Directly responsible for strategic operations initiatives, as well as day-to-day operations here at Fast Dial. Senior advisor to our Founder/President. Systems implementation and management, efficiency, process, procedures, and policy execution and compliance.Working directly with all team members to constantly move the needle in a fast-paced, high growth environment.

Led successful implementation of A/B, multivariate and multi-page campaigns used to optimize onsite KPIs and SEO. Other duties included creating custom dashboards in Adobe Site Catalyst, executive presentations, e-commerce digital sales strategy and project management. • Implementation digital marketing strategy, targeted segmentation analysis and SEO. • Led meetings with key stakeholders to develop strategic plans and review test learnings and KPIs.• Identified, logged, tracked and mitigated site issues using Adobe Omniture and Site Catalyst.• Social media and customer retention analysis and strategy. • Conversion optimization using tools including Adobe Test and Target, Audience manager, and custom reports in Site Catalyst• Significantly improved efficiency of process through systematically isolating gaps in existing processes.