Peter Firth Email & Phone Number

Sydney, New South Wales, Australia

Sydney, Australia

Melbourne, Australia

As a Director in the Melbourne office I played an active office leadership role and hold budget, key client, team, and office responsibilities. From a research perspective my focus was primarily in two areas:1) Retail & ShopperHaving started my experience with shopper in the UK, I developed a passion for this area and sought to drive thought leadership and expertise within the Australian business. I played an active national leadership role and was involved to some… Show more As a Director in the Melbourne office I played an active office leadership role and hold budget, key client, team, and office responsibilities. From a research perspective my focus was primarily in two areas:1) Retail & ShopperHaving started my experience with shopper in the UK, I developed a passion for this area and sought to drive thought leadership and expertise within the Australian business. I played an active national leadership role and was involved to some degree in almost all shopper opportunities and projects across Australia. I kept up with industry trends on a daily basis, spoke at conferences and had numerous articles published on the subject 2) Brand and CommunicationsI developed a high level of expertise, particularly in brand research, and led two major studies in this area - a large continuous brand and communications tracker for an FMCG client within Australia, and a global B2B brand equity annual survey for a technology client. Alongside these repeat projects I played an active role in supporting the office as a brand research expert. Show less

London, United Kingdom

As a Director at TNS UK, I worked within the Technology sector and led a team of 10 who primarily focused on one major global technology client, and played a sector leadership role.Studies I led included a global brand equity tracking study across 50 markets, and a global B2B customer satisfaction survey across 100 markets.

Technology research.

Including a year in the Austrlian office (Jan-Dec 2001)