•Manage one of the busiest KFC stores across the country with an annual turnover of £3 million, drive the team to maximise sales and KPI targets set by the business•Examine financial data/statements and use them to improve profitability; manage costs by controlling wages, identify other unnecessary cost inefficiencies, including managing and addressing shrinkage and stock loss• Use initiative and business drive to consistently achieve sales targets and brand objectives Monitor P&L and costs, including stock management, financial controls and compliance with statutory legislations• Promote compliance to all food safety legislation and conducting due diligence• Accountable for the recruitment, management and training of 60 employees, maximise productivity through ongoing performance monitoring and review, promoted a culture of staff motivation and retention• Champion succession planning by empowering the team to develop and have opportunities

• Operational leadership accountability to identify and build scalable solutions across one of the busiest restaurants in the region, whilst ensuring customer service excellence was maintained Orchestrated the delivery of numerous process improvements and increases in productivity to drive an improved NPS •Directed operational functions working in fast-paced environments with changeable priorities, demonstrated an adaptable approach to service delivery with the ability to mitigate obstacles while achieving key deliverables, KPIs and targetsDevised and executed operational and service delivery strategies to promote first class customer experience •Developed high-performance multi-disciplined teams of 50, drove knowledge growth and team engagement•Empowered teams to take ownership of their own deliverables, recognised successes and bridged capability gaps through robust performance management and competency developmentEmbedded compliance and quality controls across all operations in line with best practice protocols•Empowered teams to take ownership of their own deliverables, recognised successes and bridged capability gaps through robust performance management and competency development•Embedded compliance and quality controls across all operations in line with best practice protocols

•Driving force behind the creation of local marketing strategies, ensured strategies met national marketing acquisition and retention strategies•Demonstrated strong insights into regions specific marketing requirements, worked collaboratively with team members to ensure all campaigns and promotions delivered a high ROI•Planned and executed all regional web, marketing database, email and social media campaigns, including PPC•Served as trusted advisor to individual Centres on individual marketing strategy, supported marketing plans, created template marketing collateral and branded content to support the overall sales strategy and client facing team•Achieved financial objectives by managing marketing budgets, scheduled expenditures, analysed variances, and initiated corrective actionsManaged numerous projects and events from inception to completion, monitored all project deliverables, including timing, scope and budgets to mitigate any risksProjects included:•Supported with the development and launch of the "Leisure Centre" App •Driving force behind the regional agreement with Cancer Research. The agreement was all 16 leisure centres to attend Race for Life and Pretty Muddy events, whilst leading on internal and digital marketing of all events. Parkwood Leisure will provide Cancer Research with over 20,000 three day passes for centres with an estimated total reach of 30,000 people•Enhanced customer experience whilst simultaneously reducing paper consumption and print costs in excess of £100,000 annually with conception and launch of the national "Going Green" campaign•Directed all marketing aspects of four new Leisure Centres in Feb 2019 and April 2019

Duty Manager/Marketing Manager at Penzance Leisure Centre

Lifeguard/Cafe Assistant/Pool Plant Operator/Swim Teacher/Trampoline Coach/Car Boot Supervisor/Duty Manager