Providing freelance digital communications consultancy, writing and editing services.

Responsible for management of HSBC.com – the corporate website of one of the world’s leading banks – and strategic oversight of 49 country-level corporate microsites.• Leading publishing activity on HSBC.com: defining a content strategy to highlight HSBC’s strengths and business objectives; and editing and approving content to ensure quality and consistency and minimise reputational risk• Key member of core project team for the full redesign and rebuild of HSBC.com, including leading the site map development. This successful project, and subsequent improvements, helped HSBC.com rise from 34th in 2017 to fourth in December 2022 in the independent Bowen Craggs Index of the world’s top 200 corporate websites• Leading a London-based website management team; overseeing offshore web development and content publishing teams to set priorities, manage issues and roll out new functionality• Restructuring HSBC.com’s ‘Who we are’ section to showcase the bank’s updated purpose, values and strategy, highlight key reputational themes and tell HSBC’s story more effectively• Managing online publishing and editing content for key corporate events such as HSBC’s quarterly financial results, strategy updates and launch of its climate change commitments• Leading a project to introduce interactive HTML5 data visualisations to HSBC.com• Driving an initiative to automate the publication of application details for student and graduate programmes, saving an estimated 300 hours of the offshore content team’s time• Heading up content workstream for project to launch Workplace, HSBC’s new intranet. Defining navigation and key design and UX elements and devising content tagging framework

• Planning, commissioning and editing executive op-eds, news articles and case studies for HSBC.com, as well as multimedia content such as animations and infographics• Using analytics data to benchmark content performance and identify improvements• Advising senior stakeholders across HSBC on their digital strategies, helping them communicate more effectively with their online audiences and implement improvements to content, layouts and user journeys• Working with social media team to drive traffic to HSBC.com and optimise journeys from social posts to relevant landing and campaign pages for key announcements

Creating content for HSBC.com and country microsites, including news articles, executive thought leadership and informational corporate content about the bank, its activities and priorities.

Creating content for HSBC.com and country microsites. • Acting as editorial lead for a project to revamp HSBC.com/careers and streamline careers content across HSBC’s global web estate, in collaboration with global HR team. This included writing, editing and publishing new content to reflect HSBC’s employer value proposition; and consolidating the number of websites hosting careers content from 99 to 25

Writing features for business publications and completing writing, editing and editorial concept development projects for clients in sectors including PR, financial services and law.

Responsibility for the editorial direction and management of the CBI’s monthly magazine. Readers were senior executives of CBI member companies, which included most of the FTSE 100.• Managing the relaunch and full redesign of Business Voice. Developing new editorial treatments and redefining the magazine’s content strategy to focus more closely on how shifts in public policy affect UK companies – reflecting the CBI’s lobbying priorities. The project’s success enabled Caspian Media to renew its contract to publish the magazine• Leading editorial team and overseeing graphic designers• Interviewing senior business leaders such as Sir Philip Hampton, Ana Botín and Willie Walsh; and leading politicians including David Cameron, David Miliband and George Osborne• Writing and editing content and commissioning freelancers on topics ranging from board diversity and the global financial crisis to the invention of the Post-it Note

Worked in a range of editorial roles for a business-to-business publisher focused on the small and medium-sized enterprise (SME) market.• Commissioning and sub-editing more than 650 pages of content for Businesslink.gov.uk, a new Department of Trade and Industry (DTI) website for SMEs• Writing regulatory copy for The No-Nonsense Guide, a 100-page book for the DTI on the regulations faced by small firms. Around 200,000 copies were distributed in less than a year

• Launch news editor of Small Business Newsfeed, a syndicated online news service with subscribers such as HSBC and Microsoft; experience of rapid-response news-gathering and writing to tight deadlines