- Leveraged analytics to solve clients’ business problems, and operationalized them, enabled insights, addressed business concerns and improved program design through ad-hoc analytics- Implemented a major-minor mapping across different clients and practice areas for 7,500+ employees in 30+ ZS locations worldwide- Worked on assignment with Pfizer to analyze the promotional response of a product line in the emerging markets and helped them re-design the marketing mix model for 6 different SKUs with over $5B in annual sales- Helped build a DQM framework for Takeda to automate data validation, cleansing and report creation

- Engaged in end-to-end customer-centric marketing project cycles using qualitative and quantitative analytics techniques to generate actionable insights- Developed ZS Multichannel Monitor: a data product to quantify accessibility of 150,000+ doctors in Japan across different channels of communication and classified them into segments using predictive analysis and clustering algorithms, automated the operations to reduce cost, resources and turnaround time of the overall process for subsequent cycles- Successfully delivered a strategic research: an Awareness, Trial and Usage study to provide foundational level marketing insights for a client who launched a prescription drug in the US market

- Responsible for end to end planning and execution of cognitive assessments- Designed customized test blueprints and frameworks for competency-based assessments- Conducted extensive review and analysis of content on different key performance metrics- Worked closely with the talent acquisition teams of companies across various industries- Participated in research on hiring trends for product planning, implementation and development- Collaborated with the AI team to build a product 'SpeechX': an AI-powered English speakingproficiency assessment tool