Rob Brull Email & Phone Number

Dallas, Texas, United States

New York, Ny, Us

Product responsibility for FHIR-based product portfolio, and subject matter expert for healthcare interoperability standards.* Coordinated various functional groups in building-out healthcare product portfolio to enable the digital front door for customers.* Provided guidance on how to comply with CMS and ONC government mandates by implementing HL7 Da Vinci workflows, such as medical prior authorization.* Analyzed healthcare industry trends, including the transition to API’s, to ensure that product features empowered customers to innovate.* Ensured timely delivery against the product roadmap by setting expectations and driving efficiency in development. * Provided thought leading analysis and ideas on how to evolve integration and workflows related to emerging technologies and trends.* Aided in webinars, panels, and prospect calls to generate product interest, articulate the product value, and demonstrate to users on how they would leverage the product.* Participated in industry workgroup meeting and weekly working meetings to help define and guide healthcare industry standard requirements.

Boston, Ma, Us

* Managed execution of product strategy across departments by identifying problems and transforming them into solutions that met healthcare IT requirements related to: - Evolving complexity in data integration - API connectivity requirements - Cloud technology - HL7 FHIR requirements* Incorporated disaster recovery capabilities into the product line which ended up in a payback period of 3.5 months and a first-year internal rate of return of 143%.* Added web services capabilities to the flagship product, an adder of 83% to the base price of the product, resulting in a substantial increase in average price of product sold.* Managed the compliance of products to HIPAA, FDA, and Meaningful Use requirements in the healthcare industry. Project managed certifications.* Developed HL7 CDA training class in 2011 and HL7 FHIR training class in 2015. Regularly taught CDA and FHIR training classes to customers and prospects.

Boston, Ma, Us

* Creation of Product Management Role: Hired by executive management of growing company with 40 employees to institute product management into the organization.* Sole Product Strategy Responsibility: Initiated product strategy by defining roadmap to expand the depth and breadth of the functionality delivered by the product portfolio.* Communication of Strategy: Worked with marketing team leaders to develop a content strategy including the writing of blogs and use of videos to target prospects with desired messaging.* Thought leadership in Healthcare IT:­ - Regularly interviewed by Healthcare IT News for industry perspectives­ - #1 and #7 in the 10 Most Popular Posts from 2011 for HL7 Standards - #1 and #5 in the 10 Most Popular Posts from 2012 for HL7 Standards­ - #1 article in the Top 5 list for August 2012 for Healthcare IT News­ - Regularly post articles on the Corepoint Health blog­ - Published in the HL7 International Newsletter - Video interviewed by Modern Healthcare and HIBC.TV

Bengaluru, Karnataka, In

* Portfolio Financial Responsibility: Responsible for the financial success of telecommunication product portfolio with 2009 revenues of $47 million.* Project Definition: Initiated five key projects approved by senior executives in 2010. The projects included cost reductions totaling $3.4 million per year and forecasted incremental revenue of $7.52 million for 2011. * Strategic Marketing: Developed product roadmap based on the strategic direction of the portfolio to maintain a revolving product life cycle with consistent growth for a 5-year plan.

Bengaluru, Karnataka, In

* Business Operations: Managed team responsible for financial reporting to executive lead-team including forecasts, sales results, and historical data utilizing Cognos, SAP, and Hyperion reporting tools.* Forecasting: Led 6-Sigma cross-functional team which developed a process to align forecast across sales, product management, production planning, and the financial plan.

Bengaluru, Karnataka, In

* Product Definition: Developed business cases based on projected development costs, manufacturing costs, resources, capabilities, and projected future cash flows in order to prioritize new product development.* Product Life-cycle: Formulated product life cycle strategy by determining the market needs, understanding the internal capabilities of R&D and manufacturing, and calculating the NPV of product life.* Product Marketing: Routinely visited customers to determine customer needs and market trends, and formulated the market strategy for the next generation rectifier for the mobile telephone switching market.

Worldwide, Oo

Newark, Ca, Us

Minneapolis, Mn, Us

Artificial Intelligence In Health Care

Masters, Business Administration

Masters, Electrical Engineering

Bachelors, Electrical Engineering