Rob Bunch Email & Phone Number

Johnson City, Tn, Us

As Senior Executive, I oversee the agency's digital operations, assist our amazing team with account management, and find new partners to "leverage" our services to help them grow their businesses.

Bristol, Virginia

Oversight of digital operations including website development, social media, and digital advertising through a strategic partnership between The Leverage Group and High Road Digital.

Richmond, Virginia, United States

Led local sales team including Marketing Consultants, Sales Assistants, Traffic Coordinator, and Digital Sales Coordinator to meet and exceed our broadcast and digital goals.

Johnson City, Tennessee Area

- Manage the operations, human and financial assets of the agency- Achieve budgeted financial goals and grow the agency’s revenue share - Manage and develop a high performance team, maintaining a positive and proactive working environment that encourages efficient team work- Train, manage, and motivate all agency personnel including the sales/marketing team - Develop non-traditional revenue sources - Manage and maintain the employee relations and agency relations - Manage and control sales revenue by developing strong relationships with clients - Lead Agency Pitches to Prospective Clients and Grow Agency Top line Revenue - Write In-Depth, Very Strategic, Metric Based Proposals- Develop and Articulate In-Depth, Very Strategic Integrated Marketing Programs - Meticulously Execute and Manage every communication element of Advertising and Marketing

Johnson City, Tennessee Area

- Led, influenced and developed digital and multi-media sales teams across 18 stations and markets- Provided coaching, gap plans and strategies to ensure we hit the digital budget of $13.4 million - Served as the communication liaison between MG corporate, digital media and sales and content teams at the property levels - Provided accurate and timely reports to Market Presidents, GM’s and other MG team members as needed

Johnson City, Tennessee Area

- Customer focused digital and multi-media sales manager to whom salespeople turned for solutions to clients’ marketing challenges - Tasked to improve results for advertisers which in turn generates renewals, referrals, and additional assignments - Ensured advertisers needs and expectations are met by employing sound marketing and advertising strategies utilizing Media General’s digital and multi-media products - Knowledge of mass media, digital marketing capabilities, and how to effectively bundle with broadcast and print core products - Oversaw campaign development, implementation and optimization to impact and influence consumer behavior

Johnson City, Tennessee Area

- Planned and executed annual fundraising campaigns (within best practice standards as defined by the AHA) - Planned and conducted annual meetings and quarterly board meetings - Managed and recruited key community leaders to help ensure optimal market potential and monetary goals - Researched, identified and acquired corporate sponsors for special events - Maintained corporate sponsor relationships to retain and upgrade financial and promotional involvement

Johnson City, Tennessee Area

Account Executive Promoted August 05-February 06- Worked with local businesses and regional agencies to sell commercial air time- Maintained existing account list and generated new business - Assisted clients with production, scheduling, and overall commercial ad campaigns Marketing Director Promoted August 04-August 05- Worked with sales staff to develop and secure existing and new business through creative promotional opportunities - Executed direct mail piece and publication for the Sinclair Broadcasting sales initiative - Planned and coordinated client events and corporate luncheons- Implemented and ran all station contests and promotions Local Sales Assistant February 04-August 04- Assisted traffic and sales managers with reports, commercial spot placement and facility management