Director Of Development/Sales Manager
Marie Floyd Fine Art
Developed, coordinated and executed projects, plans and programs related to Fine Art functions. Functioned as primary liaison between current and prospective clients. Developed effective strategies to meet clients’ objectives and ensured those objectives were met in a timely manner. Anticipated future needs and initiated action. Ensured daily production goals were met, promoted production efficiency and cost reduction through utilization of resources. Understand the creative vision and goals of the fine artist, ensured brand compliance, and that high-end quality was achieved across all products and services delivered. Lead social media marketing to produce, edit, and distribute original content, articles, feature stories and special content to grow audiences, awareness, and engagement metrics/conversions across multiple platforms Lead insights into digital trends across all areas of multicultural communities and social platforms Worked with accounts from beginning of projects until the end. Established new and maintained existing social relationships by proactively engaging in daily two-way communications with consumers using a distinctive, knowledgeable, friendly, and professional voice Responded to on-line questions and addressed consumer reviews on social and retail websites Oversaw marketing calendar and communicated weekly/monthly objectives. Assisted in the development and maintenance of best practices, recommended rules of engagement, and innovative initiatives to enhance sales, marketing and production Maintained daily communication with third party vendors to implement standard operating procedures and to ensure accurate monitoring of social channels after business hours and for high-volume posts and social promotions.