Rachel Baity Email & Phone Number

Develop and implement strategic marketing communications, multi-channel campaigns, articles, and presentations for Cisco executives and employees to inspire, engage, connect, and inform. Collaborate cross-functionally with stakeholders on key performance indicators (KPIs), and strategic objectives to align communication and marketing campaigns with overall business goals and innovative ways to engage users. • Develop and execute marketing and communication strategies for the People Intelligence team to improve employee engagement and user experience by 28%. • Craft compelling data storytelling narratives for quarterly company-wide research that is shared with all Cisco executives. • Develop communications to effectively convey data-driven insights to relevant stakeholders and inspire them to take action. • Collaborate cross-functionally to gather and translate data and take insights to market. • Continuously learning latest data storytelling technique and Generative AI best practices. • Work with various Finance teams to instill writing guidelines used across the company to provide concise and simplified language best practices.

Greater San Diego Area

Developed strategic communications, multi-channel campaigns and events, roadmaps, newsletters, and presentations for internal Engineering and IT organizations to inspire, engage, connect, and inform. Collaborated cross-functionally with stakeholders on key performance indicators (KPIs), strategic objectives to align communication and marketing campaigns with overall business goals and innovative ways to engage users. • Saved $1.2M per year by analyzing project portfolio and identifying projects that should be eliminated or put on hold that didn’t align with strategic objectives. • Conducted employee engagement feedback, created, and implemented improvement strategy resulting in a 25% increase in employee satisfaction. • Developed and refined companywide internal news strategy to keep content fresh, improve clarity, and maintain consistency. • Collaborated with Marketing, Communications, and Legal teams to create compelling and engaging print and digital content for events. • Created visual assets such as pamphlets and infographics used at recruiting events to showcase the benefits of working for the organization. • Utilized data collection systems; Jira, Confluence, SharePoint, Excel, PowerPoint, Survey Builder, and Microsoft Forms to conduct stakeholder analysis and present findings in comprehensive manner to educate key stakeholders and strategize future business needs. • Built and implemented communication standards to save money and time for projects within the business unit. • Developed communication plans to support leadership and key stakeholders through the ambiguity of change. • Leveraged educational tools and resources to lead and support multiple communication campaigns.

United States

Delivered innovative financial software services to global businesses and individuals.• Designed marketing product sheet showcased on company website.• Analyzed market segments to identify new business opportunities to expand the existing customer base.• Managed a portfolio of 20+ products and services while maintaining relationships with approximately 300 accounts to provide excellent customer service and minimize problems and grievances.• Performed comprehensive market research on products and local businesses.• Utilized multiple CRM systems simultaneously for pipeline management and marketing strategy.• Exceeded quarterly sales KPIs by 10-20%.• Managed service accounts through Microsoft Excel, Outlook, and WebEx.• Attended seminars, trade shows, and sales conferences to maintain up to date knowledge and network with industry contacts.• Collaborated with team members to discuss user feedback and future product enhancement ideas.• Ensured timely delivery of paperwork for both internal and external purposes.

Kalamazoo, Michigan Area

Consulted with local and national businesses about advertising platforms.• Sold and marketed advertising space in Western Michigan University's campus planners.• Directed a team of 5 in organizing contracts and oversaw daily meetings to promote confidence.• Created presentation visuals to fit each customer's needs while maintaining strong relationships.• Enhanced interpersonal communication, time management, and confidence.• Managed over 50 accounts making 30+ sales call per day.• Developed skills to manage a territory, prospecting, building rapport, and closing the sale.