Co-founder of the Elas que Lançam community, Brazil's first female Product Marketing community. The community's objective is to foster conversations about Product Marketing in the Brazilian market, bringing real-life scenarios and setting the bar for the role of PMMs in the country.

Blip is a conversational intelligence platform that connects brands and customers through messaging apps like WhatsApp, Messenger, and Instagram● Leadership of the Product Marketing team● Launched over 30 features including partner launches with Meta.● Structuring the area, defining processes, and work models with cross-functional teams● Product launches across multiple channels● Competitive intelligence and competitor analysis● Training for client-facing teams●… Show more Blip is a conversational intelligence platform that connects brands and customers through messaging apps like WhatsApp, Messenger, and Instagram● Leadership of the Product Marketing team● Launched over 30 features including partner launches with Meta.● Structuring the area, defining processes, and work models with cross-functional teams● Product launches across multiple channels● Competitive intelligence and competitor analysis● Training for client-facing teams● Definition of positioning and messaging for products and features● Product tracking across different stages (Alpha, Closed Beta, Open Beta, and General Availability)Go-to-Market (GTM) strategy and collaboration with sales and larger marketing team● Ran quarterly Product Review event for teams in Mexico, Brazil, and Spain, providing training on all new features and products.● Pioneered the inaugural external product launch event, Blip Updates, with with an average satisfaction index of 4.3 out of 5. Show less

Boavista is a SAAS company specialized in financial and banking reconciliation• Product roadmap tracking with the product team.• Definition of Ideal Customer Profile (ICP), personas, and commercial strategies, including sales enablement materials.• Pitch training with inside sales, customer success, and partnership teams.• Planning and execution of Go-to-Market plans.• Analysis and optimization of Marketing campaign performance metrics (ROI, ROAS, KPIs) and presentation… Show more Boavista is a SAAS company specialized in financial and banking reconciliation• Product roadmap tracking with the product team.• Definition of Ideal Customer Profile (ICP), personas, and commercial strategies, including sales enablement materials.• Pitch training with inside sales, customer success, and partnership teams.• Planning and execution of Go-to-Market plans.• Analysis and optimization of Marketing campaign performance metrics (ROI, ROAS, KPIs) and presentation of insights.• Portfolio management of products at different stages of the lifecycle.• Scaling current channels and generating B2B acquisition opportunities through inbound and outbound strategies.• Development of product and feature messaging and positioning. Show less

• Leadership of the PMMs team and BI analysts.• Structuring of the Product Marketing area (team building, promotional models, and definition of launch slots).• Support for the PMs in the Educational Technology team by generating insights through engagement and performance data for product improvement or discontinuation.• Development of product brand strategy and platform.• Creation of go-to-market and engagement plans for new products and features.

• Responsible for the branding calendar and definition of 360º campaign strategies.• Management of the in-house creative agency and external agencies (advertising, social media): creation of briefings, alignment of messages across various partners and platforms, presentations, approvals, and production of materials.• Communication strategy, naming, and visual identity for the launch of new brands and products.• Alignment of the brand's verbal and visual language, according to the… Show more • Responsible for the branding calendar and definition of 360º campaign strategies.• Management of the in-house creative agency and external agencies (advertising, social media): creation of briefings, alignment of messages across various partners and platforms, presentations, approvals, and production of materials.• Communication strategy, naming, and visual identity for the launch of new brands and products.• Alignment of the brand's verbal and visual language, according to the brand book, across multiple channels. Show less

• Leadership of the in-house agency (design and content team)• Development of marketing campaigns and strategies for schools• Creation of commercial materials aligned with the sales funnel and defined sales forecast goals• Budget control for the department• Monitoring and supervision of Trade Marketing materials• Structuring of the Marketing Advisory team (development of marketing strategies and school management for partner schools)

• Responsible for brand building and leading full-service branding projects, following the agency's methodology.• Leadership of the design team (creation of brand books) and brand analysts (planning/action calendar).• Monitoring of branding projects during their development by design, experience, and communication departments.• Development of in-company courses and lectures related to brands, experience, and consumption.• Lectures and courses for large audiences related to the… Show more • Responsible for brand building and leading full-service branding projects, following the agency's methodology.• Leadership of the design team (creation of brand books) and brand analysts (planning/action calendar).• Monitoring of branding projects during their development by design, experience, and communication departments.• Development of in-company courses and lectures related to brands, experience, and consumption.• Lectures and courses for large audiences related to the functions performed. Show less

• Planning and execution of institutional campaigns.• Creation of landing pages, marketing emails, graphic materials, and texts for communication channels.

Communication and management of internal channels.Press reception.Press releases and media monitoring (clipping).