Responsible for structuring, visibility and data analysis with a focus on greater media investment efficiency, expanding the view of these results to deliver best practices of communication asstes and drive the role of each channel in the message and customer journey supporting the media and market strategy.

Responsible for providing support with data and analysis to all communication specialist areas (website, social, influencers, media, crm, brand magazine, social selling, listening) with a focus on maximizing communication efficiency in each layer:- Assistance in defining KPIs;- Data structuring and democratization/visibility of data through monitoring dashboards- Analysis and optimization routines focused on communication efiency for operations;- Dissemination and guardian of learning and best communication practices: do's and don'ts;- 360 campaign reporting, being responsible for reviewing, analyzing and crossing data from different data points, bringing a single document with the main results, learnings and opportunities for hub operations and market strategy;- Management of internal areas and agencies in favor of collecting results, disseminating learning and monitoring to ensure application and continuous evolution.

Management of Renault's Business Intelligence and Media team, covering: business analysis, media performance and web analytics;Responsible for the distribution and efficiency of the entire brand budget: online+offline;Define and monitor media and business KPIs;Multi sources analysis, integrating media, content, UX, branding, audience and consumer behavior to drive decisions and optimizations.Workshops to disseminate insights and learnings to internal teams and local agencies;Interface with local agency and media vendors ensuring the application of the insights provided and the best deliver of the KPIs.Campaign strategic planning: data driven and consumer-center mindset;Awards2020 | YouTube Works: Grand Play, Buzzworthy and Creative Effectiveness.2019 | Effie:1 Gold, 2 Silvers and Grand Effie - Advertiser of the Year.

Marketing and innovation solutions that combine results of different market researches according to the client goal, responding through: focus group, quantitative research, ethnographic, anthropological, neuroscience, among others;Online and offline media efficiency analysis;ROI's monitoring and analysis.Main clients: Natura, Coca-cola, Carrefour and Cosan.

Tracking, analysis and report of digital plans performance;Track how digital campaigns impacts on the brand image;Define and monitor digital KPIs; Integration of quantitative and qualitative data;Ad hoc analysis to support the marketing team;Assistance on strategic planning.Main clients: Johnnie Walker, Coral and Mastercard.

Support all Research stages since the design of the questionnaire till the final presentation;Analysis of pre and post communication tests; Tracking of the brand performance, brand health, brand value, brand image;Quantitative, qualitative and neuroscience research.Main clients: Diageo, Pepsico, C&A and Citibank.