Prachi Singh, Msc. Email & Phone Number

Toronto, On, Ca

Denmark

"On to exploring ways, whey can bring wonders to consumers"Interested in a range of ingredients that support nutrition in the early life stages: from pregnancy to infancy and toddler years!--> Nutritious, high-quality ingredients, scientifically documented --> Focus: healthy growth and development, allergy management, cognitive development and performance, immunity and healthy pregnancyInterested to know more about the whey protein ingredients or beyond ELN segment, reach out via LinkedIn message.

Sweden

Aarhus, Middle Jutland, Denmark

Scaling up the company's internal marketing agency by implementation of creative production workflow & media planning tools.- Looking into the end-to-end ways-of-working - Revising the IT landscape and workflow or processes - Development & execution of communication & change plan for creative production workflow

What a consumer eats is a combination of his/her flavour preference with the right blend of ingredients suiting his/her taste buds; But since world flavour changes with culture, across nations and according to eating habits, food companies continue to work on innovative products to cater the emerging/ changing consumer needs and interests.The success of a new food product in the market depends a lot on the consumer studies and sensory analysis done beforehand, which is a time taking process. So, it does make sense, to get a deeper consumer insight and the right ingredient combination for the new product formulation. At Foodpairing, we provide food companies with the concept of right ingredients as per their expectations and target customers, in order for them to rightly invest the resources in the product design and increase their success rate.My work profile:- Building business and market intelligence for new areas of our business.- Conducting market research on the opportunities and threats in the markets that ourcore clients operate in.- Researching the core clients and their core strategy with regards to R&D and theirmain goal for the long-term- Developing actionable insights to investigate opportunities of interest for Foodpairing

Veneto, Italy

The aim of this collaboration was to study Italian consumers' acceptability for Grana Padano PDO (hard cheese), which contributes to 60% of Agriform’s production. Because, consumer trends are shifting faster than before, Agriform wanted to have a tap on consumer interest by understanding how Italian consumers' preferences for dairy and dairy products are emerging. So, the aim was to conduct a nation-wide survey to:- Understand the attitude, awareness and expectations of consumers towards dairy and cheese consumption (nutritional value, quality expectations, health claims and sustainability, animal welfare)- Interpret consumers' preferences through their shopping behavior to identify the attributes contributing to those actions (price, packaging, health claims, brand, quality of milk, seasoning etc.)- Analyze consumers' willingness to pay a premium for those attributes through choice experiments

Health and Wellness has been strongly emerging as a priority attribute for consumers. Thus, health products and supplements are in demand that aim to provide consumers' with physical and mental well-being. Additionally, customisation and personalisation of products goes beyond aesthetics. Consumers are willing to choose a product that match well their profile. Thus, gender-specific and age-specific products gain consumers' interest.The idea is to analyse consumer trends to identify the market gap, which offers the possibility of product innovation. Further evaluate drivers’ information to estimate competitive performance of that product (pricing, market share, etc.) and recommend actions. Then, develop go-to-market strategy and positioning statement (4P) for the innovative health product (targeting women).

Padova Area, Italy

Dairy as industry is undergoing a turbulent period where consumers are reevaluating their choice of dairy products. Nutritional offering from dairy products remain the driving force of choice. But, with the availability of plethora of information online both in favor and against dairy, makes it hard for consumers to draw a conclusion. We in the group of 5 identified this managerial problem through secondary resources as well as primary research (survey questionnaire)This interdisciplinary collaborative project with Brazzale, the oldest Italian dairy company aimed to address the same and give recommendations. As the final output, we: - Prepared the solution proposal that aimed to regain consumer trust in dairy industry (drawing consumers' responses from the survey)- Pitched the idea/solution to industry stakeholders, and it was appreciated by the CEO of Brazzale S.p.A.

Thailand

- Developed a high throughput biosensor based drug screening platform to predict the promising candidate drugs, related to cancer pharmacology based on kinase signalling pathways etc.- Analysed big data through MATLAB, R and presented into visual data through excel graphs and PCA

Neemrana, Rajasthan

Under the ‘Asian Lens’ collaboration of NIIT University and the Japanese Industries in India, I was selected based on pedagogy and command over English language, as a Language teacher for industry professionals. Responsibilities :- Syllabus preparation (Course and handout)- Lecture preparation (presentation format) and corresponding assignments- Conducting regular sessions using audio-video aids as per syllabus- Evaluation of learners- Organising course related activities (Practical Learning)Skills: Content creation, Presentation skills, Communication skills, Teaching, Organising skills

Neemrana, Rajasthan

- Contacting companies to invite them for placement- Bridging the academia and industry gap: organising related workshops- Direct reporting to Vice President of the University

Neemrana, Rajasthan

- Acted as a bridge between administration, professors and students- Involved in the policy making for the welfare of students- Direct work with the Dean Student Affairs of the University

New Delhi Area, India

The mesophilic, halophilic and psychrophilic bacteria were screened for the production of Protease, and the activity of the crude enzyme was measured.Skills: Bacterial isolation, Gelatine agar plate assay, Gram staining, Protease production, Protein estimation, Protease assay, UV-Vis spectrophotometer.

Biotechnology For Food Science, Food Science And Technology, 109/110

Padova Excellence Scholarship holder Food Microbiology, Traceability, Sensory analysis, Food regulations Bioinformatics, Python, Applied.

Erasmus+, Food Science

- Marketing - Applied statistics: Market research - Quality Management system - HACCP

Bachelor Of Technology - Btech, Biotechnology, 8.59/10

All-rounder award (Ram Rajendra Malhotra medal) Molecular Biology, Microbiology, Analytical Techniques, Genetic Engineering, Bio-perl.