Rick Valdez

Rick Valdez Email and Phone Number

Founder @ Cafecito Lady
Vancouver, WA, US
Rick Valdez's Location
Vancouver, Washington, United States, United States
About Rick Valdez

The career of Rick Valdez is a continuing arc of innovation for worldwide brands• Manager with MacWEEK magazine, publishing the first digital magazine • Technical Producer with CP+B, integrated advertiser & Agency of the Decade• Founder, Agency Valdez offering marketing automation, social media and web services• Worldwide ECOMM Solutions Operation Manager for the Instant Ink division of HP• Founder, the Cafecito Lady Brand

Rick Valdez's Current Company Details
Cafecito Lady

Cafecito Lady

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Founder
Vancouver, WA, US
Website:
hewlett.org
Rick Valdez Work Experience Details
  • Cafecito Lady
    Founder
    Cafecito Lady
    Vancouver, Wa, Us
  • Cafecito Lady, Llc
    Founder
    Cafecito Lady, Llc Aug 2022 - Present
    Disrupting the supermarket and online coffee market with the "most sought-after beans in the world" ( Wikipedia ).• Amazon Store: https://amzn.to/3BGL9Tt• Website: https://CafecitoLady.comDesigned the logoCreated the packagingSourced the coffee beansDeveloped the bean mixRoast the coffeePackage the coffee bagsMake each K-CupWrote the copyShot the product photosDesigned the WebsiteProgrammed the WebsiteFiled the federal trademark Developed the Amazon Brand pageCreated each Amazon pagePrint the labelsShip the coffeeMaintain social mediaWrite the emailsCode the email funnel campaignsManage the customer listApproached the grocery storesStock the grocery storesCopyright the advertisingProduce the advertisingDemo the coffeeGo to trade showsGrow the businessMake new friends
  • Hp
    Ecomm Worldwide Solutions Operation Manager, Instant Ink
    Hp Jan 2020 - Present
    Palo Alto, Ca, Us
    • Increased incremental revenue by $X millions per year, with increases keyed to subscriber growth.• Decreased credit card decline rate for Instant Ink subscription service from 13% to 5% average worldwide. Industry average is 15%.• Increased subscription credit card authorization rate to 90% where the industry average is 60%.• Recognized by JP Morgan Chase, HP’s Payment Processor, as having the highest credit card transaction success rate of any subscription service.• Generated millions of dollars in additional revenue by reducing or eliminating “gateway errors” in credit card transactions. Gateway errors include Insufficient Funds, Fraud Hold, and Expired Card.• Optimized billing and shipping forms increasing new customer registration success rate by 7% YOY of 11 million subscriber base worldwide.• Enforced 3DS security compliance in every country HP Instant Ink serves worldwide.• Introduced the AJAX form methodology to capture customer data in real time to expose new marketing opportunities.• Updated and unified messaging in regards to billing across live support, virtual assistant, email and text services.• Pioneered new FinTech science research revolutionizing subscription transactions. • Expert in payment processing systems including Worldpay, JPMorgan Chase and Verifone.• Expert in international tax regulations including VAT and GSE.
  • Agency Valdez Creative
    Founder
    Agency Valdez Creative Jan 2015 - Jun 2019
    Provided Advertising and Marketing Automation services to local companies including: Xerox International Partners Jive Software Act-On, Inc.• Developed advanced Marketing Automation funnels for SMB clients using Marketa, Act-On Marketing Tools, MailChimp and other client-specified tools.• Created Salesforce scripts to manage and automate customer support flows• Managed and enhanced AWS architecture specializing in EC2, S3, SNS, RDS (Maria), and Lambda to build scalable models CRM, Sales, and marketing services
  • Crispin Porter + Bogusky
    Technical Producer
    Crispin Porter + Bogusky Aug 2005 - Aug 2014
    New York, Ny, Us
    • Completed 80+ campaigns for 28 brand name companies.• Clients Included: American Express, Domino’s, Kraft, MetLife and Volkswagen.• Responsible for all technical aspects of web, social media and digital integration with televised campaigns. • Project manager for digital campaign. Responsibilities included budgeting, hiring, and managing freelance and external partners to executing campaigns.• Hired and managed highly technical IT, developer, and server resources. “From bare metal to deployment.”• Average six week turn-around time, include Super Bowl campaigns.• Average digital campaign budget of $6 million. • Legal authority to review and sign contracts.12 Cannes Lions Awards3 Clios AwardsWebby Award Judge ( 2 years )Clients:American Express Arby'sApplebee's Best Buy Bolthouse FarmsBrammo Electric Motorcycles Blue Cross Blue ShieldBurger King Coke Zero Cuervo Dominos Louisville Distilling Angel’s EnvyGap Green Garage Grey Poupon Haggar Humana Jello Kraft Mac & CheeseMethod MetLife MicrosoftMiller LiteOld Navy Orville Redenbacher Slim Jim Sprite Volkswagen

Rick Valdez Skills

Seo Email Marketing Web Development Digital Marketing Interactive Advertising Digital Strategy Mobile Marketing Wordpress Advertising Digital Media Integrated Marketing Project Management Web Analytics Javascript Web Project Management Interactive Marketing Mobile Applications Online Advertising Omniture Cms Analytics Facebook User Interface Design Content Strategy Online Marketing Sem Google Analytics Subversion Web Marketing

Rick Valdez Education Details

  • Cal Poly Humboldt
    Cal Poly Humboldt
    Computer Information Systems

Frequently Asked Questions about Rick Valdez

What company does Rick Valdez work for?

Rick Valdez works for Cafecito Lady

What is Rick Valdez's role at the current company?

Rick Valdez's current role is Founder.

What is Rick Valdez's email address?

Rick Valdez's email address is ricardov@uw.edu

What is Rick Valdez's direct phone number?

Rick Valdez's direct phone number is +178620*****

What schools did Rick Valdez attend?

Rick Valdez attended Cal Poly Humboldt.

What are some of Rick Valdez's interests?

Rick Valdez has interest in Civil Rights And Social Action, Economic Empowerment.

What skills is Rick Valdez known for?

Rick Valdez has skills like Seo, Email Marketing, Web Development, Digital Marketing, Interactive Advertising, Digital Strategy, Mobile Marketing, Wordpress, Advertising, Digital Media, Integrated Marketing, Project Management.

Who are Rick Valdez's colleagues?

Rick Valdez's colleagues are Carrie Vaughn, Julian Cran, Christine Chua Jo, Rebecca Jhung, Dustin Hoffman, Ben Swayne, Angelo Del Priore.

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