Phillip Bailey Email and Phone Number

Oversee, develop and execute the marketing and commercial strategies of Universal Music Group’s Jazz and Classical catalog across Blue Note, Verve and Decca.

Providing effective digital marketing and strategy to artists, management companies and labels (independent and major). Current clients include Universal Music Enterprises, Blue Note Records, Verve Records, Decca Records, Norah Jones, John Mellencamp, Andrea Bocelli, Velvet Underground, SOFA Entertainment (Ed Sullivan), Sonic Ritual, Bad Habit, Black Box, Endurance Entertainment and more.

Within just two years Phillip was promoted to Senior Director of Global Commercial Marketing for Capitol Music Group, where he managed three of the label’s top five retail accounts, including Apple, YouTube, and Pandora, and oversaw the index growth by more than 30 percent for Apple and 90 percent for YouTube. In this role, Phillip led the expansion of global, commercial partnerships for Capitol, Virgin, and Blue Note artists, and managed day-to-day communications with retail partners and artists. Phillip worked alongside a growing sales team of six people. Additionally, he spearheaded the successful execution of various marketing plans, including strategies for the following artists: 5 Seconds of Summer + Apple Music (On The Record); Paul McCartney + YouTube (Live From Grand Central Station); Queen Naija + YouTube (Artist On The Rise/Artist Spotlight Story); and, Troye Sivan + Pandora (Platinum Drumbeat Feature).

As Senior Director of Digital Sales for Capitol Music Group, Phillip personally managed the relationship between Apple and Capitol Music Group after receiving Apple’s personal endorsement. In addition, he developed and expanded numerous artist/label relationships via large-scale partnerships, including Disclosure, Sam Smith, Niall Horan, and Katy Perry. In this role, Phillip worked with the executive level teams across departments to deliver the biggest impact possible for Capitol releases at iTunes and Apple Music. He also secured an exclusive long-form documentary, global live stream event and seven-figure marketing commitment for Sam Smith’s “The Thrill of It All.”

After serving as the director of digital, Phillip was promoted to the Senior Director of Digital Sales for Concord Music Group, where he oversaw the company’s digital strategy and sales. During his time at Concord, he successfully developed initiatives with both download and streaming partners – like Apple, Spotify, Google Play, HD Tracks, Deezer, Amazon, and others – achieving consistent, continued growth of share and overall units ahead of industry trends. He also worked across all departments within the group to secure content and execute strategic programs.

As Director of Digital and Mobile Sales Phillip oversaw the Concord’s execution of digital partnerships and platforms. Phillip ran the digital commerce department and launched alliances with Spotify and Amazon Music. Additionally, he helped launch the first ever global live stream with iTunes for Paul McCartney’s album “Kisses on the Bottom” in 2012. This successful and experiential event led to his promotion and further success.

In his role as The Manager of Digital Sales and Marketing for Universal Music Group Distribution, Phillip developed and implemented effective sales strategies for catalog and frontline releases, while also serving as digital liaison for the company’s associated labels, creating added visibility, and incremental revenue. Additionally, Phillip helped surpass the group’s annual gross revenue goal, three months ahead of schedule. He also served as a label consultant regarding digital trends, sales reporting, ingestion processes, and pricing strategies to help leadership make more informed decisions on how to monetize products and maximize ROI.

As Manager of Third Party Marketing for Fanscape, Inc., Phillip led productive grassroots campaigns that created a strong awareness and maximized presence for Fanscape’s clients. With an initial focus on music artists, he launched a third-party marketing and online publicity division for film and DVD, and secured a satisfied, returning client base which helped contribute to more diversified, stable revenue streams.