T. Renee Spurlin Email & Phone Number

United States

Full Tilt Consulting is an award-winning marketing communications firm specializing in public relations, thought leadership marketing, employer branding, internal communications, and digital media. We have a long and significant history helping companies in myriad industries define their brands and integrate strategic communications to reach external and internal audiences.Working directly with executive leadership, our team works to drive organizational change by defining and executing how they communicate and market their organizations.As SVP, I contribute to both agency and client strategy.

Atlanta, Georgia, United States

- Oversaw the agency’s integrated communications methodology – bringing media relations, content marketing and social media successes together with lead generation and nurturing to close the gap between traditional PR and sales.- Led communications strategy, including messaging development, content strategy, PR campaigns and marketing plans for B2B tech companies. Highlights include: • Coverage in Fortune, WSJ, Forbes, Reuters and more for predictive analytics SaaS solution Prevedere • Seamless internal and external communications surrounding four acquisitions for manufacturing tech leader Advantive • Inbound communications strategy and implementation for GIS technology Latapult that repeatedly resulted in quarter-over-quarter sales records - Implemented AI tools across the agency to improve accuracy and efficiency, reducing researching and editing time - Drove agency-wide client service throughout two agency mergers/acquisitions, leading team of 20+ to ensure client and team satisfaction and retention

Led client service and strategy for the top 30 tech communications agency. Highlights include: - Developed personas, messaging (including tagline), launch plan and ongoing growth initiatives for Google’s Area 120 CallJoy product, leading to hundreds of conversions and 125 media placements.- Audited the entire marketing department for 200-year-old intralogistics giant Dematic. Refreshed the company’s positioning and created a marketing playbook to launch a new product, leading to 375 leads and 25% more media coverage in a single quarter than the previous three years combined - Named PRNews’ 2019 Innovator of the Year- Launched ARPR's (now Alloy) podcast, Client Confidential

- Spearheaded the launch of ARPR’s lead gen and marketing automation offerings - which was one of the reasons O’Dwyers named the firm 2017 Tech Agency of the Year.- Introduced the agency’s first funnel reporting, attributing top-of-funnel PR activities with conversions to verifiably show the C-Suite that their dollars spent on PR are correlating to sales- Managed the agency’s own internal lead generation team, leading the implementation of HubSpot’s agency partner program

Created consultancy primarily serving PR and digital marketing agencies with marketing strategy, digital media analysis and communications services to clients in a range of industries.Services included marketing plans, message development, content strategy and creation, social media strategy and development, email marketing, public relations and more.

Greater Atlanta Area

Immediate Past President (July 2014-June 2015)President (July 2013-June 2014)- Directed the 25 member board of directors, 30 member executive advisory board and more than 150 volunteers for the third largest AMA chapter in the United States.- Oversaw the chapter’s recruitment, communication, administration and 40+ events.- Updated the AMA Atlanta brand and managed development of a new website that better communicated the organization’s benefits and established it as a marketing thought-leader.President-Elect (July 2012-June 2013)- Established the organization’s first dashboard reporting system to measure key metrics, including membership growth, event attendance and sponsorships.Social Media Chair (March 2010-June 2012)- Launched AMA Atlanta's strategic social media program, including Facebook, LinkedIn, Twitter, Pinterest and a blog, and managed a team of volunteers to develop and post content to each channel.

Greater Atlanta Area

Mom Corps is a national professional talent acquisition and career development firm. As a WBENC-certified staffing resource, Mom Corps places senior level, diverse professionals through its franchise locations as well as nationally through the corporate office.- Developed overall marketing and media plan for the Inc. 500-ranked staffing firm.- Created the brand for Mom Corps YOU, Mom Corps’ subscription-based learning community, including all marketing and advertising materials.- Relaunched website, resulting in a 113% increase in traffic, 95% increase in page views and 65% increase in visit duration.- Managed marketing department and all communication efforts, including media relations, social media, email marketing, content development, SEO, paid search, advertising, sponsorships, affiliate program and more.

Greater Atlanta Area

Supervised online marketing, social media, email marketing, public relations and special event strategy and execution for some of the agency’s largest clients. In addition, developed proposals, budgets and new business presentations, and supervised staff. Highlights during communications 21 tenure include:- Created and implemented the overall local marketing plan for the 2013 NCAA Men’s Final Four to drive awareness and attendance, exceeding all event goals.- Developed social media strategy for Cousins Properties’ The Avenue retail center portfolio. Exceeded engagement goals by more than 30%.- Spearheaded annual 50-market media tour for the Southeast Dairy Association, resulting in 100+ interviews each year. Conducted media training for up to 11 nutrition experts each year to prepare for tour.- Revamped the trade show strategy for Oldcastle Architectural, leading to a 40% increase in qualified sales leads.- Managed email marketing for a variety of clients, including developing yearly editorial calendars and producing and distributing more than 100,000 emails monthly that consistently exceeded industry standards.- Created analytics dashboards for clients, detailing website, social media, online advertising and media relations results and recommendations, as well as loyalty database conversions. - Introduced a new furniture store to metro Atlanta with an integrated media relations, email marketing and social media campaign, resulting in more than 8.7 million media impressions and almost 2,000 attendees at three grand opening events, reaching capacity each night.Work was cited in "And the Clients Went Wild ... How Savvy Professionals Win All the Business They Want"

M.S., Public Relations

B.A., Communications