Since April 2024, I've been freelancing as a copywriter and content strategist, creating campaigns and scripts for YouTube and TikTok. So far, I've collaborated with Qiddiya Gaming, Ubisoft, and Caixa. Check out my work at behance.net/rafaelsilva50

Strategic planning, content creation, and oversight for PUBG Battlegrounds and Moonbreaker games in Brazil, LATAM, and North America. Establishing and managing the tone of voice for gaming initiatives across digital channels. Providing creative support for Ambev, Google, and Urbia Parques.

Strategically co-created brand positioning and identity for various projects within the gaming and esports ecosystem, including: Pokémon Unite, Kinship Game Studios, PUBG Mobile, Podcast Lança a Braba, Hype Games, and Arena of Valor. Led creative coordination and content production for campaigns related to the battle royale game PUBG Battlegrounds.

TozziniFreire's brand and corporate identity management; social media, website and internal TV content planning; building creative presentations for commercial support; writing of internal and external memos, newsletters, invitations and customer relationship actions; monitoring media coverage in Brazil and worldwide.

Crafting and disseminating press releases across prominent media platforms. Developing compelling topics, conducting thorough research, and producing engaging content for the blog and various institutional communication channels. Oversight and active supervision of social media platforms. Collaborating with the editorial team at German Trip magazine to facilitate the translation of featured articles into the Brazilian edition.

Analysis of visa applications for Brazilian tourists, students and temporary residents in Canada.

Customer service and full support to sales process; technical translation of software and other products; preparation of monthly customer relationship reports; admission in merchandise and sales workshop in Helsinki, Finland.

Customer service; inventory management and distribution; cashier supervision and coordination ; periodic planning of products display in stores.