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Seattle, Washington, Us

Leading the centralized Organic Traffic team (SEO and non-SEO) team across all Zillow Group properties.

San Francisco, Ca, Us

Since 2017 I have been responsible for protecting and growing Yelp's organic traffic. Yelp generally sees ~170M visitors a month, SEO traffic being the largest portion. During this time, I have grown Yelp's SEO/Traffic program from a team of 6 to a team of 18+ including Engineers, Eng Managers, Product Managers, BizOps, Datasci, Design, Marketing Managers etc.This was accomplished by creating an execution strategy in a few main areas:- A solid platform of tools for the research and development of new products. This includes a best in class experimentation system that allows us to run an SEO experiment for any significant website change (titles, internal linking, meta data, schema tags, content, UX changes, etc.)- A technical roadmap which has consistently shown impact across a range of new product areas- A content program built from the ground up which introduced new page/content-types to cover competitive ranking gaps - A metrics and alerting system that monitors all Yelp properties, protecting our organic footprint

San Francisco, Ca, Us

- Created a set structure for meta titles across 58M pages that previously allowed for "keyword stuffing." The new structure resulted in an average 15% increase in rankings on impacted pages.- Reduced search engine crawl and indexation of "low quality" pages, improving search engine crawl efficiency by 90%, and beating our projections of 50% improvement. Overall crawl remained stable, resulting in "high quality" pages being crawled more often.- Lead efforts to improve page speed of both the desktop and mobile product, which was typically 30%-50% slower than competitors- Created and directed a search friendly content strategy, providing guidance for the editorial team, resulting in a 68% increase in ranking, and a 65% increase in organic traffic over 7 months.- Prioritized team training and education across international teams, building an increased understanding of search. This allowed the business to take advantage of previously missed opportunities for optimization and traffic gain.

Las Vegas, Nevada, Us

Led the SEO team at Zappos.com, a $2B+ company and subsidiary of Amazon.com. Coordinated with multiple teams, including Product, Engineering, Content, Marketing, etc.- Established analytics monitoring where none existed, enabling data driven decisions and recommendations.- Created comprehensive testing structure, which reduced guesswork and increased transparency of each SEO project impact- Worked with multiple teams to develop a system migration strategy, evaluating URL and page structure, and overseeing implementation that led to zero loss in organic traffic

San Francisco, Ca, Us

Worked with the greater acquisition team to define and manage Trulia's SEO strategy, including: On-site implementation and off-site link building and definition of the SEO product roadmap for multiple business units (For Sale, Rentals, Mortgage, etc.)- Worked with engineering in a project management role, facilitating the development and implementation of SEO projects- Created measures of SEO health to ensure that constantly changing code did not negatively impact SEO efforts (both manual and automated). The introduction of this QA process led to a significant decrease in SEO code errors.- Set strategy for, and help manage, our link building team- Monitor and report on all SEO traffic, which accounts for more than half of Trulia's overall traffic

San Francisco, Ca, Us

- Develop and manage partnerships with consumer internet companies to drive Trulia audience growth- Manage off-site (link building) projects- Structure and implement creative partnerships to meet objectives, including the product integration- Build, manage and deploy an online marketing budget across different partners- Work closely with Marketing and Product teams to develop products and marketing programs to meet objectives- Conduct analysis on Trulia’s partnerships relative to competitors

- Create and execute effective inbound marketing strategies for priority web pages- Research and analyze websites for PR efforts and direct relevant content creation- Analyze value of keyword targets based on estimated profitability

- Identify market gaps and create distinct advantages over competitors by researching the language used at the “point of sale”- Create web marketing programs and employ appropriate analytics to increase and analyze customer traffic- Constantly adjust marketing efforts using analytics data to ensure the right strategy is being implemented- Use effective marketing copy to create engaged and passionate users- Manage client digital media across multiple web based platforms- Educate the client on how to succeed with digital marketing and social media

Newport Beach, Ca, Us

The recession hurt, this is just one of the things I did to keep moving forward.- Initiated conversation between Meritage Partners and target company- Developed relationships with Presidents and CEOs of potential buyers and sellers- Acted as a liaison between Meritage advisors and the appropriate business contact- Solicited financial services such as business valuation and exit strategy planning

San Francisco, Ca, Us

- Developed messaging and positioning strategy for a start up company still in stealth mode- Created targeted, relevant media lists and product pitches- Tracked news events and wrote briefing materials for executives (including then CEO Jerry Yang) at Yahoo!- Served as personal assistant to executives by organizing contacts and meetings

- Created detailed lesson plans - Instructed English to over 300 Japanese high-school students- Revised teaching plan activities to match the high level intelligence of the studentsIf you're thinking about the JET Program, just do it. It's a once in a lifetime amazing experience!

Basking Ridge, Nj, Us

- Mapped out potential customers, competitors and possible business acquisitions from California- Compiled coverage and information on press releases - Developed and presented a new business model on the search and acquisition of small businesses

San Francisco, Ca, Us

- Advised a floor of 50 freshman students on safety, school policies, student wellness, academics, drug and alcohol awareness, etc.- Assessed student wellness via constant communication and was a liaison with campus police

- Managed production operations throughout entire production line- Designed new marketing brochures and materials with company owner- Received and completed e-mail and phone sales orders- Filed completed orders and organized filing system- Nurtured existing sales accounts and developed new opportunities

Ba, International Business And Japanese

Education record