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Transformation-focused marketing executive with 15+ years of experience leading innovative strategies across SMB, Enterprise, and SaaS organizations, delivering exceptional growth models driving business outcomes, customer engagement, loyalty, and measurable ROI.- Proven Track Record in Brand Building & Global Strategy: Successfully developed and scaled start-up brands from the ground up and led global digital strategies within enterprise organizations, creating enhanced customer experiences across multiple touch-points.- Expert in Growth Marketing & Cross-Functional Leadership: Adept at working in highly matrixed environments, building and leading high-performing teams, and mentoring 30+ global team members. Experienced in managing $10M+ marketing portfolios with a strong focus on driving business growth and market expansion.- Mission-Driven Leadership: Passionate about working with organizations that prioritize customer well-being and impact, with deep experience in health tech, mental health, and SaaS. Motivated by purpose-led roles that contribute to both business success and societal good. CORE COMPETENCIESBusiness Strategy ▪ Digital Marketing ▪ Customer Engagement ▪ Competitive Analysis ▪ Web & Social Media Strategy ▪ Brand Development & Positioning ▪ Customer Centric ▪ Team Leadership & Development ▪ Stakeholder & Board Relations▪ Cross-Functional Leadership ▪ Board Relations ▪ Team Mentorship & Development ▪ Vendor Management ▪ Agility & Change Management
Take Command
View- Website:
- takecommandhealth.com
- Employees:
- 179
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Senior Vice President MarketingTake CommandAustin, Tx, Us
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Senior Vice President MarketingVerana Health Feb 2023 - PresentSan Francisco, California, UsVerana Health leverages advanced AI and real-world data from over 20,000 healthcare providers to deliver actionable insights across the entire drug lifecycle, from early clinical development to post-approval commercialization. We collaborate with leading pharmaceutical, biotechnology, and biopharmaceutical companies, empowering them to make smarter decisions, optimize trial outcomes, and enhance patient care through AI-driven analytics and precision healthcare solutions. -
Strategic AdvisorTexas Health Catalyst At Ut Austin Dell Medical School Jun 2021 - PresentAustin, Texas, UsTexas Health Catalyst leverages UT Austin’s world-class academic research, Dell Medical School’s clinical enterprise, and the innovative environment of Central Texas in order to identify and accelerate promising research. It's a great honor to be an advisor for this organization. -
Mentor/Advisor Health TechCapital Factory Jan 2018 - PresentAustin, Tx, UsCapital Factory is the leading Texas Incubator/Accelerator where ideas are generated and entrepreneurs work and get introduced to mentors like me. I specialize in mentoring/advising startup leaders in digital marketing. -
Strategic Marketing AdvisorCaptain Experiences May 2021 - May 2023Austin, Texas, UsAdvise the founders on marketing strategy at this hyper growth start-up. I partner closely with the founders as they grow and continue to scale their business, develop strategies and grow the team. -
Senior Vice President MarketingUprise Health Aug 2021 - Feb 2023Irvine, Ca, UsSVP of Marketing of Private Equity backed, multifaceted healthcare business, operating in all 50 states and supporting over 9 million covered lives and 28k employer groups. Digital health, mental health, EAP, MHSA, remote patient monitoring, wellness, chronic condition management and risk ID services to government, payers, employer and union groups across the US. -
Vice President, MarketingSilvercloud Health (Acquired By Amwell) Oct 2020 - Aug 2021Responsible for developing and overseeing the North America marketing strategy for SilverCloud Health, a B2B on-demand mental health and well-being platform helping Health Systems, Payers, and Employers by providing 24/7 virtual mental health support to their members. I am focused on bringing the brand to life and developing the right messaging across our segments that drives business outcomes across all digital marketing channels, sales, and product marketing as well as customer end-user engagement to drive signups and platform engagement. Amwell acquired SCH and I was there through that process assisting leadership through the transition of ownership.
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Director, Digital Strategy And InsightsKhoros Oct 2017 - Jun 2019Austin, Texas, UsSpecialized in helping brands create meaningful digital experiences that drive business outcomes. I provided strategic insights to key enterprise marquee accounts including Experian, TrueCar and National Instruments. Leveraged industry background to achieve business outcomes, drive digital acquisition engagement, and maximize customer global digital marketing programs.- Collaborated with agency partners to achieve deeper customer insights, generating $5M+ in 2018 from new sales opportunities.- Influenced $9.5M in software and strategic services sales in 2018, achieving 100% of annual target by Q2.- Created a Digital Governance Playbook that was presented to marque customers and adopted for the EMEA market, resulting in deep engagement aligning with a product launch. -
Head Of Global Digital StrategyAbbott Jun 2012 - Sep 2017Abbott Park, Illinois, UsRecruited to drive change across the enterprise. Developed and implemented digital/contentstrategy and analytics program. Hired and coached team members to create a full digitalmarketing organization. Managed 200 websites and deployed all global social channels andplatform configuration.- Produced a 30% increase in engagement through global digital marketing strategies focused on web, analytics, social media, and technology.- Exceeded Facebook and LinkedIn average engagement benchmark metrics by 150% following launch of global social media strategy.- Saved $800,000 annually by rolling 3 business units into 1 unified brand centralized model.- Developed unified content strategy and oversaw the launch of social media, resulting in 12 personas, segmented audiences, influencer identification, and marketing automation.- Launched multiple global websites fully translated with brand standards and localized considerations, creating single CMS and ease of use/automation.- Created an analytics program to measure and formalize the measurement process to optimize on engagement and lead generation efforts.- Launched the Global paid strategy focusing on lead acquisition and customer loyalty. -
Director, Interactive StrategyDmx Inc Jun 2007 - Jun 2012Conceptualized and deployed interactive campaigns for national brands including StarwoodHotels, Express, Abercrombie & Fitch, and American Eagle. Utilized online content to drive keymessaging, brand love, online sales, and influencer engagement.- Produced a 20% growth in engagement by creating an analytics program that identified areas of growth for each channel.- Created a paid media playbook for branded campaigns that defined a templatized model for success.- Oversaw strategy and operations of year long influencer campaigns with brand and label partners.
Ray Goforth Skills
Ray Goforth Education Details
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University Of OklahomaPsychology
Frequently Asked Questions about Ray Goforth
What company does Ray Goforth work for?
Ray Goforth works for Take Command
What is Ray Goforth's role at the current company?
Ray Goforth's current role is Senior Vice President Marketing.
What is Ray Goforth's email address?
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What is Ray Goforth's direct phone number?
Ray Goforth's direct phone number is +151251*****
What schools did Ray Goforth attend?
Ray Goforth attended University Of Oklahoma.
What are some of Ray Goforth's interests?
Ray Goforth has interest in Interactive, Networking, Social Media, Events, All Things Marketing, Brands.
What skills is Ray Goforth known for?
Ray Goforth has skills like Digital Marketing, Social Media Marketing, Social Media, Marketing, Digital Strategy, Marketing Strategy, Management, Seo, Strategy, Integrated Marketing, Marketing Communications, Leadership.
Who are Ray Goforth's colleagues?
Ray Goforth's colleagues are Larissa Wilson, Courtney Prince, Victoria Choules, Jason Mcgee, Courtney Tucker, Phillip Jones, Shelby Selph.
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