Rawan Tafech Email & Phone Number

Born Digital’s platform uniquely combines Generative and Conversational AI to allow anyone to build human-like chat and voice bots without code. I lead a diverse array of product marketing and customer success responsibilities, including: • Developed and scaled campaigns across the customer lifecycle, increasing leads by 30%.• Managed the rollout of feature releases for our core products (Conversation Analytics and AI Agents), developing newsletters and documentation.• Optimized web content (re-design and blog posts) which increased traffic by 60%.• Led the go-to-market plan for our new product (Digital Humans) by running market research, defining messaging, and creating customer-facing assets.

In the Customer Success org at Avast (now Gen), I was responsible for increasing the customer LTV and my top accomplishments included:• Led the go-to-market strategy for Avast Ultimate which generated $8 million in incremental revenue by increasing customer retention and AOV.• Increased the average order value of our paid base by 80% through a multi-million dollar upsell campaign.• Led stakeholders from cross-functional teams to ensure strategic alignment and prompt execution through an agile way of working.• Launched campaigns that significantly enhanced website and email conversion rates through A/B testing and customer interviews.• Increased the manual renewal revenue by 8% during the first few months of operation