Rich Tomey Email & Phone Number

Phoenix, Arizona

Executive Director of The Positive Coaching Alliance. The Positive Coaching Alliance (PCA) develops BETTER ATHLETES, BETTER PEOPLE through resources for youth and high school sports coaches, parents, administrators and student-athletes. In addition to 1,000+ free audio-video and printable tips and tools at www.PCADevZone.org, PCA has partnered with roughly 3,500 schools and youth sports organizations nationwide to deliver live group workshops, online courses and books by PCA Founder Jim Thompson that help those involved in youth and high school sports create a positive, character-building youth sports culture.PCA resources, which have reached more than 8.6 million youth, strive to transform high school and youth sports into a Development Zone™ culture, where the goal is to develop Better Athletes, Better People and the following become the prevailing models in youth and high school sports:The Double-Goal Coach®, who strives to win while also pursuing the more important goal of teaching life lessons through sportsThe Second-Goal Parent®, who concentrates on life lessons, while letting coaches and athletes focus on competingThe Triple-Impact Competitor®, who strives to impact sport on three levels by improving oneself, teammates and the game as a whole.PCA gains support from a National Advisory Board, including National Spokesperson and 11-time NBA Champion Coach Phil Jackson, and many other top coaches, athletes, organization leaders and academics who share PCA’s mission.

Primary responsibilities included generating corporate partnership revenue for the Arizona Cardinals and assisting with the management of the corporate sales department. Developed, negotiated and executed fully integrated, multi-faceted corporate partnerships for the Arizona Cardinals and University of Phoenix Stadium; Corporate partnerships included signage, broadcast media, special events, consumer promotions, database marketing, client hospitality, trademark licensing, “Official” category partners and more

Solely responsible for the launch, creation, development, strategy and marketing plan for the entire Youth Football Department for the Arizona Cardinals (NFL Flag). Developed & designed marketing, sales & promotional materials for entire organization, including direct to home mailers, and newsletters. Responsible for devising a regional marketing strategy through grassroots marketing, state organizations, youth groups, radio & television affiliates to build awareness & increase our fan base through grassroots initiativesCreated regular season traffic driving promotions in all radio affiliate cities across Arizona & Nevada to build a strong youth fan base Increased participation in Cardinals Youth Football Program by 2000% in 4 months. (Arizona, Nevada – 30 cities & towns)

Scottsdale, Az

Responsible for developing corporate events with NFL players surrounding the Super Bowl. Designed all promotional materials as well as a successful marketing campaign promoting our events to the general public and corporate partners.

Promoted (March, 2001) to manage regular season marketing efforts in Phoenix , and managed DiamondBackers Fan Loyalty Program. Increased membership by 40,000 to over 160,000 in one season. Developed successful marketing strategies surrounding regular season and World Series Championship SeasonWorked directly with all local radio affiliates on creating successful promotions tied in with fan loyalty program, and general marketing initiativesDirected 2001 World Series Gala Event, Post game Production.Created and designed 2002 regular season advertising campaign & logos (Outdoor, print media, magazine publications, internet, etc)

Promoted (October 1999) to manage day to day tasks of all Southern Arizona Operations for the White Sox and Diamondbacks. Including all corporate sales, marketing, ticketing, game operations, staffing, community affairs, advertising & media (television & radio). Generated record breaking revenue in corporate sales annually for Spring Training 3 years in a row Devised a successful marketing plan for the promotion of Diamondbacks baseball during the regular season in an outlying market, Developed and managed 1999-2001 advertising campaign in Southern Arizona. Responsible for recruiting, training, managing, motivating and leading all full time and part-time development staff (over 30 employees part time & full time on a yearly basis)Designed and maintained Spring Training website for both teams, as well as solely creating sales presentations and advertising materials for all team initiatives

Developed and sold Corporate sponsorships / marketing partnerships for all agency events Worked with sponsors, local radio and television affiliates on successful promotions Event coordinator for 1996/97 FHP Shootout (NBA Event), Director of 1997 Bank One Arizona All-Pro Alumni Baseball Game, Director of 1997 Shoeless Joe Celebrity Golf Tournament, 1997 NCAA Basketball Tournament management team

Developed 1996-97 marketing plan for baseball & volleyball Sold corporate sponsorships for 1996 football and volleyball seasonsCreated season ticket brochures, print and radio ads Managed advertising placement for football

Tucson, Arizona Area

Assisted in day to day operations of running football program Worked closely with University Foundation to attract Donors for Athletic Facilities Coordinated all team travel arrangements for Arizona Football road games Organized visitation weekends for Arizona football recruits Program Coordinator for 1994 Freedom Bowl Director of 1995-96 Arizona Coaches Clinic & Passing Tournament

Bachelor'S Degree

Activities and Societies: Baseball Team

Bachelor Of Arts, Marketing, Media, Communications, Business

Activities and Societies: Member of University of Arizona Baseball Team,Media Arts , Marketing & Communications