Priscilla Ferronato, Ph.D. Email & Phone Number

Purchase, Ny, Us

Purchase, Ny, Us

San Francisco, Ca, Us

Stamford, Connecticut, Us

- Led experience research and analytics for PayPal and Venmo credit cards (B2B)

Stamford, Connecticut, Us

São Paulo, Sp, Br

managed Operations and Platforms experience research and strategy, focused on mixed methods and integration of UX research and analytics

Champaign, Il, Us

- Research focus on Human-Computer Interaction (HCI) - Ph.D. Thesis: Utilized mixed methods to investigate and measure the influence of individual differences on trust formation in human and autonomous systems interaction- Coordinated the development of VR interface to collect data about human and autonomous vehicles interaction - Participate in multiple research projects cross-campus: _Conducted ethnographic research and employment of design thinking methods as part of research with CTA (Chicago Transit Authority) for the extension of a metro line _Designed and evaluated a prototype for team collaboration with the goal to create collaborative and multiple interpretations _ Conducted a survey and in depth-interviews to investigate the use and adoption of open government data by underrepresented communitiesData Collection:• Planned and conducted online, lab-based, and community-based experimental (A/B testing) and quasi-experimental research studies• Utilized surveys, structured and unstructured interviews, psychometric tasks for data collection• Applied for and awarded several research grantsData Analysis:• Proficient in R and SPSSResearch Synthesis:• First author on four peer-reviewed publications• Co-author on five peer-reviewed publications• Poster award as best research at Ischool UIUC

Champaign, Il, Us

Fall 2018: Design Methods, received excellence teaching awardSpring 2018: Design Thinking, received excellence teaching award Fall 2017: Design Methods https://re-nourish.org/how-to-teach-systems-thinking-to-designers-an-illinois-case-study/

New York, Ny, Us

Barcelona, Es

- Designed a toolkit for the co-design of public policies to support and empower 10 labs in Europe to co-create solutions for RRI practices for science and technology innovation policies- Conducted in-depth interviews and co-design workshops to test the efficacy of the toolkit- Measured the extension and distribution of the maker community, designers, and social entrepreneurs as a way to understand the decentralization of design practices and emergent new roles of designers through social network analysis- Project funded by the European Union through the Horizon 2020 to close the gap between the ideation and the implementation of co-created policies (https://siscodeproject.eu/)

Stamford, Ct, Us

- Designed user interface mockups and specifications for enterprise big data analysis software that increased the productivity of business analysts work- Conducted foundational research (contextual inquiry and in-person interviews) and evaluative research activities (concept tests and usability tests)- Translated research findings into actionable insights and disseminated findings to cross-functional teams including senior leadership- Collaborated with PMs, software engineers, and data scientists- Received the "Best Graduate Intern Award" from the University of Illinois at Urbana-Champaign Research Park

Waterloo, Ontario, Ca

- Ran generative research to plan and developed strategies for the Stratford Summer Theatre Festival's digital products and experience, including ethnography research, diary studies, and co-design workshops- Planned and facilitated participatory research design sessions and user in-depth interviews- Collected and analyze the data- Generated reports and publications for the dissemination of the research findings working closely to Marketing team

Chicago, Illinois, Us

- Conducted foundational research (remote interviews and cognitive walkthroughs) to identify users’ behaviors and attitudes towards the better organization of an enterprise information system- Responsible for a group effort to analyze 100+ hours of workshops using protocol analysis- Designed and conducted participatory design workshops- Designed a 3D physical prototype for data collection and tested it through usability tests and workshops

- Defined the design vision and guided design deliverables across different project initiatives, including: user research, ux design, product development, creative design and branding.- Developed and managed project schedules for the design team across multiple projects- Led the ideation, development, and launch of new products, as well as research of consumer trends, insights, and direct and indirect competitors- Responsible for the product portfolio management, analyzing sales history, product pyramid, performance, and pricing- Integrated user research and market analysis into product requirements to enhance users’ satisfaction and product portfolio management- Led a team of fashion 4 designers, and 2 consumer insights and marketing professionals

Nova Petrópolis, Rs, Br

- Responsible for fashion trend detection and prediction research - Support the creation of the annual portfolio strategy by developing competitors and segment analysis, and fashion consumption research- Co-designed two women footwear collections

Pettenati is the biggest textile company in Latin America. Worked as a Product Designer, Design Researcher, and Trend forecaster.- Worked for Nike in different research projects focused on the development of technological fabrics for increase performance and the first international campaign for recyclable fibers from plastic bottles. - Conducted forecast research by studying the future development and adoption of fashion trends in Brazil and South America generating insights for the design and business strategy teams.- Partnered with enterprise clients for the development of fashion trends research and development of elusive fabrics and patterns

Doctor Of Philosophy (Phd), Informatics

Design Now Summer School, Design

Master'S Degree, Design

Master Of Business Administration (Mba), Marketing

Bachelor'S Degree, Fashion/Apparel Design