Kai Proschan Email & Phone Number

Millbrae, Ca, Us

United States

Writing two monthly newsletters serving queer and trans journalists, one coverages focused newsletter and one member-specific newsletter

- Founded The Girls Book, a new digital-first storytelling brand by and for the trans femme community. - Produce campaigns for each digital issue with models, activists, photographers, and makeup artists.- Editing written, video, and photo content for social media and website

Los Angeles Metropolitan Area

Los Angeles, California, United States

United States

Los Angeles Metropolitan Area

Strategic consultant and management of growth marketing and retention campaigns on paid media, search, content, email, influencer, and podcast channels.Audience development and messaging testing for pre-launch brands using paid media, leading to discovery of core targets and winning value-props.

New York, United States

The leading Japanese American pop culture destination covering beauty, fashion, gender, race, and more. Now retired.

New York, Ny, United States

Concept and manage integrated growth marketing strategies and campaigns across paid, owned, and earned channels (Facebook/Instagram, Google Ads, Native, TV, Radio/Audio, Email Marketing, Content Strategy, and SEO)Lead forecasting, attribution, and tracking efforts partnering with data and engineering teams Oversee campaign management and large monthly budgets while hitting CAC targetsCreate customer-focused lifecycle touchpoints to welcome, recognize, and win-back membersTest into new channels to diversify sources of growth and successfully scale them

Managing $1MM+ paid media budget across Facebook/Instagram, Google, Pinterest, Display, and App Store to drive customer acquisition through a full marketing funnel (KPIs include CPC, CVR, CAC, ROAS).Strategic growth and launch partner advising on brand marketing, product, and content strategy for 10+ startups’ senior leaders and executive teams. Overseeing and managing junior team members

New York, New York

Paid social media lead on $3MM+ Microsoft Office Brand customer acquisition, mobile app install, and brand awareness campaigns.Decreased Skype direct-response CPA by 67% YoY through refined audience targeting and creative.Leading client’s two-phase brand awareness campaign to shift perception of target audience, with results measured by a brand study.

New York, New York

Managing and executing direct-response, paid media campaigns across paid social, display, email, contentA/B testing creative strategy to continually learn and iterate for KPI optimization.Collaborating cross-functionally with design and marketing to produce paid email campaigns targeted to acquire new users and introduce the brand to audiences over 10MM. Supporting email marketing and CRM strategy through offer creation and executing campaigns for internal database. Managing digital agency in executing media and acquisition campaigns.

New York, Ny

Paid media acquisition (Facebook, Twitter, Outbrain, Taboola) and Influencer Marketing

Bachelor Of Science (Bs), Molecular Environmental Biology

Perfumery