Responsible for the planning, strategy, and execution of Australian and New Zealand artist releases outside of Australia and New Zealand. Working closely with international partner labels, artists, and their management to define marketing objectives and oversee campaign development and execution.

Primitive Colours is a boutique music marketing, social media and management company founded by Tim Potter in April 2021. Buoyed by enthusiasm for new music and innovation in the marketing and social space, Tim started the business as a consultancy solution for artists and labels wanting to use his expertise in cutting through the noise in this constantly evolving music landscape, as well as his uncanny talent for adapting the right meme for the right situation.

Responsible for the strategy of EMI artists careers; designing and implementing successful marketing campaigns for a roster of artists both internationally and domestic; and building relationships with artists and their management. Collaborating closely with departments across the business to ensure that innovative strategies are driven through to completion. Roster includes Paul Kelly, Kate Miller-Heidke, Crowded House, Sam Smith, Halsey, 5 Seconds of Summer, Keith Urban, Meg Mac, Niall Horan, Empire of the Sun, Odette, Middle Kids, Chris Sebastian, The Voice and more.

Director of International Marketing for Republic Records, Island Records and Def Jam Recordings.Key responsibilities included:- Overseeing international marketing campaigns for artists including Drake, Iggy Azalea, Pusha T, Jeremih, Bibi Bourelly, Jordan Smith, Matt Simons, Dagny and Dawin.- Regular communication with UMG marketing and promotion teams in markets outside of the US to discuss strategies, new music and updates on artists.- International promotional trips with artists and managers to promote the artist and new music in territories ex-US.- Establishing global streaming strategies to develop new artists and grow them internationally.- Regular reporting of global radio, sales and streaming data internally.

Marketing Manager for Republic Records, Big Machine, Mercury UK and Island Records Australia.Key achievements:-Managing marketing campaigns for six ARIA #1 albums: -Taylor Swift ‘1989’. Nine weeks at #1 and five times platinum. -Ariana Grande ‘My Everything’. Her first ARIA #1 album. -The Weeknd 'Beauty Behind The Madness'. His first ARIA #1 album. -Boy & Bear 'Limit of Love'. The Sydney band's second consecutive #1 album. -Pearl Jam ‘Lightning Bolt’. The band’s tenth studio album and ninth Australian #1. -Fifty Shades of Grey – Original Motion Picture Soundtrack. The first film soundtrack in ARIA history to debut at #1 on the album chart. Spent four consecutive weeks at the top.-Managed an array of releases peaking in the top 5 including debut albums from Iggy Azalea ‘The New Classic’ (#2), James Bay ‘Chaos and the Calm’ (#3), BROODS ‘Evergreen’ (#5), and SOL3 MIO (#6).-Delivered Taylor Swift’s second ever #1 single ‘Shake It Off’ (6x Platinum), her third #1 single ‘Blank Space’ (4x Platinum) and her fourth, 'Bad Blood feat. Kendrick Lamar' (Platinum).-Delivered Ellie Goulding’s first ever #1 single in Australia – ‘Love Me Like You Do’ from the Fifty Shades of Grey Original Motion Picture Soundtrack.-Developed Iggy Azalea and James Bay as breaking artists in Australia. - In 2014, oversaw the marketing campaign for Iggy Azalea’s debut including her top 5 multi-platinum single ‘Fancy’ and ARIA #2 Gold album ‘The New Classic’.- In 2015, delivered James Bay’s first platinum and double platinum accreditations with his top five single ‘Hold Back The River’, achieved platinum accreditation and a top ten chart with second single 'Let It Go', and debuted at #3 with his album ‘Chaos and the Calm’.