Rick Valdez Email & Phone Number

Vancouver, Wa, Us

Disrupting the supermarket and online coffee market with the "most sought-after beans in the world" ( Wikipedia ).• Amazon Store: https://amzn.to/3BGL9Tt• Website: https://CafecitoLady.comDesigned the logoCreated the packagingSourced the coffee beansDeveloped the bean mixRoast the coffeePackage the coffee bagsMake each K-CupWrote the copyShot the product photosDesigned the WebsiteProgrammed the WebsiteFiled the federal trademark Developed the Amazon Brand pageCreated each Amazon pagePrint the labelsShip the coffeeMaintain social mediaWrite the emailsCode the email funnel campaignsManage the customer listApproached the grocery storesStock the grocery storesCopyright the advertisingProduce the advertisingDemo the coffeeGo to trade showsGrow the businessMake new friends

Palo Alto, Ca, Us

• Increased incremental revenue by $X millions per year, with increases keyed to subscriber growth.• Decreased credit card decline rate for Instant Ink subscription service from 13% to 5% average worldwide. Industry average is 15%.• Increased subscription credit card authorization rate to 90% where the industry average is 60%.• Recognized by JP Morgan Chase, HP’s Payment Processor, as having the highest credit card transaction success rate of any subscription service.• Generated millions of dollars in additional revenue by reducing or eliminating “gateway errors” in credit card transactions. Gateway errors include Insufficient Funds, Fraud Hold, and Expired Card.• Optimized billing and shipping forms increasing new customer registration success rate by 7% YOY of 11 million subscriber base worldwide.• Enforced 3DS security compliance in every country HP Instant Ink serves worldwide.• Introduced the AJAX form methodology to capture customer data in real time to expose new marketing opportunities.• Updated and unified messaging in regards to billing across live support, virtual assistant, email and text services.• Pioneered new FinTech science research revolutionizing subscription transactions. • Expert in payment processing systems including Worldpay, JPMorgan Chase and Verifone.• Expert in international tax regulations including VAT and GSE.

Provided Advertising and Marketing Automation services to local companies including: Xerox International Partners Jive Software Act-On, Inc.• Developed advanced Marketing Automation funnels for SMB clients using Marketa, Act-On Marketing Tools, MailChimp and other client-specified tools.• Created Salesforce scripts to manage and automate customer support flows• Managed and enhanced AWS architecture specializing in EC2, S3, SNS, RDS (Maria), and Lambda to build scalable models CRM, Sales, and marketing services

New York, Ny, Us

• Completed 80+ campaigns for 28 brand name companies.• Clients Included: American Express, Domino’s, Kraft, MetLife and Volkswagen.• Responsible for all technical aspects of web, social media and digital integration with televised campaigns. • Project manager for digital campaign. Responsibilities included budgeting, hiring, and managing freelance and external partners to executing campaigns.• Hired and managed highly technical IT, developer, and server resources. “From bare metal to deployment.”• Average six week turn-around time, include Super Bowl campaigns.• Average digital campaign budget of $6 million. • Legal authority to review and sign contracts.12 Cannes Lions Awards3 Clios AwardsWebby Award Judge ( 2 years )Clients:American Express Arby'sApplebee's Best Buy Bolthouse FarmsBrammo Electric Motorcycles Blue Cross Blue ShieldBurger King Coke Zero Cuervo Dominos Louisville Distilling Angel’s EnvyGap Green Garage Grey Poupon Haggar Humana Jello Kraft Mac & CheeseMethod MetLife MicrosoftMiller LiteOld Navy Orville Redenbacher Slim Jim Sprite Volkswagen