Rahul Srivastava Email & Phone Number

Mumbai, Mh, In

Mumbai Area, India

As the leader of Business Development and Operations for the Channels feature of the JioChat app, catering to a user base of over 100 million, I oversee the entire lifecycle relationship with content creators. This involves the comprehensive management of identification, onboarding, account setup, technological integrations, and strategies for enhanced usage and retention. I ensure seamless assistance for partners throughout the registration process, setup, day-to-day operations, and enhanced usage.

Mumbai Area, India

United Arab Emirates

Project: - Establishing the Middle East Operations of Mobogenie the Android App Store.• Head the marketing and operations for Android app store named Mobogenie.• Managed entire digital marketing, offline/event marketing and PR function with monthly budget of 200,000 USD PM with watertight ROI • Run aggressive digital marketing coving Google search, GDN, Facebook, programmatic and affiliate CPI campaigns• Represented as spoke person for the company in media and events. Interviews published in major newspapers and magazine.• Organized, Sponsored and participated in multiple events, conferences • Product evaluation and benchmarking, ensuring cultural and legal compatibility in Middle east.• Extensive data mining to create re-targeting strategies for app suggestions based on user search and download history.• Managed website merchandising based on user engagement matrix and app performancesAchievements:• Setup full operation from zero in record 90 days.• Acquired over 20 Million users in three months on highly cost effected manner.• Over 40 major app developers, 3000+ apps acquired

Mumbai Area, India

Project: - Launch Marketing and Operations of Mobogenie the Android App Store.• Managed online and offline marketing• Extensive SEM, SMM, Display and Affiliate marketing• Participated in all major app developer events.• Worked with over 50 Affiliates and Agencies to do massive app online distribution. • Run extensive retail store program for app distribution and market intelligence.• Conducted market research through surveys, focus groups and leaders interactions Achievements:-• In less than Six months delivered over 200 Million installations.• High quality user rate with over 7 days retention rate• Over 5000 app listings across categoriesProject: - Launch of gaming operation of Changyou.com in India.June 2011 – June 2013• Lead the online and offline marketing and business development for online gaming products.• Three major game launches: Dragon Oath, Crystal Saga, and DDTank • Promoted games through multiple non-conventional methods like Cyber café marketing, college partnerships, CD distribution etc.Achievements: - • Successful Launch of MMORPG game Dragon Oath with over 50,000 Users on the day of launch. • Created a gaming community of over 450,000 gamers.• In three months of operations achieved the benchmark ARPU and Pay rate.

Gurgaon, India

Project: Incentive-Based Referral Program to Promote ibibo ProductsConceptualized, created, and executed a nationwide incentive program targeting cyber cafe owners to promote ibibo products, including games, air ticketing, and e-commerce offerings to end-users.Successfully enrolled over 8,000 cyber cafes across more than 70 cities with a lean team of six executives, achieving a cost per user approximately one-fifth of other acquisition channels.Facilitated the installation of over 100,000 games on cyber cafe PCs and 500,000 on consumer PCs, boasting a remarkably low uninstall rate and accommodating multiple user logins on a single application.Expanded the program's success by replicating it for prominent ISPs such as Sify, Airtel, Reliance, MTS, and Spectranet.Project: Offline Distribution Program for In-Game Virtual CurrencyPioneered and managed operations for India's first offline virtual currency distribution platform.Identified active gamers and users, empowering them as wholesalers of i-coins, facilitating bulk purchases and subsequent transfers to other users in smaller quantities for cash. This was supported by a well-designed dashboard.Innovatively introduced physical scratch cards for cash on delivery of virtual currency.Achievements:The removal of transactional barriers in 2010 resulted in a remarkable 500% surge in sales.Demonstrated an effective distribution cost that was 50% lower than alternative channels such as telecom billing.Project: Game Developer ProgramConceived a game developer program aimed at encouraging developers to showcase their games on our platform.Successfully acquired over 70 web-based games in a short span of time, collaborating with 15 major game publishers.

Project: Branch Manager - Internet & Gaming Operations (UP & UK)In the role of Branch Manager for Sify's Internet and Gaming Operations in Uttar Pradesh and Uttarakhand, I spearheaded key responsibilities to enhance the market presence and operational efficiency.Orchestrated the marketing strategy for Sify's Internet product through offline channels.Effectively managed a network of over 400 Cyber Cafés across the states.Implemented revenue generation strategies encompassing VOIP, browsing, gaming, and value-added services.Executed both Above-the-Line (ATL) and Below-the-Line (BTL) marketing campaigns with the aim of expanding the user base in smaller towns.

Indore Area, India

Jaipur Area, India

Bachelor Of Laws - Llb, Law

P G Diploma In Cyber Security By Ankit Fadia, Cyber Security

Activities and Societies: Cyber Security

Pgdba, Marketing

Naspers Program, Internet Strategy