Rheanna Nelson Email & Phone Number

West Region

• Strategic business partner to the West Region Cadillac Executive Team on all experiential marketing and internal cultural strategy needs. Leadership in action includes ownership of $400k annual experiential budget, superintending the regional marketing vehicle fleet, resource allocation management, and systems optimization.• Orchestrated logistics and tier-one accommodations for multi-day events internal company events to improve work relationships, build morale, and increase productivity and retention. Event portfolio included quarterly all-team engagement activities, executive retreats, bi-annual multi-market EV training tours, and annual international dealer contest trips. Most notable accomplishments include producing quarterly business development conferences for 20 executives with a $200k combined budget and an annual international dealer contest trips for 50 guests with a $250k+ budget.• Activated premium experiential events within high-impact markets to generate sales leads and boost brand consideration rooted in Cadillac’s luxury vehicle portfolio and EV future. Collected and tracked leads, produced compiled data reports, and effectively communicated sales strategies to local dealer and national executive partners.• Conceptualized new partnership opportunities and nurtured existing resort partnership portfolio with current assets ranging from $150k-$500k per contract. Most notable partnerships include Rosewood Miramar Beach and Fontainebleau Las Vegas.

Los Angeles, California, United States

Handmade high-vibe crystal jewelry ✨In 2020, I started Golden Hour Jewelry Co. when furloughed from the events industry. As an entrepreneur and small business owner, I relish connecting with my customers through creative expression and brand building.

Camarillo, California, United States

Los Angeles, California, United States

• Accelerated from Project Coordinator to Senior Cross-Functional Sales and Operations Lead, achieving employee growth for the San Francisco branch through strategic talent recruitment, onboarding, training, and system optimization. Relocated to the Los Angeles headquarters as the inaugural Project Coordinator Manager, partnering with the executive team to oversee various people operations.• Designed and implemented A3 Visual’s first-ever company-wide employee onboarding program, curated the Learning Management System for virtual training, constructed an online resource library, recruited top talent, and personally trained new and veteran employees in operations systems to increase productivity and aid with career development.• Reconstructed the company’s Project Coordinator role by increasing compensation to match industry standards, establishing a balanced project distribution system, introducing a fair commission structure, paving a clear career development path, and by boosting team synergy by replacing systems that enforced competition with ones that rewarded collaboration.

San Francisco Bay Area

• Initially hired as a sales support role for a team of eight at the remote San Francisco branch, but quickly transitioned into a team lead. Assisted with growing this branch to a team of twenty through talent recruitment, training new hires, and developing a company-wide specialized onboarding program for Project Coordinators. • Coordinated production and activation logistics across multiple markets to produce massive activations for events with 99,000-2,000,000+ attendees, including Coachella, US Open, Pegasus World Cup, and the MLB World Series.• Provided creative graphics solutions to bring experiential marketing campaigns to life. Projects include the Museum of Ice Cream LA, SF & NY (500k attendees), Life is Beautiful Music Festival (195k attendees), and the iconic Heineken House festival experience - resulting in 100k + live impressions and millions of social media impressions per activation. Managed $2 million accounts including Golden State Warriors, SF Giants, and 49ers franchises, and Corso Marketing Group (Marketing Agency with a multimillion-dollar client roster including Heineken, Adidas, and Restoration Hardware).

Thousand Oaks, California

Beverly Hills, California

• Orchestrated seasonal marketing promotions with cross-functional collaboration across Marketing, Creative, Analytics, and Legal teams for Live Nation touring venues, contributing to record-breaking ticket sales, website traffic, and increased social engagement.• Analyzed traffic data from social, mobile, and email marketing teams to produce compelling recap reports and case study decks for summer promotions, informing future strategic marketing initiatives. Additionally, actively participated in brainstorming sessions, researched competitive promotions, and coordinated prizing fulfillment for promotion winners.

Simi Valley, California

-Assisted in coordinating events-Served as a creative consultant for clients-Coordinated with vendors-Served as a liaison between vendors and clients-Participated in marketing events and wedding shows to promote venue-Managed social media accounts

Woodland Hills, California

-Launched and marketed Pelvic Floor Rehabilitation Program-Planned physician socials and patient and family events-Assisted in recruiting potential referral doctors and health centers-Coordinated with referral doctors for patient medical records-Checked medical insurance qualifications-Patient scheduling and tracking-Assisted in organizing health community events, including Relay for Life and Free PSA Testing