Rita Anderson Email & Phone Number

Phoenix, Arizona, United States

Phoenix, Arizona Area

Responsible for marketing and business development for Blood Drives in Phoenix, Scottsdale and Northern Arizona territory.

Phoenix, Arizona

Efficaciously maintained and managed all assigned accounts. Acted in a cross-channel merchant capacity to buy and sell for catalog and website initiatives. Sourced categories and products for the proprietary section of the in-flight catalog and website domain. Prepared and negotiated quarterly and annual advertising contracts for current and potential vendors. Created proposals, P&L reports, sales projections, product cost negotiations and margin shares. Supervised and mentored a well-trained and effective sales team; set clear expectations and monitored team and individual goals. Collaborated to initiate email sales campaigns with team to meet company goals. *Oversaw merchant and creative production of the Direct Mail and proprietary sections of the in-flight catalog; served as the key point of contact for all buyers and directed all creative communication *Organized assets and communicated directives to creative department; managed proofs and paginated catalog categories*Sold over $2M in advertisements per year; built and maintained an active pipeline, delivered excellent customer service, provided creative solutions, sourced successful products, and negotiated profitable margins/rates and annual contract terms*Represented company at trade shows. Sourced products and met with current and potential vendors*Exceeded personal sales goal expectations and sold over 40% of the total team goalInternet URL: www.skymall.com/

Tempe, Arizona

Consulted with potential clients to present weight loss programs using an advisory approach. Developed and maintained an all-encompassing database that generated leads and sales; monitored client activity, which provided a reason to call and check up on each client and assess their progress.Made cold calls and scheduled appointments with prospects and current clientele. Met weekly with clients to check in on their respective weight loss progress and celebrate their successes.*Recognized as a top 10% performer for outstanding sales; led to receiving the Sales Achievement Award for use of effective consultative sales style, empathetic client treatment and strong close rates*Maintained a 97% close average and sold 95% of all Platinum ProgramsInternet URL: www.jennycraig.com

Scottsdale, Arizona

Assumed customer service and project management responsibilities for a full-service DVD replicating company. Effectively liaised with clients via telephone, email and on location; clientele included Time Warner, Disney and HBO. Worked collaboratively with key departments to ensure product quality; monitored and checked Quality Control reports, walked through the production line and conducted press checks. Also created and printed skid reports and shipping documents.

Chandler, Arizona

Created company that specialized in custom-made gift baskets for all occasions; built a strong business based on relationships with Chamber of Commerce members and referrals from within the community. Established an excellent business reputation and served as an active member of the community. Created and presented comprehensive product line to corporate decision makers. Hired, trained and supervised all production employees through use of hands-on activities and assessment of each trainee’s work throughout training. Produced and wrote copy for website and promotional materials.- Fostered excellent working relationship with clients by networking at Chamber of Commerce events, trade associations and other networking galas- Served as a guest speaker at the National Gift Basket Convention; instructed 350 attending entrepreneurs and won several awards for design work- Set up and worked to promote company at trade shows; also hosted open house events- Served as Arizona Gift Basket Association President and educated members at monthly meetings- Sponsored many Chamber of Commerce and other events each year by donating centerpieces and/or silent auction and raffle baskets- Attended ribbon cutting ceremonies and networking events for businesses throughout the community; also served as an Ambassador for the Chamber of Commerce- Nominated for Business Woman of the Year two years in a row due to community and Chamber of Commerce involvement, as well as reputation for business success