Vi Le Email and Phone Number

- Developed and executed TV concept plans; digital plan and OOH campaigns.- Implemented digital marketing strategies across integrated channels including social media, video platforms and programmatic advertising (TikTok Ads; Facebook Ads; Display & Video 360; The Trade Desk and Google Ads).- Monitored and analyzed campaign performance, providing regular reports and insights to improve strategies and achieve KPIs.- Communicated and worked directly with brand team to understand their… Show more - Developed and executed TV concept plans; digital plan and OOH campaigns.- Implemented digital marketing strategies across integrated channels including social media, video platforms and programmatic advertising (TikTok Ads; Facebook Ads; Display & Video 360; The Trade Desk and Google Ads).- Monitored and analyzed campaign performance, providing regular reports and insights to improve strategies and achieve KPIs.- Communicated and worked directly with brand team to understand their needs, provide updates, and ensure alignment on campaign objectives and performance.- Collaborate with agencies and other vendor partners. - Conducted market research and competitor analysis to identify trends and opportunities.Achievement:- Ensured campaigns on track and exceeded KPIs.- Maintained brand identity as the top snack brand in terms of SOV & SOM with media expertise.- Lay’s Q4 2023 and Tet 2024 campaign: Achieved recognition including the TikTok Ads Award; BSI Award and top 10 rankings on & Buzzmetrics & Kompa. Show less

Client: PepsiCo Food Vietnam Company

- Planning & executing social media content on Facebook, Instagram, Tiktok- Social media design using Canva- Filming & editing short videos using CapCut- Facebook Ads running (Basic level)- Researching & Booking Tiktok KOC- Marketing promotion scheme

Telemarketing (Team leader & Part-time)- Calling and inviting visitors to the exhibition- Developing and implementing a plan to achieve monthly KPI calls & team culture- Tracking daily KPI & delivering weekly/ monthly reports- Measuring and solving crisis- Producing social media video content as Media Production position- Achievement: + Lead team members to make over 20,000 calls in 3 months + Top 3 Most Called in July + Delivering 5 introduce/… Show more Telemarketing (Team leader & Part-time)- Calling and inviting visitors to the exhibition- Developing and implementing a plan to achieve monthly KPI calls & team culture- Tracking daily KPI & delivering weekly/ monthly reports- Measuring and solving crisis- Producing social media video content as Media Production position- Achievement: + Lead team members to make over 20,000 calls in 3 months + Top 3 Most Called in July + Delivering 5 introduce/ interview videos during 3 days of on-site event Show less