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Seattle, Washington, US

Leading the centralized Organic Traffic team (SEO and non-SEO) team across all Zillow Group properties.

San Francisco, CA, US

Since 2017 I have been responsible for protecting and growing Yelp's organic traffic. Yelp generally sees ~170M visitors a month, SEO traffic being the largest portion. During this time, I have grown Yelp's SEO/Traffic program from a team of 6 to a team of 18+ including Engineers, Eng Managers, Product Managers, BizOps, Datasci, Design, Marketing Managers.

San Francisco, CA, US

- Created a set structure for meta titles across 58M pages that previously allowed for "keyword stuffing." The new structure resulted in an average 15% increase in rankings on impacted pages.- Reduced search engine crawl and indexation of "low quality" pages, improving search engine crawl efficiency by 90%, and beating our projections of 50% improvement..

Las Vegas, Nevada, US

Led the SEO team at Zappos.com, a $2B+ company and subsidiary of Amazon.com. Coordinated with multiple teams, including Product, Engineering, Content, Marketing, etc.- Established analytics monitoring where none existed, enabling data driven decisions and recommendations.- Created comprehensive testing structure, which reduced guesswork and increased.

San Francisco, CA, US

Worked with the greater acquisition team to define and manage Trulia's SEO strategy, including: On-site implementation and off-site link building and definition of the SEO product roadmap for multiple business units (For Sale, Rentals, Mortgage, etc.)- Worked with engineering in a project management role, facilitating the development and implementation of.

San Francisco, CA, US

- Develop and manage partnerships with consumer internet companies to drive Trulia audience growth- Manage off-site (link building) projects- Structure and implement creative partnerships to meet objectives, including the product integration- Build, manage and deploy an online marketing budget across different partners- Work closely with Marketing and.

- Create and execute effective inbound marketing strategies for priority web pages- Research and analyze websites for PR efforts and direct relevant content creation- Analyze value of keyword targets based on estimated profitability

- Identify market gaps and create distinct advantages over competitors by researching the language used at the “point of sale”- Create web marketing programs and employ appropriate analytics to increase and analyze customer traffic- Constantly adjust marketing efforts using analytics data to ensure the right strategy is being implemented- Use effective.

Newport Beach, CA, US

The recession hurt, this is just one of the things I did to keep moving forward.- Initiated conversation between Meritage Partners and target company- Developed relationships with Presidents and CEOs of potential buyers and sellers- Acted as a liaison between Meritage advisors and the appropriate business contact- Solicited financial services such as.

San Francisco, CA, US

- Developed messaging and positioning strategy for a start up company still in stealth mode- Created targeted, relevant media lists and product pitches- Tracked news events and wrote briefing materials for executives (including then CEO Jerry Yang) at Yahoo!- Served as personal assistant to executives by organizing contacts and meetings

- Created detailed lesson plans - Instructed English to over 300 Japanese high-school students- Revised teaching plan activities to match the high level intelligence of the studentsIf you're thinking about the JET Program, just do it. It's a once in a lifetime amazing experience!

Basking Ridge, NJ, US

- Mapped out potential customers, competitors and possible business acquisitions from California- Compiled coverage and information on press releases - Developed and presented a new business model on the search and acquisition of small businesses

San Francisco, CA, US

- Advised a floor of 50 freshman students on safety, school policies, student wellness, academics, drug and alcohol awareness, etc.- Assessed student wellness via constant communication and was a liaison with campus police

- Managed production operations throughout entire production line- Designed new marketing brochures and materials with company owner- Received and completed e-mail and phone sales orders- Filed completed orders and organized filing system- Nurtured existing sales accounts and developed new opportunities

Ba, International Business And Japanese

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