Reda Maher Email & Phone Number

New York, United States

Advisor, consultant and director to startups in tech and digital media for sports, and music, including but not limited to publishing, streaming, fan events engagement, emerging technologies and regulatory compliance in financial promotions.Clients include:*Englebert* (Mar 2024-present)Marketing, product and communication compliance & risk for crypto tokens, digital investments and offshore funds Marcomms, Business Development, Risk & Ops. Helping bootstrapped, FCA-approved FinProms specialists scale & deliver in emerging sector in UK *Socios.com* (Aug 2023- Feb 2024)Reorganized content, creative, marketing strategy and production depts, and co-drafted 2024 marketing strategy for sports fan engagement scale-up. Worked with teams and governing bodies in football, rugby, tennis and motor sports to provide content solutions to sports fan engagement challenges. Also advised on marketing strategy for Chiliz blockchain services.Various startups (Mar 2023-present)Marketing, go-to-market strategy and general operational advisory to startups & scale-ups in fan engagement & digital publishing

London, London, Gb

Building the teams and operational strategies, I took DAZN’s SEO & News platforms from zero to $15m/pa revenue in two years. Leadership responsibilities included Operational, Editorial & SEO strategy, focused on subscriptions/acquisitions and new market launches.Responsible for content development, hiring, training & management of new teams in US, UK & Europe.

London, London, Gb

Launched DAZN North American and boxing social platforms, hired teams, trained them, grew them.

St. Petersburg, Fl, Us

Built and led Women's Tennis Association's digital content teams for both owned digital and social departments in English & Spanish language, increasing revenue and engagement exponentially in under a year.I handled partnerships and monetization, was responsible for budgets, logistical planning, on-site production, delivery & reporting, and worked alongisde product & revenue teams on strategy, pitching & delivery.- Increased y.o.y. Facebook video views by over 500%- Overall y.o.y. engagement on WTA-operated social media platforms up by 250% - wtatennis.com referrals from social media increased by over 150%

London, England, Gb

*Drum Online Media Awards 'Best Sports News Site' award, 2017*Planning and execution of content strategy across Goal's global network of 18 language websites and social media channels, including Facebook. Direct management and operations for central English-language content team.During time at Goal, elevated brand to no.1 publisher on Facebook by engagement.Managed and developed global content production team of journalists, editors & designers, including local managing editors, European club correspondent network and design/product resource of parent company Perform. Worked with Goal Studios to produce and distribute branded content across channels for major client partnerships.

London, England, Gb

Writing & editing in digital media, including content management, news reporting, op-ed features, f2f interviews and blogging.On-site coverage of 2014 World Cup with 'Brazil 360' blog: https://uk.eurosport.yahoo.com/blogs/reda-maher/At various points performed every non-tech role possible for a website. Gained full grounding in digital sports content, acquiring full picture of site development and management. Experienced at working as part of an international network of sites, sharing resource and adapting content to local markets.

Master Of Science (Msc), Molecular Biochemistry

Master Of Arts (Ma), Journalism