining logistics to generate several hundred million in annual revenue.• Helped establish key performance metrics for enterprise and introduce lean and scrum frameworks to improve operational efficiency.• Drove important cultural changes in accountability, urgency, respect, transparency and core values.• Established Caribbean, Central and South American (LATAM) business and grew it to a profitable business unit with several million dollars in gross profits in two years.

Greater Minneapolis-St. Paul Area

Developed and implemented diverse international go-to-market sales strategy including direct, distribution and big box (The Home Depot and COSTCO Wholesale) routes to market. Established international brand through differentiating creative campaigns, digital and traditional media, point-of-sale displays and experiential marketing campaigns. Lead staff of 475 passionate experts in sales, marketing, operations (logistics and warehouse management), and service. Full P&L responsibilities totaling $100 million.Key Accomplishments:• Transformed Cambria from a small-sized regional company to a several hundred million dollar international category leader by expanding a localized field sales team, implementing innovative and diverse marketing campaigns, diversifying routes to market, improving product offerings, and streamlining logistics.• Built and managed international field sales team from 25 to 175 experts, including new international territories and routes-to-market (retail, distribution, large home improvement retailers); commercial and residential sales divisions; customized and implemented Salesforce as a disciplined, robust sales and customer service tracking and training platform; and, created and applied an on-going field sales training program.• Established a company-owned distribution network as a new route to market and revenue stream resulting in 15 United States distribution centers, 100 staff including warehouse management, logistics, inventory management, administration and customer service which grew to represent significant new revenue.• Created and executed local, national and international brand campaigns including television, print and digital executions.• Devised and implemented a robust suite of software solutions to drive demand including Oracle, BlueKai, Eloqua, Widen (DAM), WordPress, Episerver, Salesforce, Google Analytics, Medallia/Net Promoter among others.

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

International airline headquartered in Minnesota owned by the Davis family.Served on the executive management team and Board of Directors while reporting to holding company and ownership until successful sale of airline to private equity group (Apollo Global Management in NYC). Responsible for growing company and serving as special advisor to executive management team and ownership. Direct line managed marketing staff.Key Accomplishments:• After the airline was purchased, served as a key management, ownership and Board liaison assisting with strategy, expansion, capital investments and branding, ultimately resulting in improved operations and financial performance when the airline was sold six years later for significant profit.• Successfully marketed airline while growing number of planes and markets served.

Major League Baseball team serving the Upper Midwest owned by the Pohlad family.Responsible for corporate communications, community relations and the Minnesota Twins Community Fund, corporate partnerships, and government relations.Public Affairs • Oversaw and managed a $4 million public affairs and community outreach annual budget;• Directed corporate communications including issuing press releases, conducting media interviews, and promoting all Twins business functions; and• Managed content and design of the organization’s website;• Orchestrated and participated in press conferences, television/radio interviews and public service announcements;• Managed Club’s community relations initiatives and the Twins Community Fund (a nonprofit organization); and,• Served as organizational liaison with current Twins players and managed the Twins Alumni Association.Sales Management• Secured and executed annual corporate sponsorships of $1 million (clients include Genmar, Crystal Pierz Marine, American Red Cross, The Toro Company, Coordinated Business Systems, Allied Parking, AXA Financial Advisors, Barnes & Noble, Gameday Auction, Maynard’s Restaurant, Minneapolis Auto Auction, Morries Mazda, Panera Bread, St. Olaf College, and Trail Automotive).Government Relations • Coordinated team’s legislative involvement and successfully lobbied for the new Twins ballpark (Target Field) including coordinating testimony and presentations at the Minnesota State Capitol, Hennepin County and government hearings.

Regional banking and financial services enterprise owned by the Pohlad family.Established organization’s community and government relations practices including development of a formal corporate giving program, and monitoring state legislation until the business was sold to Wells Fargo.

Greater Minneapolis-St. Paul Area

Fifth largest bank in the U.S. headquartered in Minneapolis, MN.Lobbied state and U.S. government for and against legislation affecting the banking and securities industries.

Greater Minneapolis-St. Paul Area

100-year-old regional financial services company headquartered in Minneapolis, MN.Assisted with community involvement and grantmaking efforts for 3,000 employees and their corporate foundation until the business was sold to U.S. Bancorp.