Ralph Vetsch Email & Phone Number

St. Augustine, FL, US

ANEW Energy is the leader in Innovative and Emerging technologies for the Renewable Energy market.

Boston, MA

10th Opus is a business advisory firm specializing in product positioning and business development. > Advising clients on new product introductions or positioning under-performing existing products. > Helping clients better tell the “story” about their products and how they help clients, rather than talking about what they have built or how it works. >.

Livonia, Michigan, United States

ATEQ acquired Vacuum Instruments Corp in December 2022. Transitioned to head of sales and marketing for the parent company, ATEQ USA. Duties included recruiting and signing a Rep organization in the US.

Greater New York City Area

Vacuum Instruments Corp. is a Machine Tool supplier of leak test equipment to the Automotive, HVAC, and Military markets. The position required direct sales management of teams in the US and Mexico.

Greater Boston Area

Focusing on helping companies realize their true growth potential by applying best practices and proven processes.

Greater Boston Area

> Charged with helping the company build a channel strategy for both "sell through"​ and "sell with" partnering, domestically and internationally. > Help the company diversify away from their core business of EAS Loss Prevention for US based durable goods retail into alternate markets and geographies> Identify and grow partnership relations with key.

Greater Boston Area

• Developed a direct and indirect sales channel to grow our position in the industrial market for the Discrete Manufacturing, Oil & Gas, and Mining.
• Directly managed a team of 8 outside sales people in the US, Europe, and Latin America and achieved a sales growth of 20-30% annually.

• Directly managed the Cisco and Schneider Electric partnerships. Converted the Cisco relationship from hostile to a premier account which provided joint R&D, access to marketing events and leads (doubling our sales.

Greater Boston Area

• Recruited to revitalize the sales organization and help build up the pipeline of new client business shifting away from being heavily dependent on existing clients. Within first 18 months doubled the number of new.
• Credit Suisse: Sold a company-wide software SaaS enterprise license (2K users) with services to deliver digital content to every iPad, iPhone, and Android device throughout the company.
• Managed the Microsoft strategic partnership converting the relationship from a maintenance status to where we were placed in their fast track High Potential Partner program getting access to; engineering resources.

Charged with building an energy management practice based on a wireless mesh technology to help commercial clients save 15-30% on their energy costs with a simple pay back (ROI) of less than 3 years and in many cases less than a year. Duties included channel selection, recruitment, and training while managing a direct sales force, including individual.

This is a newly formed direct sales position to the retail and hospitality sector. Responsible for business development and sector sales planning for solid state lighting with retail and hospitality customers. This process spans business activities from numerous product divisions to develop coordinated sales activity at the customer level. Duties include.

Remote asset video over existing low bandwidth communications. Sold to the utility industry through a network of national distributors. Product involved security, wireless technology, and SCADA systems.

Took over a waning company acquisition with sales revenue of $2 million annually (500K per quarter) and achieved 50% increase in annual revenue with 28% operating profit in less than 9 months. Work included cost reductions on a unit basis and for the overall business, product line updates, outbound sales strategies, increasing morale, and upgrading staff..

Established a company wide global indirect sales Channel, moving the company from direct sales to a mix of direct and indirect sales for hardware and software, end user and OEM products. Increased business from $4 to $27 million of incremental business in the first year of operation.

A turnaround situation of an underperforming region in one of our biggest market areas. Managed a team of direct sales people. Doubled sales in less than one year.

Asked to take over the Management of Europe where our largest distributor in Europe became our strongest competitor and the region evolved into a team of seasoned sales people. The business model in Europe changed from a cost plus sales operation, to a general ledger for each office. Directly oversaw staff in France, Germany, and the UK. Customers included.

Directly managed a team of direct sales (7 persons) and distributors (Japan and Korea). Turned around our largest and most successful distributor, soon to be competitor, to a strategic partner taking part in joint product development. Moved sales model from single source for sales and service to a three tier sales and service model. NOTE: Company was.

Directly managed a team of direct sales (5 persons) and a worldwide network of distributors in Asia, India, South Africa, Australia, South America, Europe, and Canada. Increased the skills and business ability of the direct staff and distributor base. NOTE: Company acquired by Emerson Electric.

Directly managed three European subsidiaries in France, Germany, and the UK with a team of approximately 15 people. Set up a manufactures representative channel in Germany, France, and the UK. Direct work experience assisting customers in areas as broad as; oil and gas, food and beverage, pharmaceuticals, and automotive.

Direct sales function overseeing the increase in business and account wellness of the company’s most strategic customers, Coca-Cola and Ralston Purina.

Programmer (C and C++) on data historian product for industrial control applications.

Bethpage, NY

Duties included; tool design, manufacturing methods improvements, etc..

Stuart, FL

Coordinated installation and hand-off of a 5 axis robotic automatic drilling machine for aircraft.

Master Of Science, Computer Science

Computer Science

Bs, Mechanical Engineering

Activities and Societies: Concentration in RoboticsMechanical Engineering