Peter Nichols Email and Phone Number
New York, NY, US
Peter Nichols's Location
New York, New York, United States, United States
About Peter Nichols
As a Creative Leader with a keen eye for Market Trends, I pioneered transformational initiatives, exceeded targets, and drove noteworthy wholesale and omni-retail financial results.Recognized as an innovative tastemaker and sophisticated merchant, I have a luxury background and a deep knowledge of retail, fashion, and footwear across multiple segments.Well-versed in the nuances of global markets, gained from living and working in New York, London, and Hong Kong, I have a deep understanding of consumer behavior in varied and highly competitive markets.✦ Led global product merchandising and buying for renowned luxury brands: Stuart Weitzman, Michael Kors, Net-a-Porter, and Lane Crawford.✦Orchestrated compelling collections, revitalized brands, and achieved record-breaking KPIs.✦Drove omnichannel growth, consistently delivering double-digit sales increases.✦Directed strategic merchandising functions, contributed to brand development, maximized product lines, expanded market share, and delivered outstanding results.✦Curated impactful assortments: men's and women's ready-to-wear, shoes, accessories, and jewelry.++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++DRIVING PHENOMENAL RESULTS++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++CATEGORY EXPANSION – Exploded Michael Kors sneaker category through compelling details, novel constructions, and product expansion. Fueled global to 30%, EMEA and China to 50%, comp sales +175%.MARKET ANALYSIS – Achieved noteworthy success in US, Europe, and Canada for Michael Kors wholesale businesses by identifying market needs, analyzing trends, and responding to regional nuances with tactical style development to drive sustainable growth.REVENUE GROWTH – Realized record-breaking KPIs for Stuart Weitzman: ✦ FY22 return to profitability, highest Full Price (FP) sell-through since the brand’s acquisition. ✦ Double-digit increases in FP Average Unit Retail (AUR). ✦ North America (NA) positive comp. ✦ Consistent overperformance in brick and mortar. ✦ Triple-digit growth in ecommerce over a 3-year period. ✦ Reduced promo activity by +30%.BRAND REVITALIZATION – Revitalized Stuart Weitzman line, a key driver in unlocking a classic American brand; updated Icon styles and introduced next generation of hero products. CROSS-FUNCTIONAL PARTNERSHIP – Built strong cross-functional global partnerships for Stuart Weitzman to create strategies to exploit category trends and business opportunities in China.
Peter Nichols's Current Company Details
Peter Nichols Work Experience Details
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Strategic Brand And Product ConsultantPeter Nichols ConsultingNew York, Ny, Us
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OwnerPeter Nichols Consulting 2023 - PresentNew York, New York, United StatesPeter Nichols Consulting brings over 20 years of experience in Buying and Product Merchandising for luxury and accessible luxury brands. I have lived and worked in New York, London, and Hong Kong, where I gained a deep understanding of global consumer behavior and the competitive landscape.My expertise spans Buying and Planning, Product Merchandising, Product Development, e-commerce, and Advertising and Branding, providing a comprehensive skill set to help brands unlock business… Show more Peter Nichols Consulting brings over 20 years of experience in Buying and Product Merchandising for luxury and accessible luxury brands. I have lived and worked in New York, London, and Hong Kong, where I gained a deep understanding of global consumer behavior and the competitive landscape.My expertise spans Buying and Planning, Product Merchandising, Product Development, e-commerce, and Advertising and Branding, providing a comprehensive skill set to help brands unlock business opportunities. I am here to help you grow!My services include:• Global Product Merchandising• Collection Architecture• Product Innovation• Key Item development• Brand Development• Assortment Strategies• Line Building• Sales Analysis• Wholesale GrowthI began my professional journey in fashion advertising at the Lipman Agency in New York. Later, I was a buyer for prominent retailers such as Jeffrey New York, Lane Crawford in Hong Kong, and Net-A-Porter in London. More recently, I have held significant leadership roles at two globally recognized brands - I served as the VP for Global Merchandising at Michael Kors and as the SVP of Global Merchandising at Stuart Weitzman.Utilizing my deep expertise in the footwear category, I have successfully managed all facets of the Product Merchandising and Buying processes, from concept to execution, in complex businesses that achieved annual sales of $300m to $500m.I have a proven track record of driving growth through comprehensive product and merchandising strategies. I would be delighted to utilize my knowledge to help your business scale. Show less
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Senior Vice President Global MerchandisingStuart Weitzman 2020 - 2023New York, New York, United StatesLed global product merchandising for collection and outlet footwear. Piloted NA omni-buying and planning. Oversaw NY-based product development. Member of SW leadership team.✦ LONG-TERM GROWTH – Accelerated wholesale prioritizing sustainable growth – re-entered Nordstrom after 5-year hiatus. ✦ REVENUE GROWTH – Surpassed targets in key classifications of Boots, Booties, and Sandals +75%.✦ PRODUCT STRATEGIES – Diversified the offer delivering outsized growth in pumps and loafers.… Show more Led global product merchandising for collection and outlet footwear. Piloted NA omni-buying and planning. Oversaw NY-based product development. Member of SW leadership team.✦ LONG-TERM GROWTH – Accelerated wholesale prioritizing sustainable growth – re-entered Nordstrom after 5-year hiatus. ✦ REVENUE GROWTH – Surpassed targets in key classifications of Boots, Booties, and Sandals +75%.✦ PRODUCT STRATEGIES – Diversified the offer delivering outsized growth in pumps and loafers. ✦ BRAND INNOVATION – Devised key Item strategy focusing on product with mainstream appeal and seasonless attributes.✦ ASSORTMENT STRATEGIES – Implemented targeted SKU reduction to fund depth in core and fringe sizes on bestselling styles. ✦ PRODUCT LAUNCH – Orchestrated and launched Handbags with direct oversight of design, PD, and production.✦ CATEGORY EXPANSION – Developed bridal and occasion to 20% by capitalizing on the post-Covid return to live events, leveraging digital marketing and in-store presentations. ✦ INVESTMENT DECISION – Established balance between dress and casual end-uses. ✦ PRODUCTIVITY OPTIMIZATION – Introduced replenishment program, maximizing sales by +25%.✦ REGIONAL STRATEGY – Applied hot door strategy, increased conversion in traditional doors.✦ COLLABORATION MANAGEMENT – Executed global collaborations including Kid Super, Disney, and Aknvas. ✦ CROSS-FUNCTIONAL TEAM LEADERSHIP – Conceived 12 monthly exclusive product drops for China supported by 360 activation, which led to conversion of new and younger consumers to brand enthusiasts. Show less -
Divisional Vice President Global Merchandising- FootwearMichael Kors 2018 - 2020New York, New YorkPromoted to lead new product launch of Women’s Outlet and Men’s Footwear. ✦ LEADERSHIP – Offered keen insight into brand development deploying a hands-on approach, day-to-day leadership for design and production, strong working partnership with Michael Kors, global sales teams, creative, and marketing.✦ CONSUMER SHIFTS – Identified evolving trend to casual footwear, evaluated marketspace, and developed innovative product lines to meet market demand, capitalizing on current trends… Show more Promoted to lead new product launch of Women’s Outlet and Men’s Footwear. ✦ LEADERSHIP – Offered keen insight into brand development deploying a hands-on approach, day-to-day leadership for design and production, strong working partnership with Michael Kors, global sales teams, creative, and marketing.✦ CONSUMER SHIFTS – Identified evolving trend to casual footwear, evaluated marketspace, and developed innovative product lines to meet market demand, capitalizing on current trends, representing 50% of total revenue.✦ COMPETITIVE LANDSCAPE – Recognized as a trend & category thought leader by leveraging in-depth understanding of global markets and trends. Achieved results: operating income of Footwear division consistently met sales plans and exceeded LY performance. Globally owned stores achieved positive comparable sales. Show less -
Vice President Global Merchandising - FootwearMichael Kors 2013 - 2018New York, NyOversaw global product merchandising for Women’s Footwear lines. Built and sustained the Michael Kors brand, as a key contributor to evolving one of the largest footwear brands by developing global product categories. ✦ CATEGORY MANAGEMENT – Steered all aspects of the product lines. Managed line planning, supported global business needs, controlled assortments, and executed trend-right products. ✦ DESIGN MANAGEMENT – Provided the commercial link between design and the functional… Show more Oversaw global product merchandising for Women’s Footwear lines. Built and sustained the Michael Kors brand, as a key contributor to evolving one of the largest footwear brands by developing global product categories. ✦ CATEGORY MANAGEMENT – Steered all aspects of the product lines. Managed line planning, supported global business needs, controlled assortments, and executed trend-right products. ✦ DESIGN MANAGEMENT – Provided the commercial link between design and the functional business leads.✦ MERCHANDISING – Directed operational and strategic merchandising functions in Footwear categories across multiple segments including MMK, MKC, Outlet, Off-price, and Men’s. ✦ COMMUNICATION – Ensured alignment with top-priority business requirements through collaboration with the design, production, and sales teams throughout all phases of the product’s life. ✦ COMMERCIAL AWARENESS – Curated interest in current and new styles key to the business’s foundation by updating and expanding core casual, dress, active styles, and seasonal items to evolve products driving volume to support business requirements and offer a fresh perspective to the company’s core products. Show less
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Senior Buyer - FootwearNet-A-Porter.Com 2011 - 2012London, United KingdomBrought on board to manage $100M department for the original luxury online retailer. Led and developed 5-member team comprised of Merchandisers, Buyers, and Retail Coordinators. Collaborated with the Fashion Director and VP of Merchandising.✦ INVENTORY MANAGEMENT – Oversaw inventory of 100 brands across designer and contemporary price points.✦ BRAND ALIGNMENT – Created and implemented new foundational strategies including revamping brand matrix, structuring point of view, targeting… Show more Brought on board to manage $100M department for the original luxury online retailer. Led and developed 5-member team comprised of Merchandisers, Buyers, and Retail Coordinators. Collaborated with the Fashion Director and VP of Merchandising.✦ INVENTORY MANAGEMENT – Oversaw inventory of 100 brands across designer and contemporary price points.✦ BRAND ALIGNMENT – Created and implemented new foundational strategies including revamping brand matrix, structuring point of view, targeting depth on key categories, identifying reorder opportunities, and expanding continuity program. ✦ INDUSTRY CONNECTIONS – Developed new and nurtured existing vendor relationships via deep global connections. ✦ PRODUCT INNOVATION – Curated extensive portfolio of exclusive styles.✦ BUSINESS BUILDER – Delivered substantial results, including YTD sales increase of 40+%. Transformed entire business model in footwear department, maximizing returns by funding winners and eliminating under-performers. Show less -
Divisional Merchandising Manager - Men'S Shoes And AccessoriesLane Crawford 2010 - 2011Hong KongRecognized for consistent contributions to the Women’s Footwear business and selected to relaunch the men’s footwear and accessory department across five locations in Hong Kong and China. ✦ PRICING STRATEGY – Hand crafted the brand matrix to secure good/better/best price point criteria and optimize margins.✦ NEGOTIATION – Oversaw product development for private label, negotiating terms and deliveries with Italian vendors and manufacturing operations.✦ BRAND DIRECTION – Provided… Show more Recognized for consistent contributions to the Women’s Footwear business and selected to relaunch the men’s footwear and accessory department across five locations in Hong Kong and China. ✦ PRICING STRATEGY – Hand crafted the brand matrix to secure good/better/best price point criteria and optimize margins.✦ NEGOTIATION – Oversaw product development for private label, negotiating terms and deliveries with Italian vendors and manufacturing operations.✦ BRAND DIRECTION – Provided strategic direction for the redesign of the Men’s Shoe and Accessory areas within five stores in collaboration with Store Design and Retail Team, addressing the cultural nuances for each location.✦ FASHION TREND AWARENESS – Created product assortments to meet diverse consumer preferences across the region. Show less -
Senior Buyer - Women'S FootwearLane Crawford 2007 - 2010Hong KongRecruited by the President of the company to create and manage inventory for five locations across Hong Kong and China. Served as the primary liaison between vendors and the company. Reported to the Senior Vice President of Merchandising.✦ COMPETITIVE ANALYSIS – Introduced exclusive resources and evaluated existing brands to drive the business forward. ✦ SALES PERFORMANCE – Positioned women’s designer footwear as a top-performing area within Lane Crawford, ranking amongst the highest… Show more Recruited by the President of the company to create and manage inventory for five locations across Hong Kong and China. Served as the primary liaison between vendors and the company. Reported to the Senior Vice President of Merchandising.✦ COMPETITIVE ANALYSIS – Introduced exclusive resources and evaluated existing brands to drive the business forward. ✦ SALES PERFORMANCE – Positioned women’s designer footwear as a top-performing area within Lane Crawford, ranking amongst the highest sales per square foot.✦ LUXURY POSITIONING – Launched multiple initiatives to maximize assets and maintain market positioning, including pop-ups, designer collaborations, and one-of-a-kind styles.✦ BUSINESS GROWTH – Drove traffic increase across seasonal calendar by planning and executing special styles, new marketing programs, and events. Surpassed sales/profit plans by +20%. Show less
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Associate BuyerJeffrey 2005 - 2007New York, NyCreated selection of all product categories including men’s and women’s apparel, accessories, and footwear along with the company owner and head merchant, participating in all international buying trips. Managed OTB, tracked deliveries, and prepared POs. Controlled communications and relationships with vendors and oversaw the reorder process. ✦ Administered budgets and planned buys from a category perspective. Supervised, trained, and mentored junior staff members.✦ Delivered trend… Show more Created selection of all product categories including men’s and women’s apparel, accessories, and footwear along with the company owner and head merchant, participating in all international buying trips. Managed OTB, tracked deliveries, and prepared POs. Controlled communications and relationships with vendors and oversaw the reorder process. ✦ Administered budgets and planned buys from a category perspective. Supervised, trained, and mentored junior staff members.✦ Delivered trend presentations to upper management and staff training sessions. Participated in developing and executing brand collaborations and style exclusives. ✦ Collaborated with the in-store visual team to strategize seasonal VM initiatives. Worked with the owner on annual Fashion Cares charity events in NYC and Atlanta.✦ Created and implemented merchandising concepts while researching emerging trends and designers. Engaged in international travel to attend shows and conduct buying appointments. ✦ Worked directly with the sales team to grow ready-to-wear, accessories and shoes businesses; gained valuable experience in working with the founder and the SVP Merchandising on various initiatives. Show less -
Account ManagerLipman 2003 - 2005New York, NyManaged global account activity of $50M, prepared budgets, and collaborated with account directors to meet/surpass targets. ✦ Produced music videos and album packaging for artists on Sony Music/BMG label.✦ Completed projects on time and under budget; created opportunities for the agency through successful project execution (stood apart for under-budget results and overall top performance within a complex environment)
Peter Nichols Education Details
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Business Administration And Management, General
Frequently Asked Questions about Peter Nichols
What company does Peter Nichols work for?
Peter Nichols works for Peter Nichols Consulting
What is Peter Nichols's role at the current company?
Peter Nichols's current role is Strategic Brand and Product Consultant.
What schools did Peter Nichols attend?
Peter Nichols attended The New School.
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