Rachael Levine Email and Phone Number

• Oversaw redesign and continued execution of the Veterans Benefits Administration’s (VBA) monthly e-newsletter, increasing the average open rate by 41% (and/or an additional 400,000+ subscribers) and the average click rate by 154% (and/or an additional 240,000+ clicks).• Directed the strategic overhaul of VBA’s social media content strategy increasing engagement rate by 10%, reach per post by 20%, and positive sentiment of engagement by 5% across all platforms in one year.• Managed the production of VBA’s Home Loan Guaranty public service announcement from concept phase through post-production securing donated ad space on top-rated networks including CNN, MSNBC, and Fox News, achieving nearly 200 million impressions valued at $3.5 million helping VBA attain a record number of home loan applications.• Managed $5 million budget, planning, staffing, workflows, quality control, subcontract, and concurrent short- and long-term timelines across multiple project teams servicing 25 clients.• Increased contract profit by 30% and overall contract revenue by 43% by identifying and pitching new areas for support. • Lead a team of 10 driving the development and execution of a comprehensive communications strategy inclusive of video production, partnership efforts, research, data analysis, and traditional, digital, and social media content creation focused on reaching Veterans where they live and work.

• Oversaw strategy, operations, and project management for DCG's largest account, a full-service communications team of 28 members focused on reducing Veteran suicide• Expanded contract scope from $750,000 to $6,000,000 (a 700% increase in profit) over the course of one year• Responsible for creating and executing multi-million dollar comprehensive communications campaigns encompassing stakeholder engagement, and paid, earned, traditional, and social media• Managed development, timelines, and quality control of more than 150 multi-media and written products (weekly) across 13 sectors including data, research, policy, events, and partnerships• Led customer relations with executive-level clients representing large federal agencies, corporate entities, nonprofits, and universities• Developed operational procedures across multiple project teams to ensure timeliness, standardization, and a framework for quality control of written, design, video, digital, and social media deliverables• Onboarded 25 new team members and developed standardized procedures and materials to ensure a smooth onboarding process

• Oversaw the coordination of strategic planning, execution, research, creative development, and project management activities for a team responsible for creating audience-specific multimedia resource materials to be disseminated through various mediums for national circulation• Responsible for leading a team of six in the development and implementation of training materials, campaign plans, an online training portal, promotional videos, awards, and speaking submissions for both internal and external audiences• Developed strategic social media campaigns that capitalized on best practices by generating an editorial calendar, identifying influences, and creating partnerships to share key messages • Acted as client relationship manager, providing strategic counsel and dedicated support managing day-to-day client engagement, team oversight, timelines, reporting, and project budgets• Drafted external communication materials including congressional testimony, speeches and talking points for the President, First Lady, Vice President, and a White House Cabinet Member• Ghost authored blog posts by published White House Blog and several government agencies • Consistently identified opportunities to expand inter-departmental collaboration, information sharing, and process improvement

• Managed content creation and implementation for VNAA’s website, e-newsletter, and information campaigns• Provided strategic communications planning and tactical and project management support • Developed and distributed materials for policymakers and VNAA’s members to advocate the organization’s public policy agenda• Engaged members and managed VNAA’s national grassroots advocacy network to facilitate and maximize the influence of members• Assisted in development of organization’s largest annual conference

• Initiated an advocacy program to build lasting relationships with active brand stakeholders• Managed an online content and engagement strategy tailored to key audiences across the globe and collaborated with regional leads to ensure unified messaging• Provided online community management, engagement, content development and strategic counsel to Fortune 500 clients, specifically in the technology sector• Researched emerging new media trends and investigated new products, tools, and community management platforms to help improve the customer service over social media• Authored case studies and blog posts that were shared with Edelman’s global network and on the company’s website

• Managed CyberMonday.com social media initiative and served as point of contact for retailers and consumers• Monitored CyberMonday.com social media feeds and responded to messages accordingly• Assisted the Vice President of Industry Public Relations and Communications Manager with execution of company-wide social media strategy, including posts to various channels• Identified new opportunities to engage social shopping online communities

• Researched appropriate contacts to generate new client business by creating and maintaining comprehensive media lists• Participated in the strategic planning of the largest annual event for a national charitable organization• Promoted clients and products by pitching stories to local and national media• Worked directly with Senior Vice President to execute product launches

• Prepared press releases for various media outlets• Maintained and updated press and media lists• Coordinated events for large firms and private companies

• Developed and articulated business plan for new branch of company, FLAnk Lifestyle, LLC• Facilitated relationships with magazine and newspaper editors, writers, and contributors• Gained extensive knowledge of public relations and global branding strategies through mentorship with the company’s executive director